The Gen Z Snack Era: More Than Just Munchies Snacks are no longer just for cravings. For Malaysia's Gen Z, they’re cultural statements. Whether it’s during a gaming stream, group study session, or TikTok unboxing, snacks like Lay’s and Quaker have become part of the moment. Welcome to the rise of Gen Z snack trends where the crunch matters, but the clout matters more. PepsiCo is one of the brands leading this charge, turning everyday munchies into community-driven, content-worthy experiences that feel tailor made for this generation. Snacks That Snap on TikTok Forget boring packaging. Lay’s Double Crunch launched with bold colours and dynamic ridges that pop on screens and in Stories. Highlights: Lay’s UEFA Jumbo Pack featuring Lionel Messi TikTok Shop livestream drove 70% of the product’s GMV Products designed to be exclusive, collectible, and shareable This isn’t just product placement, it’s product presence . From Scroll to Cart: Livestream Commerce Wins PepsiCo’s digital-first...
