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A convoy of 100 Lamborghinis took to the road as part of Citrawarna Speed Festival 2026, bringing “Konvoi Eksklusif Lamborghini 2026” to life in collaboration with Lamborghini Owners Malaysia (LOM). The activation formed part of the wider festival organised in conjunction with the Visit Malaysia 2026–2027 (VM2026–2027) campaign.
The convoy was flagged off from IOI City Mall, Putrajaya, at 12 noon before making its way along a coordinated route to the Sepang International Circuit (SIC) in Selangor. Upon arrival, the vehicles were showcased in an open-air exhibition for members of the public, motorsport enthusiasts and international visitors.
The flag-off ceremony was officiated by YBrs. Tuan Muhammad Kamil Abdul Munim, Political Secretary to the Minister of Finance, alongside YBhg. Dato’ Shaharuddin Abu Sohot, Secretary-General of the Ministry of Tourism, Arts and Culture. Their participation reflected the government’s continued support for private-sector-led initiatives promoting Malaysia as a premier destination for luxury lifestyle and automotive tourism.
Other distinguished guests at the event included Mr Mohd Akbal Setia, Deputy Director General (Promotions) and Head of Visit Malaysia 2026–2027 Secretariat; Mr Roslan Rosdi, President of LOM; a representative from IOI Properties; and Ms Angela Mak, representing YES Travel & Holidays.
Held under the themes “Art, Culture, Speed, Together” and “Malaysia Moves Together”, Citrawarna Speed Festival 2026 brings motoring culture, entertainment and national tourism promotion together on a single platform at IOI City Mall, Putrajaya. Through social media and digital platform coverage, the festival also aims to reinforce Malaysia’s position as a dynamic and modern destination for international travellers.
The festival is expected to further encourage travel demand from around the world during VM2026–2027, building on the 28.8 million international travellers recorded between January and August 2026. This represents a 1.8 per cent increase from the 28.2 million international travellers recorded during the corresponding period in 2025.
The festival is expected to further encourage travel demand from around the world during VM2026–2027, building on the 28.8 million international travellers recorded between January and August 2026. This represents a 1.8 per cent increase from the 28.2 million international travellers recorded during the corresponding period in 2025.
The public-private partnerships behind Citrawarna Speed Festival 2026 are also expected to generate economic spillover benefits for the hospitality, food and beverage, and retail sectors around Putrajaya and Sepang, further strengthening tourism’s role as a catalyst for Malaysia’s economic growth.
This contribution is reflected in the Tourism Satellite Account 2025, which recorded the national tourism industry as contributing 15.9 per cent to Malaysia’s Gross Domestic Product (GDP), amounting to RM323.0 billion in Gross Value Added of Tourism Industries (GVATI).
This contribution is reflected in the Tourism Satellite Account 2025, which recorded the national tourism industry as contributing 15.9 per cent to Malaysia’s Gross Domestic Product (GDP), amounting to RM323.0 billion in Gross Value Added of Tourism Industries (GVATI).
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