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SHOPLAH AIMS TO DRIVE TOURISM SPEND THROUGH AIRPORT RETAIL FOR VM 2026

Francisca Luhong, Vanessa Tevi Kumares, Serena Lee, and Gil showcase the exclusive duty-free ShopLAH bags, featuring vibrant designs by talented Malaysian artists - Hsieying, Kideika, Daisy Dalia, and Afi. As Visit Malaysia 2026 (VM2026) gains momentum, ShopLAH is strengthening airport retail as a key driver of visitor experience and tourism spending across Malaysia Airports’ international network.   Positioned as an always-on airport retail experience campaign, ShopLAH integrates shopping, dining and cultural storytelling into the passenger journey, reinforcing airports as active contributors to Malaysia’s tourism economy. The campaign supports national tourism objectives by encouraging higher passenger spend while showcasing Malaysian brands and identity at key gateways.   (L-R) Hani Ezra Hussin, Senior General Manager of Commercial Services, YB Dato’ Seri Tiong King Sing, Minister of Tourism, Arts and Culture, and Dato’ Mohd Izani Ghani, Managing Director of Malaysia Airp...