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A Shiny Sparkling Smile in Just 14 Days with the New Fresh & White Volcanic Whitening Toothpaste

Proven whitening power and stain build-up prevention



White teeth and a shiny, sparkling smile have been the biggest oral care trend over the last decade, stimulated by the visual-driven social media environment. During virtual meetings do you find yourself paying more attention and drawn to the person with the shiny smile? Is your own smile ready for a Zoom close-up when you are on Teams?

Try this: smile widely, take a selfie, then zoom in for a closer look at your teeth. If you notice stains or discolorations, the new Fresh & White Volcanic Whitening Toothpaste can help you achieve whiter teeth and a brighter smile at home in just 14 days, and further helps to prevent stain build-up.

Fresh & White is from LION Japan, the No.1 oral care company in Japan, that is backed by 130 years of experience in oral care development & innovation. The smiling polar bear icon of Fresh & White is a mainstay of many Malaysian bathrooms, loved for its refreshing minty taste, and long-lasting breath-freshening power.

The new Fresh & White Volcanic Whitening toothpaste was developed with our digital lifestyles in mind that have made us hyper-aware of our appearance and our smile.

Do you know that our daily food and drinks are one of the cuplrits of stained teeth? More importantly as a nation of foodies would you want to give these foods and drinks up?

Comparison of Stain Removal Rate between Fresh & White Volcanic Whitening Toothpaste vs Leading Brand of Ordinary Toothpaste

The coffee, teh tarik, boba tea, fruit juices and carbonated drinks that fuel our lives and socialisation are among the main sources of stains on teeth. Other pigmented, highly-flavoured food such as curries, soy sauce, tomato-based sauces, vinegar, lemon, beetroot, and colourful candies contribute to stains on teeth. You can try to cut them out of your diet, or simply switch to Fresh & White Volcanic Whitening toothpaste to keep your teeth whiter with confidence smile shiny and sparkling.

The revolutionary Fresh & White Volcanic Whitening toothpaste is formulated with Japanese volcanic mineral and advanced whitening agent to effectively whiten teeth while being gentle to teeth enamel that helps you present a shiny, sparkling smile at all times.

Simple to use, cost effective and without harmful side effects, make the Fresh & White Volcanic Whitening toothpaste part of your daily personal self-care routine. Take on the #FreshNWhite2WeeksChallenge. Brush for two minutes, twice a day with Fresh & White Volcanic Whitening toothpaste as part of a good oral care routine for best results. You will see a brighter, more confident smile in just two weeks.

The efficacy of Fresh & White Volcanic Whitening toothpaste is proven with a stain removal rate more than double of ordinary toothpaste through lab-testing in Japan.


Fresh & White Volcanic Whitening Toothpaste is proven to remove stains better than ordinary toothpaste, results on artificial tooth enamel

Lab-testing involved twice daily brushing of two minutes per session on artificial tooth enamel[1] discs made of material that is similar to human teeth using Fresh & White Volcanic Whitening on one set, and ordinary toothpaste on the other set. The results prove that Fresh & White Volcanic Whitening Toothpaste is effective in removing stubborn stain build-up on artificial tooth enamel.

Besides, the benefits of Fresh & White Volcanic Whitening go beyond stain removal as its Anti-Sugar Shield technology is fortified with double fluoride to help prevent cavities by making tooth enamel more resistant to the action of sugar acids produced by bacteria and increasing remineralisation to strengthen enamel. With Fresh & White Volcanic Whitening toothpaste, your shiny, sparkling smile is backed by stronger cavity-free teeth!

Fresh & White Volcanic Whitening toothpaste completes your shiny, sparkling smile with a burst of freshness with fresh mint taste. This sweet, well-rounded minty freshness leaves the mouth and breath feeling fresh and clean, giving you confidence in every breath, even with your mask on!

Enjoy this affordable at-home teeth whitening solution for the entire family that whitens teeth, helps prevents further stain build-up, while strengthening teeth and helping to prevent cavities as well as freshening breath for shiny, sparkling smiles.

Mandy Tan, Marketing Manager for Oral Care Department at Southern Lion Sdn Bhd says, “Bright smiles are the best asset for any social media feed but keeping our teeth free of stains is challenging especially when so many of us love coffee, tea and the variety of delicious Malaysian food. Fresh & White Volcanic Whitening is the perfect addition to you and your family’s oral care routine. It whitens, brightens, strengthens, protects your teeth, and freshens your breath, effectively and affordably. Try it for 14 days and you will see the difference. Be the confident star of your next virtual meeting for all the right, bright reasons with a shiny, sparkling smile with Fresh & White.”

Fresh & White Volcanic Whitening is produced under the highest safety and quality standards. All Fresh & White products are Halal certified, safe for use by Muslims. The 140g tube retails for RM6.10 while the twin pack (2 X 140g) is available at RM10.50.

[1] Artificial tooth enamel is made of Hydroxyapatite (HAP), the main mineral component of human teeth enamel
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