Home Entertainment Primeworks Studios 3,500 'Ejens' Turn IOI City Mall Into a Sea of Red for Ejen Ali's Misi: Ejen Rush!
Home Entertainment Primeworks Studios 3,500 'Ejens' Turn IOI City Mall Into a Sea of Red for Ejen Ali's Misi: Ejen Rush!

3,500 'Ejens' Turn IOI City Mall Into a Sea of Red for Ejen Ali's Misi: Ejen Rush!

 3,500 Ejen Ali fans came together on Sunday at IOI City Mall, Putrajaya all decked in the red Ejen Ali running gear for Misi: Ejen Rush. The highly-anticipated first edition of the 5km fun run with obstacle challenge event was designed in a MATA academy concept that was hosted yesterday (1 December 2019) by Primeworks Studios and WAU Animation, and also saw the participation of the two Chief Executive Officers, Datuk Ahmad Izham Omar and Usamah Zaid Yasin.

Early Sunday morning, participating Ejens flooded The West Garden, IOI City Mall Putrajaya for a warm-up Zumba session. The fun run then flagged off sharp at 7.30am with special appearance by the mascots Ejen Ali, Ejen Alicia and supported by Alif & Sofia, the latest animation title acquisition by Primeworks Studios with Blindspot Studios. Participants or Ejens consisted of parents, children, teenagers and as well as parents with baby strollers were seen geared up crossing through the obstacle challenges of Ejen Ali MIsi : Ejen Rush. Halfway through the course, Ejens then faced an obstacle course based on Ejen Ali’s four pillars of MATA; Kombat, Tekno, Inviso and Neuro. All participants then secured Finisher medals at the finish line upon them completing the run.

The first runner to complete the course was 14 year-old Ahmad Nazmi bin Mohd Hakimi, who completed the 5km route in under 25 minutes. “I had a really good time running the route of this event as it was very challenging, especially the obstacles area. My family and I all woke up as early as 5.00am feeling very pumped and looking forward to an awesome experience,” he commented.

Aside from the run, many other activities formed the highlight of the event, including a special performance by local heartthrob Ismail Izzani, showcasing two of his most popular songs, ‘Luar Biasa’ and ‘Sabar’.

Also present to support the event were local celebrities such as Lisdawati in which she mentioned, “This kind of event is created with a good cause not just in promoting the new Ejen Ali The Movie animation, but also it is a good opportunity for families to spend quality time with their loved ones”.

Dazrin Kamarudin, an actor added “I personally brought along ten family members of mine to support this event and all of us hope this event will continue and become a yearly activity that can be enjoyed by all the fans of this animation, congratulations!”.

“Nothing beats a good time exercising with your loved ones. It is one way to lead a healthy lifestyle, and me and my family will definitely join every year in hope it will become an annual event.'' said Azharina Azhar, a Malaysian top singer who also brought 12 of her family members including her grandmother who flew all the way from Sabah.

Ayu Damit, a singer and winner of reality tv show ‘One In A Million’ also added, “This was the first time ever I entered a fun-run event with my children and the fun escalated even more when they announced my children’s bib number got lucky to win prizes! Congratulations to Primeworks Studios for hosting this family oriented event!”.

Other celebrities spotted in supporting Ejen Ali: Misi Ejen Rush were Haiza, Hafiz Hatim and RD of Fly FM, Deen, Haziq and Rara of Hot FM, as well as Muaz from Kool FM. There were also prizes galore as Ejen Ali treated fans to awesome giveaways including tickets to catch Ejen Ali

The Movie in cinemas and lucky draw prizes of official Ejen Ali merchandise and a Grand Prize of a 40-inch Smart TV.

A huge thanks to all parties involved including Pediasure as our run partner, Bananana! as the Official Broadcaster, Alpha Runners Club as run organiser, IOI City Mall Putrajaya as the Official Venue Partner, Mydin and CJWOW Shop in making EJEN ALI MISI: EJEN RUSH a success.

Ejen Ali Misi: Ejen Rush was held in conjunction with the recently launched EJEN ALI THE MOVIE which have collected more than RM6.4 millions after its third day release at 162 cinema locations on 28 November 2019 simultaneously in Malaysia, Singapore and Brunei. EJEN ALI THE MOVIE follows 12-year-old Ejen Ali, who after being accidentally recruited as a spy has now grown to embrace his role in secret agency Meta Advance Tactical Agency (MATA) to protect the futuristic city of Cyberaya from outside threats. Ali is surprised to discover that he is no longer the only master of the Infinity Retinal Intelligence System (IRIS) gadget, since MATA has now upgraded to IRIS Neo for all MATA agents. When the new invention leads Ali to question his place and usefulness to MATA, he is approached by a rogue figure who claims to know about a surprising personal connection to Ali. Risking his loyalty to MATA, Ejen Ali embarks on a thrilling chase to unravel these mysterious links.

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