Showing posts from January, 2019

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Watsons Ushers Chinese New Year With The Biggest #Happybeautifulyear 2019 Campaign

  It is tradition of #HappyBeautifulYear at Watsons. The largest health and beauty retailer in Malaysia and Asia ushers into Chinese New Year with a star-studded campaign video set in an opulent style of 1940s Malaysian Chinese and “East Meet West” culture infusion featuring local celebrities, popular social media influencers, and an original musical score.  Of course, the storyline of this video comes with a twist – Watsons style. “Every year, Watsons’ Chinese New Year music video has to be one of the highly anticipated campaigns across Malaysia. Following the success of our previous #HappyBeautifulYear, we are proud to bring back #HappyBeautifulYear as part of Watsons own tradition. This year, we welcome 2019 with a beautiful message of reconciliation and family togetherness. It’s about putting aside our differences to celebrate Chinese New Year together. Watsons is proud to showcase the music video that is produced and directed with the most original, comical storyline with a c