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Event to promote active lifestyles coincides with launch of new UNIQLO Sport Utility Wear and UV Protection lines
Today, global apparel retailer UNIQLO hosted a UNIQLO Run event, drawing a crowd of approximately 1,000 participants at Damansara Avenue Square. This event, a fun run for people of all ages and abilities, represented UNIQLO's ongoing commitment to promoting active lifestyles and fostering community engagement in Malaysia.
The UNIQLO Run event also coincided with the launch of UNIQLO's new and improved Sport Utility Wear and UV Protection lines. Participants of diverse ages and backgrounds, including a notable presence of youths from Rakan Muda, a government youth outreach program under the Ministry of Youth and Sports, gathered at Damansara Avenue Square before dawn for the flag-off.
“Recognising the profound importance of engaging in physical activities in strengthening bonds within communities, we are delighted to have organised this UNIQLO Run event. This event underscores our commitment to inspiring individuals of all ages to prioritise their well-being and embrace the joy of movement,” said Alwiyah Alhadad, Marketing Director of UNIQLO Malaysia.
Close to 1,000 participants, ranging from seasoned runners to first timers alike, took on the challenge of either the 3.5km or 7km route. The event not only promoted physical activity but also fostered community engagement and supported the nation's youth development initiatives, amplifying the importance of active lifestyles among Malaysians.
“In addition to nurturing community unity, we believe that the concept of a fun run and our new Sport Utility Wear and UV Protection lines share a common goal, which is to promote an active and healthy lifestyle among Malaysians by offering innovative apparel solutions designed to enhance comfort, performance, and protection during physical activities,” added Alwiyah.
Throughout the event, UNIQLO's Sport Utility Wear and UV Protection booths showcased the latest collections, allowing participants to experience the functionality and versatility of the new apparel firsthand. Designed to empower individuals to move freely and comfortably in any setting, these collections reflect UNIQLO's ongoing commitment to innovation and functionality.
Signature technologies like “AIRism” and “DRY-EX” were prominently featured in UNIQLO's latest product offerings, ensuring optimal comfort for active individuals navigating intense workouts and everyday life. Key pieces such as the Ultra Stretch DRY-EX Full Zip Hoodie, UV Protection Utility Blouson, and Pocketable UV Protection Parka exemplify the brand's dedication to enhancing comfort and mobility while providing stylish protection from the elements.
The full range of the 2024 Spring/Summer collection for Sport Utility Wear and UV Protection is available at all UNIQLO stores in Malaysia and the uniqlo.com online store.
