‘Feed a friend. Fill the bowl’ campaign fills the bellies of hungry furkids while they wait for their forever home

Life on the streets is always tough, and kind-hearted animal lovers were all too happy to support hungry furry friends through the PEDIGREE® “Feed a friend. Fill the bowl” initiative. Their combined efforts helped to provide approximately 61,000 nutritious meals to support the work by Malaysia Independent Animal Rescue (MIAR), a not-for-profit organisation that is fully-run by volunteers.

“A meal is such a simple thing, but many street dogs go hungry, and groups like Malaysia Independent Animal Rescue (MIAR) face many challenges in feeding the dogs under their care. We want to give them the best and feed the good in them, and it’s heartening to see that through the generous support of many Malaysians, we were able to assist in MIAR’s mission to care for dogs who have yet to find a forever home, while fulfilling our own purpose of creating A Better World For Pets,” said Wee Li Ying, General Manager, Mars Pet Nutrition Malaysia.

Even as pet owners lavish love and affection on their own dogs, animal rescue organisations and shelters need ongoing support from the public.

“Malaysians are very compassionate and we are grateful for all the generous support we have received from the public as well as PEDIGREE® so that we are able to provide basic necessities for the many animals at our shelter,” said Puspa Rani, MIAR President. “At the same time, our work is ongoing and we welcome any assistance, which can come in the form of volunteers, donations in cash and supplies such as food or cleaning equipment, as well as pet adoptions so that these loving furkids can finally have a forever home.”

Visit www.facebook.com/MIARRescue/ to learn more about adopting a pet or other ways you can help to create #ABetterWorldForPets.