When global companies decide where to make their next strategic investment, the conversation often starts with familiar considerations: the largest market, the lowest-cost location or the most established technology hub. But the criteria are changing. Artificial intelligence, digital transformation and growing geopolitical uncertainty are reshaping what businesses need from the places in which they invest. Increasingly, the question is not simply where operations can be located, but where companies can build the capabilities they will need to compete tomorrow. For Malaysia, that shift raises an important question. Why are more global companies looking at the country not merely as a market, but as a location for strategic regional and global operations? By Reto Sahli, Chief Digital and Information Officer, HAVI Global The Rules of Investment Have Changed For much of the past two decades, cost optimisation played a major role in investment decisions. Businesses pursued scale,...
