Honda Malaysia Appoints New Managing Director And Chief Executive Officer, Mr. Hironobu Yoshimura
Brandon Chua
- Mr. Hironobu Yoshimura comes with 34 years of experience with Honda and has held various roles in Japan, Thailand and Pakistan
- The new Managing Director and Chief Executive Officer took office on 1st April 2022
Honda Malaysia Sdn. Bhd. (or the Company) today announced the appointment of a new Managing Director and Chief Executive Officer, Mr. Hironobu Yoshimura, who succeeded Ms. Madoka Chujo.
Mr. Hironobu Yoshimura assumed office in Malaysia on 1st April 2022. Mr. Yoshimura comes with an extensive experience at Honda, totalling 34 years and has built his expertise in the areas of Corporate Planning, Business Planning, Marketing and After-Sales Services. Having held key roles in various countries including Japan, Thailand and Pakistan, his latest role before coming to Malaysia was as President and Chief Executive Officer of Honda Atlas Cars (Pakistan) Limited.

Mr. Yoshimura added, “I am also pleased to share that based on our internal data, three Honda models have ranked No.1 in their respective segments for Quarter 1 of 2022. The models are City, All-New City Hatchback and All-New Civic.”
Mr. Yoshimura’s predecessor Ms. Chujo, joined Honda Malaysia in April 2021. During her short but remarkable tenure as Managing Director and Chief Executive Officer of Honda Malaysia,
Ms. Chujo attained notable achievements in the Company’s milestone. Under Ms. Chujo’s leadership, Honda Malaysia continued to maintain its No. 1 position in the Non-National Passenger Vehicle Segment for the eighth consecutive years since 2014. She also successfully launched two exciting new models - the All-New City Hatchback in December 2021 and All-New Civic in January 2022.
Ms. Chujo is headed back to Japan to assume a new role at Honda Motor Co., Ltd. in the Automobile Operations Sales Supervisory Unit, Sales Division.