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Samsung Lights Up the Dark in Cities Around the World in the Lead Up to 2022 Unpacked

With Galaxy Unpacked 2022 just days away, Samsung Electronics is teasing the power of its advanced low-light smartphone photography capabilities with an eye-popping 3D billboard campaign. The star of the campaign is an animal known for its powerful night vision and vivid coloring: the tiger.

Samsung’s “Tiger in the City” campaign is displayed at Pavilion Elite, Kuala Lumpur

Starting on February 4, Samsung’s “Tiger in the City” campaign will bring a giant 3D tiger roaring to life on digital 3D displays in five of the world’s most vibrant cities – New York, London, Dubai, Kuala Lumpur and Seoul. The disruptive 3D tiger will burst through digital barriers to showcase how Samsung’s next smartphone lineup is set to help users own the night with new advancements to its low-light smartphone photography technology.

Samsung’s “Tiger in the City” campaign is displayed at Coex, Seoul

By channeling the image of the tiger, Samsung is also embracing its own innovative past following over a decade of refusing to play it safe and driving the mobile innovations that shape our world. With its new larger-than-life campaign, Samsung is inviting you to see and feel this vision up close at street level ahead of the Galaxy Unpacked 2022 event on February 9.

Samsung’s “Tiger in the City” campaign is displayed at The Beach, Dubai

Samsung’s “Tiger in the City” campaign is displayed in Piccadilly Circus, London

Samsung’s “Tiger in the City” campaign is displayed in Times Square, New York

Take a look at the video below for a glimpse of what’s to come – and get ready to break the rules again this February.



If you are planning to head over to Bukit Bintang during this festive period, make sure to catch our Tiger in the City display at Pavilion, Kuala Lumpur as it will only be up till tomorrow! Also, don’t forget to register yourself ahead to reserve your next Galaxy S smartphone with an additional RM200 rebate to use after![1] This special voucher is only available for grabs till 9th February!

Here are two simple steps for you to reserve the next Galaxy S:

Take this step and receive first-hand updates on Samsung’s newest innovations and be part of our reason in creating cutting-edge innovations. Check out the Galaxy Unpacked live on www.samsung.com/my, Samsung Malaysia YouTube, Samsung Malaysia Facebook and https://news.samsung.com/my/ at 11PM (Malaysia Time), 9th February 2022 for an in-depth look at the devices that will shape the future of mobile.

[1] The redemption of RM200 e-voucher is only available to pre-orders of the next Galaxy by registered customers. Limited to one redemption per customer. Terms and conditions apply.
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