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UNIQLO to Launch AIRism Mask in Malaysia on September 14

High-performance offering to help keep people comfortable in challenging times Global apparel retailer UNIQLO today announces that it ...

High-performance offering to help keep people comfortable in challenging times


Global apparel retailer UNIQLO today announces that it will launch the AIRism Mask at all stores in Malaysia, including its online store, on September 14. Face masks are a simple and effective means of staying healthy in these challenging times. UNIQLO drew on this widespread practice and customer requests to develop a mask that would optimize health, protection and comfort in daily use. The AIRism Mask reflects the UNIQLO commitment to making everyone’s life better through LifeWear.

A unique triple layer structure enhances performance
The AIRism Mask employs a triple-layer structure that enhances the performance that is essential for such items. The center of the mask employs a filter that delivers a bacterial filtration efficiency of 99%, protecting the skin from bacteria and pollen particles [1]. Sandwiching the filter is AIRism mesh fabric. In addition, the triple-layer structure has a UPF 50 rating, so it cuts 90% of ultraviolet rays.

Retains high-protection filtering even after washing
Functionality was paramount in the development of the AIRism mask. UNIQLO noted that customers increasingly prefer reusable masks as daily wear, to minimize their environmental impact. The AIRism mask is machine washable, with regular household detergent. A testing institution proved that the filter inside the triple layer structure retains its efficacy after 20 washes at 40 degrees [2].


More comfortable than non-woven or cotton masks
The AIRism Mask is silky smooth on the skin. The inner AIRism layer is free of the stiffness or thickness typical of non-woven and cotton masks, reducing stress. The triple-layer mesh structure keeps the mask light and thin, optimizing breathability.

Building on a solid consumer response in Japan
UNIQLO decided to launch its mask internationally following a release in Japan in June. This outstanding response reflected the excellent performance and feel of the AIRism fabric and strong consumer confidence in the UNIQLO brand.

Available in three sizes
UNIQLO has created the following three sizes, drawing on its experience in apparel. You can choose the size of mask that best fits you. Children should wear masks under adult supervision.

Sizes
  • Small: 18 cm x 12 cm
  • Medium: 22 cm x 14 cm
  • Large: 23 cm x 14.5 cm

Listening to customers and continuously improving the mask
Today a mask has become an indispensable item to lead a healthy life and UNIQLO aims to offer its mask as part of the LifeWear concept of helping people enhance their daily lives. Even after the introduction of the first product, UNIQLO will continue to listen to customer feedback and improve the quality and functionality of the mask.

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Note: The AIRism Mask does not completely prevent against infection (infiltration) and it is not intended for medical use. The mask can be worn throughout the year; the fabric offers incredible stretch, so the mask fits snuggly. Avoid wearing the mask during strenuous exercise or in the hot sun. 

[1] Initial value
Bacterial filtration efficiency of 99%
Testing Institution: Kaken Test Center General Incorporated Foundation
Test Name: ASTM F 2101, a standard test method for evaluating bacterial filtration efficiency

Pollen particle collection efficiency of 99%
Testing Institution: Kaken Test Center General Incorporated Foundation Test
Name: Pollen particle collection efficiency test 
[2] Performance of the filter portion (after machine washing 20 times) Bacterial filtration efficiency of 95%, Pollen particle collection efficiency of 93%.