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NESCAFÉ embraces Gen Z’s Cold Coffee Culture

NESCAFÉ Espresso Concentrate set to capture emerging consumer trends (Fifth from the left) Raef Labaki, Chief Marketing Officer of Nestlé Malaysia; Juan Aranols, Chief Executive Officer of Nestlé Malaysia, Singapore and Brunei; and Norkhayati Mohamed Hashini, Business Executive Officer of Coffee, Nestlé Malaysia, pose alongside “Gen Z’s Coffee Personas” models representing four unique coffee personalities, celebrating the versatility of NESCAFÉ Espresso Concentrate. Cold coffee is no longer just a cafe trend, it’s becoming part of how young Malaysians live, create and express themselves every day. Tapping into this shift, NESCAFÉ introduces NESCAFÉ Espresso Concentrate, a premium liquid coffee innovation designed to bring cafe-style cold coffee into everyday moments, effortlessly. As more consumers, especially Gen Zs, embrace iced and cold coffee, the way coffee is enjoyed is evolving. Today, it’s not just about the drink - it’s about the experience, the vibe and the freedom to p...
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Siti Aminah Jalal

More Malaysian Favourite Plant-Based Offerings with Expanded Nestlé Dairy Free Drinks Range

NESCAFÉ Dairy Free Almond Latte is now available in UHT 1L packs. Nestlé continues to excite Malaysians by growing its Dairy Free Drinks range which now includes NESCAFÉ Dairy Free Almond Latte in UHT 1L packs for ease of consumption at home. Introduced last year, the Nestlé Dairy Free Drinks range saw two of Nestlé’s iconic beverage brands, MILO and NESCAFÉ being given the dairy free twist, much to the delight of its consumers. Made with plant-based ingredients, Nestlé Dairy Free Drinks do not contain ingredients sourced from animals. The milk is replaced with plant-based proteins such as almond, oat, soy and pea. They are suitable for all, including those with lactose intolerance. Nestlé Dairy Free Drinks are low fat as well as they are cholesterol free. They are also Healthier Choice products, which means they are lower in sugar and fat compared to others within the same product category without the Healthier Choice Logo. Consumer’s views of plant-based diet have evolved from what ...
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