Samsung Malaysia Teams Up with KLFW to Unfold a New Era of Fashion

Samsung Malaysia Electronics is thrilled to announce its partnership with Kuala Lumpur Fashion Week (KLFW) today, commemorating the return of the biggest fashion show in Malaysia at Pavilion Kuala Lumpur after championing the event digitally last year. From 1 November to 7 November 2021, Samsung Malaysia and KLFW will shine upon homegrown designers and their esteemed collections digitally and in real life, unfolding the world of KLFW through the technology we use most.

This stellar event kicks off with a series of digital shows taking place from 1 to 2 November exclusively on HURR.TV, where you get to meet 12 of Malaysia’s most celebrated designers including Kit Woo, Rizman Ruzaini, Celeste, Cassey Gan and more on what goes behind their amazing work. Keep your eyes peeled for the Kit Woo (1 November, 9pm) and Rizman Ruzaini (2 November, 9pm) show as they share their insights on an exclusive collection inspired by the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. A total of 16 jaw-dropping unique looks inspired by the bold and iconic Galaxy Z Series will then be paraded down the runway exclusively featuring renowned designers Kit Woo on 5 November, 6pm and Rizman Ruzaini on 7 November, 9pm.

"Technology became a bridge between us and the world in the past year,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics. “As the nature of fashion is ever-changing, such is the same with society. Therefore, Samsung is proud to partner with KLFW to envision a new future – one where our devices work to empower us through an ecosystem of flexibility, openness, expression, and innovation.”

The Galaxy Z Fold3 5G and Galaxy Z Flip3 5G offer much more than just its innovative form factors. With design catered to user tastes, the all-new Galaxy Z Series provides mobile experiences that are tailored to our modern lifestyles, going beyond design innovation to provide value to users’ daily lives and a whole new way to express our individual style. From productivity to performance to portable entertainment on the go, the Galaxy Z Fold3 5G is the ultimate powerhouse device, thanks to its stunning 7.6-inch display and S Pen support for the first time ever on a foldable. The Galaxy Z Flip3 5G on the other hand, is an ideal balance between style and function as it empowers users to express themselves with its sleek, compact design paired with bold colour options and trendy accessories.

“Indeed, the world is experiencing an unprecedented time in history. However, the resilience that local industries have shown through creativity and innovation the past year has been nothing short of awe-inspiring. New gadgets open up new solutions, and the latest entries to the Samsung Galaxy Z Series are a remarkable testament to illustrate how tech may be our answer for the future ahead,” said Andrew Tan, Founder of Kuala Lumpur Fashion Week.

In conjunction with KLFW, a Samsung Galaxy Z Experiential Pop Up will be erected from 3 – 7 November at Level 3, Pavilion Kuala Lumpur (between Pleats Please and Giorgio Armani), to allow consumers to experience everything the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G has to offer up close and personal.

In 2020, KLFW hosted virtual shows to showcase the work of over 60 designers. This year, as industries are slowly re-opening, Samsung Malaysia and KLFW aim to return fiercer than ever with KLFW's largest show yet. In a partnership to revive the fashion industry, they call upon Malaysians to head over to Pavilion Kuala Lumpur to celebrate the future of flexibility and discover experiences that can enrich their lives with endless possibilities, freedom, functionality, and fun.