When you think about the most important features of a smartphone, what comes to mind? Is it a long battery life? A professional-grade camera? Security? Or even the simple existence of Google Maps, Drive, and YouTube? For most of us, it’s all of the above.

With the aspiration to give consumers a complete smartphone experience, from entrepreneur, gaming, entertainment to photography, Samsung Malaysia has initiated the second iteration of its #iChanged campaign. The campaign, through a series of videos, brings to light the many predicaments that consumers go through. However, these challenges are easily overcome through the power of innovative tools available in the Samsung Galaxy Note10 and Samsung Galaxy S10.

“During the process of designing our products, Samsung consistently keeps its consumers in mind so that the best 360-experience is ensured – be it in the form of an all-day battery, S Pen, award-winning camera, expandable storage, or defense-grade security platform. Moreover, Samsung’s products are endorsed by Google as well; and this partnership is something we value greatly and would use to provide better experiences for our users moving forward. The time to switch is now, and we hope that consumers will take the leap to own the next level of innovation,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

For those who are concerned about the hassle of switching smartphones, fret not as one of the great things of switching to a Samsung product is its Smart Switch app. This application gives users the complete liberty to transfer files, photos, videos, music, contacts, and apps over seamlessly from their old smartphone onto a new Samsung device; and is supported on both iOS and Android devices.

The #iChanged campaign documents 10 important and common situations that many of us often find ourselves in. Nonetheless, with tools such as Samsung’s Advanced Super-Steady video recording, DeX, Samsung Knox, Video Editor, All-Day Battery, S-Pen Screenwrite, and Google Drive, Maps, Play Store, and YouTube; these issues are efficiently resolved.