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Pepsi And Lay’s Collaborate To Create Surge Of Excitement Around UEFA Champions League (UCL) 2022

‘Pepsi x Lay's The Perfect Match’ campaign aims to elevate the football experience with UCL themed offerings through selected retailers and e-commerce platforms



With everyone highly anticipating the UEFA Champions League (UCL) finals, Pepsi is joining hands with Lay’s to launch “The Perfect Match” campaign, creating excitement with the official UCL merchandise giveaways along with the perfect snacks and drinks combo. The campaign will give consumers the best experience when watching their favourite teams battle it out on the field.

“Pepsi is the entertainment beat of football. We champion talent both on and off the pitch, always looking to bring unique, exciting campaigns that the world loves to see and be part of. This year, we’re recognizing the beautiful game as it is today – from the iconic to the up and coming – celebrating how everyone is building the game together,” said Jennifer Lee, Beverage Marketing Lead of PepsiCo.

For the campaign, Pepsi is bringing the face of all-time GOAT and seven-time Ballon d’Or winner, Lionel Messi onto the Pepsi 4-can box packaging. The pack comes in two variations of Pepsi Regular 320ml and Pepsi Black 320ml – the perfect accompaniment for one to enjoy together with crispy Lay’s potato chips while watching the match, from the comfort of their own homes.

“The football viewing experience goes beyond just the match whereby it is often accompanied with snacks and drinks. Building upon Pepsi and Lay’s continued partnership with UCL, this collaboration brings both brands together to provide consumers with the perfect match of snacks and drinks, an exciting combo which can add fun and enjoyment during this much anticipated football occasion,” added Jennifer Lee.

“UCL is by far the football championship both football enthusiasts and occasional football spectators alike, look forward to. With this campaign, we want to go beyond the shelves and build experiences for our consumers that are relevant and engaging. It gives us great honour to convert a global event into an experience that consumers can bring home,” said Yee Pek Kuan, Vice President of Marketing of Etika Sdn Bhd.

Along with the purchase of participating Pepsi and Lay’s products, consumers will stand a chance to win attractive UCL merchandise such as official UCL footballs, gym sacks, caps and water bottles, to name a few, from participating retailers. Terms and conditions apply.

  • Lotus’s
    • Purchase any participating Pepsi OR Lay’s product worth RM40 in a single receipt and stand a chance to do 1 lucky DIP and win official UCL merchandise like an official UCL football, gym sack, cap and water bottle. Consumers can also look forward to exciting on ground games at specific outlets, every Saturday and Sunday from 10am-10pm, from 28 March to 15 May. Terms and conditions apply.
  • 7-Eleven
    • Stand a chance to win an official UCL Football or KFC voucher with every purchase of any participating Pepsi AND Lay’s product worth RM10 in a single receipt. Terms and conditions apply.
  • myNEWS.com
    • Purchase any participating Pepsi AND Lay’s product worth RM8 in a single receipt to qualify as 1 entry; 3 entries are required to redeem a UCL gym sack. While stocks last. Terms and conditions apply.
  • Shell
    • Purchase any participating Pepsi OR Lay’s product worth RM6 and above in a single receipt to qualify as 1 entry; 5 entries are required to redeem a UCL cap. While stocks last. Terms and conditions apply.
  • PETRONAS Kedai Mesra
    • Purchase any participating Pepsi OR Lay’s product worth RM6 and above in a single receipt to stand a chance to win a UCL gym sack or water bottle. Terms and conditions apply.
  • Family Mart
    • Purchase any 2 participating Pepsi products in a single receipt to qualify as 1 entry; 5 entries are required to redeem a UCL water bottle. While stocks last. Term and conditions apply.
  • BHPetrol
    • Purchase any 2 participating Pepsi products in a single receipt to get 1 entry to stand a chance to win BHP RM50 petrol vouchers and a UCL gym sack. Terms and conditions apply.
  • Petron
    • Purchase any 2 participating Pepsi products in a single receipt to get 1 entry to stand a chance to win a UCL gym sack. Terms and conditions apply.

“On behalf of PepsiCo, we’d like to thank our consumers for always pushing us to come up with exciting campaigns and innovations. We are who we are today because of our consumers and we hope they will continue to be by our side for the many years to come,” added Pek Kuan.
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