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Taobao Tmall World (Taobao) has announced a major upgrade to its cross-border shopping experience, introducing a new DISCOVER channel, AI-powered shopping tools, curated Chinese brands and enhanced international delivery services to help shoppers find distinctive products more easily. The upgrade reflects a shift in consumer shopping preferences, with international buyers increasingly looking beyond low prices to prioritise product quality, originality and personal style. With more than 3 billion products available for cross-border purchase , Taobao is combining artificial intelligence (AI) with human expertise to identify quality products and distinctive Chinese brands, while improving how shoppers discover, purchase and receive items from overseas. The announcement also coincides with Taobao's Double 11 shopping campaign, featuring Chinese actor Zhang Linghe and six refreshed shopping experiences under the platform's "Everything and Anything" brand promise....

If you're a fan of Chinese actor Zhang Linghe , there's another reason to open the Taobao app this October. The popular star has teamed up with Taobao for its Double 11 (11.11) 2026 campaign , bringing fans exclusive digital rewards, limited-edition merchandise, a daily treasure hunt and even a special event in Kuala Lumpur. Announced on 14 October 2026 , the collaboration between Taobao Tmall World and Zhang Linghe also introduces six refreshed shopping experiences designed to make discovering products more enjoyable for cross-border shoppers in Malaysia and other markets. The campaign includes a new global brand film featuring Zhang Linghe, a specially themed Taobao app interface, interactive activities and an upcoming livestream where fans will have an opportunity to connect with the actor. And for Malaysian fans, there's something else to look forward to. A Zhang Linghe-themed Taobao event is scheduled to take place in Kuala Lumpur on 24 October 2026. ...