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Cloud 9 CrispyKrunch Is the Snack We’ve Been Waiting For

Level Up Your Snack Game with Cloud 9 CrispyKrunch If you're the type to scroll GrabFood for dessert or sneak in a treat between Zooms, this one’s for you. The all-new Cloud 9 CrispyKrunch is here and it’s not your average chocolate bar. With bold textures, rich flavours, and that hit of crunch we didn’t know we needed, it’s officially our new snack era. Launched this June across Malaysia, Cloud 9 CrispyKrunch was made for Gen Z snackers who want more in every bite more texture, more vibe, more flavour. What’s Inside This Epic Treat? Available in two crowd-pleasing flavours Pretzel CrispyKrunch and Hazelnut CrispyKrunch  each bar is a layered sensation of: ✨ Chocolate mousse core ✨ Crispy cookie crumbs ✨ Crunchy pretzel or roasted hazelnuts ✨ All wrapped in smooth, velvety chocolate So whether you’re stress-snacking or celebrating, this one hits just right . Snack On-The-Go or Share the Joy Cloud 9 CrispyKrunch was made to vibe with your mood, solo treat during a stu...
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How PepsiCo Is Winning Over Gen Z in Malaysia

The Gen Z Snack Era: More Than Just Munchies Snacks are no longer just for cravings. For Malaysia's Gen Z, they’re cultural statements. Whether it’s during a gaming stream, group study session, or TikTok unboxing, snacks like Lay’s and Quaker have become part of the moment. Welcome to the rise of Gen Z snack trends  where the crunch matters, but the clout matters more. PepsiCo is one of the brands leading this charge, turning everyday munchies into community-driven, content-worthy experiences that feel tailor made for this generation. Snacks That Snap on TikTok Forget boring packaging. Lay’s Double Crunch launched with bold colours and dynamic ridges that pop on screens and in Stories. Highlights: Lay’s UEFA Jumbo Pack featuring Lionel Messi TikTok Shop livestream drove 70% of the product’s GMV Products designed to be exclusive, collectible, and shareable This isn’t just product placement, it’s product presence . From Scroll to Cart: Livestream Commerce Wins PepsiCo’s digital-first...
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