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Rasa Kasih Aidilfitri Indoor Ramadhan Bazaar by Jati x MGB Draws Record Crowd

Retro-themed Bazaar Becomes A Viral Sensation, Attracts Shoppers From Klang Valley & Beyond with 60+ Booths of Ramadhan and Raya Essentials, Contests, Giveaways, Freebies and Activities

(From left) Head of Retail Development, BBCC Development Sdn Bhd, Ms Michelle Liew, (middle) Director, Serba Wangi (KL) Sdn Bhd, Mr. Low ZiShi, and (right) Group Senior Manager, Serba Wangi Sdn Bhd, Mr Chua Keng Jin.

The Rasa Kasih Aidilfitri, a uniquely curated indoor Ramadhan Bazaar organised by Jati, Malaysia’s leading rice brand in collaboration with Malaysia Grand Bazaar (MGB), and in partnership with ecoBrown’s, AirAsia SANTAN, KHIND, CHJ Motors and Gracshaw drew in record crowds on the first day of its 16 day run, becoming a viral sensation on social media.

Shoppers from the Klang Valley, visitors from other states and even tourists took advantage of the retro-themed art and sparkling light installation for their social media content while patronising more than 60 specially selected booths offering delicious food & beverage for buka puasa and for Raya, groceries, arts and crafts, Raya fashion for the entire family, appliances and much more, by trusted and viral local brands.

Social media was flooded with photos and videos of celebrities, influencers and regular Malaysians who choose to do their Ramadhan and Raya shopping at Rasa Kasih Aidilfitri Ramadhan Bazaar for the unique selection of products and services, and for the convenience and comfort of its centrally located indoor-setting that is protected from the sun and rain, air-conditioned, with good security and fully compliant with COVID-19 SOPs.

Numerous celebrities were spotted shopping at the Rasa Kasih Aidilfitri Ramadhan Bazaar including Sazzy Falak, Bella Astillah, and Maryam & Ryzal Ibrahim of Durian Kimchi fame.

Established since 1993, Jati is renowned as one of the nation's leading rice millers and wholesalers focusing on rice based products including their latest healthier editions which is Jati Signature Pusa Finest Basmathi series, namely Basmathi 1121, Original and Basmathi 1509.

“Jati is taking the lead in Rasa Kasih Aidilfitri to support and promote Malaysian brands and businesses, encouraging domestic spending by shining a spotlight on local businesses while educating and raising awareness on the variety of quality Malaysian goods and services. After a pause in the nation’s economy since the pandemic began, consumers need to be reminded of the richness and quality of proudly Malaysian-made offerings,” says Mr Chua Keng Jin, Group Senior Manager of Serba Wangi Sdn Bhd.

“The Rasa Kasih Aidilfitri Ramadhan Bazaar will be on-going at Malaysia Grand Bazaar from today April 9 to April 24 for 16 days, from 10am to 10pm. It is the must visit bazaar of 2022, with so much to offer with a slew of activities, contests, giveaways, games and more while supporting Malaysian brands. Be a true Malaysian, support local brands. Start here!” he adds.

“As KL’s 1st permanent artisanal mall, we are pleased to partner Jati, the preeminent rice producer in the country to present this Rasa Kasih Adilfitri Ramadan Bazaar on our premise as we share the same ethos of promoting and supporting homegrown brands and retailers,” commented Michelle Liew, Head of Retail for BBCC Development Sdn Bhd.

(From left) Group Senior Manager, Serba Wangi Sdn Bhd, Mr Chua Keng Jin, and (right) Director, Serba Wangi (KL) Sdn Bhd, Mr. Low ZiShi presenting the Jati Signature Pusa Finest 1121 Basmathi which is good for iftar & sahur.

Every visitor can receive a goodie bag with Jati Signature and ecoBrown’s product as well as vouchers by completing a treasure hunt of the booths in the bazaar. No purchase is required. There are also exclusive Raya green packet giveaways that every collector will want to add to their collection.

“Love the setting, the convenience, the comfort and the choice of local fares and offerings. Glad to find so many local viral brands gathered in one place, and to buy them on the spot because Raya is around the corner. Well done Jati for supporting and making space for local entrepreneurs to shine. The setting is amazing. Every corner is Insta-worthy, truly the place to shop this Ramadhan,” explains actor, TV presenter and investor Sazzy Falak.

Singer and actress, Bella Astillah was excited with the offerings including cookies and gifts for her family and friends back home. “Found the cutest cookies, perfect accessories for the family’s Raya outfits, and so many lovely items that will make thoughtful gifts for family and friends. It’s so comfortable to shop here, and it is a perfect place to create content for Ramadhan and Raya. Love, love, love it” she says.

(From left) Ryzal Ibrahim & Maryam [Durian Kimchi], (middle) Sazzy Falak and (right) Bella Astillah playing a mini-game named “Know your rice”.

Maryam and Ryzal Ibrahim, the Korean-Malaysian couple of Durian Kimchi TV fame were busy at the Jati booth selecting different rice varieties for Ramadhan and Raya fusion recipes for their YouTube channel. “The quality and selection of rice from Jati is amazing. It will work well with Korean, Malaysian and fusion recipes. We have so many ideas of what to make. This is the first large-scale Ramadhan bazaar for me, and it is even better than I expected. The setting is so festive and evokes the kampung feel,” Maryam and Ryzal share.

Parking is free at MGB, Bukit Bintang City Centre for shoppers. Public transport is also a breeze as MGB is located right off the BBCC-Hang Tuah LRT and monorail stations.

There are contest galore with the Tangkap Gambar & Menang contest offering weekly prizes of a Khind Intelligence Cooker worth RM148, and Jati Signature Pusa Finest Basmathi Rice (2kg) worth RM25.50 for simply taking photos at the event and posting them to your socials using the hashtags #JatiMalaysia #JatiRasaKasihAidilfitri #JATIxMGB. Strike your best pose, click, post and you could be one of the lucky winners!

Spot and snap JATI signature car on the road to stand a chance to win amazing prizes total worth RM8,888!

The Beli & Menang contest requires purchase from ecoBrown’s, AirAsia SANTAN, Khind, CHJ Motors, Gracshaw, Hernan or selected Food & Beverages booths to be in the running for prizes that include 3X branded motorcycles worth a total of RM13,000 and 10X branded motorcycle helmets worth a total of RM2,200.

Visitors can also expect to be entertained throughout the Bazaar with performances and partake in day-long activities such as workshops and games session, promising fun for every member of all ages in the family.

Make a date with the Insta-worthy Rasa Kasih Aidilfitri Ramadhan Bazaar by Jati and MGB from April 9 to April 24, 2022 as it recaptures the spirit of Ramadhan bazaar from the pre-pandemic era, with all the safety, security, hygiene and SOP compliance for the endemic phase.
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