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Crafted by world-class perfumers, AXE redefines the body spray experience with premium scent and long-lasting fragrance. Forget the old rules of grooming. AXE Malaysia is officially entering its new era with the launch of its all-new AXE Fine Fragrance Collection – a bold reinvention of the brand for a generation that knows scent isn’t just a finishing touch; it’s an entire identity. Built for Malaysians, the launch is anchored by #BerAXEsiDenganPenuhKeyakinan, inviting a new generation to show up with confidence, express themselves freely, and own their ‘Aura’. From everyday moments to nights out, fragrance becomes part of how you carry yourself. It’s subtle, personal, and effortlessly part of your routine — shaping the impression you leave without saying a word. Leading this new chapter is renowned Malaysian artist, Mierul Aiman, as AXE’s brand ambassador. Known for his rising influence and effortless style, Mierul represents a generation that defines confidence on its own terms. T...

Anchor Butter X Bella Astillah Exclusive Raya Cookies Sold Out in Less Than 5 Minutes (From left to right: Puan Zainun Binti Sahlan, Home Manager of Rumah Bakti Dato’ Harun; Tuan Haji Mohd Zahar bin Abdul Samad, Honorary Secretary of Pertubuhan Pendidikan Anak-Anak Yatim Selangor (Rumah Bakti Dato’ Harun); and Bella Astillah, a Malaysian celebrity.) In conjunction with the upcoming Hari Raya celebration, Anchor Butter partnered with local celebrity Bella Astillah for a special initiative featuring a live Raya cookie sale on TikTok. The response was overwhelmingly encouraging, with all exclusive Anchor Butter X Bella Astillah Raya cookie boxes selling out in under five minutes, generating a total of RM13,000 in sales from a single live session. In the spirit of Ramadan and Syawal, which emphasise gratitude and compassion, the full proceeds from the sales will be channelled to Pertubuhan Pendidikan Anak-Anak Yatim Selangor, known as Rumah Bakti Dato’ Harun, in Ampang, Selangor, a wel...

Xiaomi today unveiled its next-generation Xiaomi 17 Series, showcasing the company’s latest advances in mobile technology. Alongside the series, Xiaomi also announced the Leica Leitzphone powered by Xiaomi, further deepening its strategic collaboration with Leica and reinforcing its commitment to professional-grade mobile imaging. Expanding beyond smartphones, Xiaomi introduced Xiaomi Vision Gran Turismo, a visionary electric hypercar concept created for the legendary Gran Turismo franchise. As a core focus of today's announcement, Xiaomi also unveiled a major evolution of its partnership with Leica. The collaboration has been elevated from a highly successful Joint R&D framework to a new Strategic Co-creation Model, reflecting a deeper, end-to-end partnership. Built under this upgraded model, Xiaomi 17 Ultra and Leica Leitzphone powered by Xiaomi set a new benchmark for mobile photography, combining flagship-level imaging performance with sleek form factors and durable, er...