EON Appoints myTukar As Trade-In Partner To Enhance Retail Customer Experience

myTukar, Malaysia’s fastest growing used car online selling platform today signed a strategic partnership agreement with Edaran Otomobil Nasional Berhad (EON) as an automobile trade-in partner. Through the partnership, myTukar will facilitate the end-to-end trade-in process for EON’s customers via certified myTukar inspectors performing vehicle inspections on-demand for its customers.

EON, a subsidiary of DRB-HICOM Berhad, operates dealerships for several brands namely PROTON, Mitsubishi, Audi and Volkswagen, via EON, EON Automart, Euromobil and HICOM Auto respectively. EON’s network includes 20 branches nationwide. 

 

Fong Hon Sum, myTukar CEO

Fong Hon Sum, myTukar CEO believes the partnership will benefit from EON’s established distributor network, while providing EON the opportunity to enhance their service to customers.

“myTukar is honoured to embark on this partnership journey with one of Malaysia’s most diverse conglomerates with a comprehensive automotive business. The collaboration will enable EON to leverage on myTukar’s proprietary technology-enabled platform to provide EON’s customers with instant and transparent valuations for trade-in vehicles. This will enhance customer experience at EON’s network because they are now effectively a one-stop solution centre,” said Fong.

Dato’ Sri Syed Faisal Albar, Group Managing Director of DRB-HICOM echoed Fong’s belief, stating that the partnership is a win-win situation that provides both parties with tremendous potential and possibilities.

Dato' Sri Syed Faisal Albar

“There is great synergy in this partnership and we are very pleased indeed to have found a like-minded partner in myTukar. Trade-ins has always been a sore point for car buyers, who today are increasingly demanding a more transparent and simplified process in their transactions. We believe myTukar’s innovative trade-in system will help boost sales of new automobiles across our branches, and more importantly enhance the overall customer experience at all our outlets. This will lead us to create more value for our customers,” said Syed Faisal.

The collaboration with EON will for a start only cover peninsular Malaysia. However, myTukar has been on an aggressive expansion drive this year with the opening of seven new branches throughout the country. Further expansion to East Malaysia starting with Kuching and Kota Kinabalu is also in the pipeline, which is set to further benefit EON in the future.

myTukar is the first within the used car online trading platform in Malaysia to be awarded an ISO 9001:2015 Certification for Quality Management Systems. The certification is part of myTukar’s continuous effort in ensuring the highest levels of quality, trust and transparency throughout all stages of car selling on the innovative technology-enabled platform, to complement its ongoing expansion.