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As part of AmBank Group’s transformation agenda, the Group is focused on enhancing its digital capabilities through strategic partnerships.
Leveraging on the increase in e-wallet penetration in the market place, AmBank collaborates with WeChat Pay in 2018 to offer cross-border merchant acquiring services. Today, that partnership has extended to include its local wallet, WeChat Pay MY.
“AmBank is pleased to be one of the only two local banks in Malaysia to be collaborated on both cross-border and local wallets,” said Dato’ Sulaiman, Group Chief Executive Officer of AmBank Group.
“Since the launch of our WeChat Pay for cross border transactions, we have seen encouraging numbers in terms of transaction volume, resulting from the convenience experienced by users on this payment platform,” added Sulaiman.
The bank has launched several gamification campaigns via its WeChat official account since last year and has gathered a substantial number of followers in the span of a year.
The AmBank WeChat official account serves to provide valued customers with added convenience and ease in connecting and conversing with the bank. Apart from showcasing AmBank’s latest promotions, events and announcements, this touch-point leverages on gamification and campaigns to reach out to WeChat’s large base of digital users.
Other features, which are made available on the AmBank WeChat official account include branch locators, application for credit cards, loans, private retirement schemes and unit trusts as well as quick reference to the latest foreign exchange rates offered by the bank.
“Follow us on WeChat and link your Debit Card to the WeChat Pay MY to start enjoying the convenience of mobile payment,” added Sulaiman.
“Moving forward, we are looking at extending the wallet capability of WeChat to our SME base, revolutionising the way SME businesses can capitalise and leverage on e-wallet. Moreover, it also allows AmBank to lead the way in the digital-wallet ecosystem particularly for SMEs,” concluded Sulaiman.
