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With four new A4 colour printers and multifunction devices, Xerox is re-establishing its presence in Malaysia following its integration with Lexmark, bringing expanded workplace technology solutions to local businesses.
Xerox is making its return to the Malaysian market, and this time, its focus goes beyond traditional office printing. Following its integration with Lexmark, the company is introducing a new generation of A4 colour printers and multifunction devices designed for businesses navigating increasingly digital, hybrid and connected workplaces.
The new portfolio was unveiled at Le Méridien Petaling Jaya, marking an important milestone for Xerox as it strengthens its presence in Malaysia through Lexmark's established local operations, distribution network and market expertise.
Among the first hardware offerings introduced under the unified Xerox brand following the integration, the devices are aimed at organisations looking for practical, secure and easy-to-manage printing solutions, particularly smaller teams and businesses without dedicated IT support.
Xerox is making its return to the Malaysian market, and this time, its focus goes beyond traditional office printing. Following its integration with Lexmark, the company is introducing a new generation of A4 colour printers and multifunction devices designed for businesses navigating increasingly digital, hybrid and connected workplaces.
The new portfolio was unveiled at Le Méridien Petaling Jaya, marking an important milestone for Xerox as it strengthens its presence in Malaysia through Lexmark's established local operations, distribution network and market expertise.
Among the first hardware offerings introduced under the unified Xerox brand following the integration, the devices are aimed at organisations looking for practical, secure and easy-to-manage printing solutions, particularly smaller teams and businesses without dedicated IT support.
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| From left: Mr. Keith Leong (Regional Sales Director, Asia Pacific Central - Xerox-Lexmark), Mr. Allen AR (Managing Director - ATM Trading (M) Sdn Bhd), Mr. Rickie Liew (Managing Director - Digital Paper Sdn Bhd), Mr. Alvin Loe (General Manager - Digital Paper Sdn Bhd), Ms. Qnin Teo (Business Unit Manager, Tec D Distribution (Malaysia) Sdn Bhd) at the launch of the new Xerox and Lexmark A4 printer lineup. |
Why Xerox Is Returning to Malaysia Now
The way businesses operate has changed considerably in recent years. Employees are no longer necessarily working from a single central office, while smaller workgroups and shared workspaces increasingly require the same level of connectivity, security and efficiency as larger corporate environments.
For many organisations, this means office technology needs to be straightforward to install, reliable for everyday use and secure enough to support modern business operations without requiring constant technical assistance.
Xerox's return comes against this backdrop, with the company combining its global technology and services capabilities with Lexmark's existing local presence and channel relationships.
The integration also brings together capabilities across print, IT infrastructure and intelligent digital services, allowing Xerox to offer Malaysian businesses a broader range of solutions as they move towards more digital and connected working environments.
Beyond the newly introduced devices, the launch also showcased the existing Xerox and Lexmark A3 and A4 portfolios, highlighting the wider selection of workplace technology now available to customers in Malaysia.
The occasion was marked with a traditional lion dance, while Xerox also recognised the contributions of its three local distributors, Digital Paper Sdn Bhd, ATM Trading (M) Sdn Bhd and Tec D Distribution (Malaysia) Sdn Bhd, for their continued commitment to customers, channel partners and business growth.
“Malaysia is an important market for Xerox and our re-entry through the integration with Lexmark is a significant milestone. It combines the strength and heritage of Xerox with Lexmark’s established local presence and channel relationships, giving us a stronger platform to serve customers, enable our partners and build sustainable growth in Malaysia,” said Keith Leong, Regional Sales Director, APC.
Designed for Smaller Teams and Modern Workplaces
At the centre of the launch is a new portfolio of A4 colour printers and multifunction printers developed for small workgroups, shared offices and hybrid working environments.
Rather than focusing solely on printing speed or output, the devices are designed around the practical challenges businesses face every day, from managing documents and scanning paperwork to protecting sensitive information and keeping office equipment running smoothly.
A key consideration is simplicity. Smaller organisations may not have dedicated IT personnel available to configure or troubleshoot office equipment, making straightforward installation and management particularly important.
The new portfolio addresses these needs through several features:
Easy setup and everyday management
Intuitive interfaces and simplified installation help reduce the complexity of getting devices up and running. Support for the Xerox® Easy Assist App and Xerox® Print and Scan Experience App also allows users to install, manage, print and scan more conveniently.
Reliable performance for different workloads
The devices are designed to deliver consistent printing and scanning performance across a range of small-workgroup requirements, including environments with more demanding everyday workloads.
Built-in security for connected offices
With printers increasingly connected to business networks, security is an important consideration. The portfolio includes built-in features to help protect devices, documents and network access, alongside integrated post-quantum cryptography support intended to provide future-ready protection against evolving cybersecurity threats.
Compact designs that save office space
Space-efficient form factors make the devices suitable for smaller offices, shared workspaces and other environments where a full-sized printing setup may not be practical.
Greater emphasis on sustainability
The portfolio also incorporates energy-efficient operation and more than 50% post-consumer recycled plastic content, reflecting Xerox's commitment to responsible innovation and more sustainable product design.
Meet the Four New Xerox A4 Colour Devices
Four models make up the newly introduced portfolio in Malaysia, covering both standalone colour printing and multifunction requirements.
The lineup includes:
The broader approach is to give businesses options that suit their operational requirements without introducing unnecessary complexity, whether they need a straightforward colour printer or a multifunction device capable of handling several document-related tasks.
A Broader Workplace Technology Offering for Malaysian Businesses
While the new A4 range is the immediate focus, Xerox's return to Malaysia also signals a wider effort to strengthen its local business and partner ecosystem.
By combining Xerox's global technology portfolio with Lexmark's established channel network, the company is positioning itself to serve businesses with a wider selection of printing, infrastructure and digital service solutions.
For local organisations, particularly those adapting to hybrid work arrangements or upgrading their existing office systems, the expanded portfolio provides additional choices supported by an established distribution network.
The integration also creates opportunities for authorised channel partners to offer a broader range of workplace solutions as customer requirements continue to evolve.
Availability in Malaysia
The new Xerox C240, C245, C303a and C305ae models are available in Malaysia through Xerox and its authorised channel partners.
Customers can also explore the existing Xerox and Lexmark A3 and A4 portfolios through the same authorised network.
With the introduction of these four devices and a strengthened local distribution ecosystem, Xerox is beginning a new chapter in Malaysia, focusing on the practical technology needs of businesses that want their workplaces to be more efficient, secure and connected.
The way businesses operate has changed considerably in recent years. Employees are no longer necessarily working from a single central office, while smaller workgroups and shared workspaces increasingly require the same level of connectivity, security and efficiency as larger corporate environments.
For many organisations, this means office technology needs to be straightforward to install, reliable for everyday use and secure enough to support modern business operations without requiring constant technical assistance.
Xerox's return comes against this backdrop, with the company combining its global technology and services capabilities with Lexmark's existing local presence and channel relationships.
The integration also brings together capabilities across print, IT infrastructure and intelligent digital services, allowing Xerox to offer Malaysian businesses a broader range of solutions as they move towards more digital and connected working environments.
Beyond the newly introduced devices, the launch also showcased the existing Xerox and Lexmark A3 and A4 portfolios, highlighting the wider selection of workplace technology now available to customers in Malaysia.
The occasion was marked with a traditional lion dance, while Xerox also recognised the contributions of its three local distributors, Digital Paper Sdn Bhd, ATM Trading (M) Sdn Bhd and Tec D Distribution (Malaysia) Sdn Bhd, for their continued commitment to customers, channel partners and business growth.
“Malaysia is an important market for Xerox and our re-entry through the integration with Lexmark is a significant milestone. It combines the strength and heritage of Xerox with Lexmark’s established local presence and channel relationships, giving us a stronger platform to serve customers, enable our partners and build sustainable growth in Malaysia,” said Keith Leong, Regional Sales Director, APC.
Designed for Smaller Teams and Modern Workplaces
At the centre of the launch is a new portfolio of A4 colour printers and multifunction printers developed for small workgroups, shared offices and hybrid working environments.
Rather than focusing solely on printing speed or output, the devices are designed around the practical challenges businesses face every day, from managing documents and scanning paperwork to protecting sensitive information and keeping office equipment running smoothly.
A key consideration is simplicity. Smaller organisations may not have dedicated IT personnel available to configure or troubleshoot office equipment, making straightforward installation and management particularly important.
The new portfolio addresses these needs through several features:
Easy setup and everyday management
Intuitive interfaces and simplified installation help reduce the complexity of getting devices up and running. Support for the Xerox® Easy Assist App and Xerox® Print and Scan Experience App also allows users to install, manage, print and scan more conveniently.
Reliable performance for different workloads
The devices are designed to deliver consistent printing and scanning performance across a range of small-workgroup requirements, including environments with more demanding everyday workloads.
Built-in security for connected offices
With printers increasingly connected to business networks, security is an important consideration. The portfolio includes built-in features to help protect devices, documents and network access, alongside integrated post-quantum cryptography support intended to provide future-ready protection against evolving cybersecurity threats.
Compact designs that save office space
Space-efficient form factors make the devices suitable for smaller offices, shared workspaces and other environments where a full-sized printing setup may not be practical.
Greater emphasis on sustainability
The portfolio also incorporates energy-efficient operation and more than 50% post-consumer recycled plastic content, reflecting Xerox's commitment to responsible innovation and more sustainable product design.
Meet the Four New Xerox A4 Colour Devices
Four models make up the newly introduced portfolio in Malaysia, covering both standalone colour printing and multifunction requirements.
The lineup includes:
- Xerox C240 Colour Printer, a dedicated A4 colour printer for everyday business printing needs.
- Xerox C245 Colour Multifunction Printer, combining colour printing with multifunction capabilities for office document workflows.
- Xerox C303a Colour Multifunction Printer, offering another option for businesses requiring integrated print and scan functionality.
- Xerox C305ae Colour Multifunction Printer, expanding the range of multifunction devices available to small workgroups.
The broader approach is to give businesses options that suit their operational requirements without introducing unnecessary complexity, whether they need a straightforward colour printer or a multifunction device capable of handling several document-related tasks.
A Broader Workplace Technology Offering for Malaysian Businesses
While the new A4 range is the immediate focus, Xerox's return to Malaysia also signals a wider effort to strengthen its local business and partner ecosystem.
By combining Xerox's global technology portfolio with Lexmark's established channel network, the company is positioning itself to serve businesses with a wider selection of printing, infrastructure and digital service solutions.
For local organisations, particularly those adapting to hybrid work arrangements or upgrading their existing office systems, the expanded portfolio provides additional choices supported by an established distribution network.
The integration also creates opportunities for authorised channel partners to offer a broader range of workplace solutions as customer requirements continue to evolve.
Availability in Malaysia
The new Xerox C240, C245, C303a and C305ae models are available in Malaysia through Xerox and its authorised channel partners.
Customers can also explore the existing Xerox and Lexmark A3 and A4 portfolios through the same authorised network.
With the introduction of these four devices and a strengthened local distribution ecosystem, Xerox is beginning a new chapter in Malaysia, focusing on the practical technology needs of businesses that want their workplaces to be more efficient, secure and connected.
