Paradigm Mall JB Recognised and Awarded As The First-Ever Premier Festive Mall In Johor

Paradigm Mall JB is all geared up to welcome back international visitors for a fun getaway experience

Successful signing ceremony between Paradigm Mall JB and Johor Tourism Interchange (JTI). From left Tuan Haji Suhairi bin Haji Hashim, Director of Tourism Johor, Selena Chua, CEO of  WCT Malls, YB Datuk Seri Dr. Santhara J.P Deputy Minister of Tourism, Arts and Culture, Mohd Fairuz Iskandar Bin Abdul Aziz, CEO, Johor Tourism Interchange, Solehuddin Ahmad, Director of Tourism Malaysia (Southern Region) and Adam Ismail Bin Ibrahim Special Officer for YB Exco.

Paradigm Mall Johor Bahru (“Paradigm Mall JB”), one of the shopping malls under WCT Malls Management Sdn Bhd (“WCT Malls”) was recognised as the first-ever Premier Festive Mall, an achievement that coincides with Paradigm Mall JB’s 5th anniversary. The recognition is an acknowledgement by the Johor state government for its efforts in driving tourists to the mall and being one of the favourite travel destinations that integrates cultural heritage and modern retail.

The recognition was made during the Memorandum of Understanding (MoU) signing ceremony between Paradigm Mall JB and the Johor Tourism Interchange (JTI) which signified JTI as the malls’ Digital Marketing Partner and reaffirms the commitment to promoting the tourism-retail industry, especially on the latest activities, and unique attractions in Johor.

The MoU was inked by JTI representative, Mohd Fairuz Iskandar Abd Aziz, and Paradigm Mall JB representative, Selena Chua during the Bangsa Johor Festival at Paradigm Mall Convention Hall and was officiated and witnessed by YB Datuk Seri Dr Santhara J.P, the Deputy Minister of Tourism, Arts and Culture Malaysia.

As a commercial and social sanctuary place, Paradigm Mall JB capitalised on the opportunity to showcase Johor’s unique culture and attractions in a bid to allure locals, Singaporean and international tourists to visit Johor where they can have the best shopping experience while they immerse in an array of offers, exhibitions, performances and activities.

PARADIGM MALL JB AS THE PREFERRED TOURIST DESTINATION
Paradigm Mall JB has touched the soul of Johoreans and its neighbouring domestic and international communities for memorable experiences at the mall since its establishment with record-breaking value-added elements such as the festive decorations namely with the ‘Malaysia’s Biggest Upside-Down Christmas Tree’, ‘The Largest Indoor Pineapple Farm’ that featured Pekan Nanas in Johor, and ‘The Biggest Inflatable Cartoon Character’ themed Raya decoration that sealed the mall's name in the Malaysia Book of Record.

Selena Chua, Chief Executive Officer, WCT Malls Management said “This is indeed an extremely proud moment for us, as Paradigm Mall JB is being recognised as the Premier Festive Mall, the first and only Mall in Malaysia. We are pleased to know that Paradigm Mall JB’s efforts in supporting the Johor tourism industry has been recognised by the Government. Our team has been working relentlessly to integrate local heritage and culture in our mall decorations and activities that are created for our shoppers. Alongside the mall’s wide range of entertainment, fashion, services and F&B options, we will continue to live up to this recognition and create amazing experiences for our shoppers in a bid to become one of the must-go travel destinations in Johor.”

Mohd Fairuz Iskandar Bin Abdul Aziz, CEO, Johor Tourism Interchange presented Selena Chua, CEO of WCT Malls, with a plaque recognizing Paradigm Mall Johor Bahru as the first-ever Premier Festive Mall.

“It has been an amazing journey since Paradigm Mall JB opened its door five years ago. As one of the largest regional malls in Johor, we fulfil the shopping and entertainment needs of Johoreans and neighbouring communities, especially Singaporeans as we offer many unique lifestyle experiences such as an indoor climbing gym, ice skating rink and state-of-the-art cinema, all under one roof while offering other attractive promotions. We continue to strive to make Paradigm Mall JB a preferred shopping destination for the young and old. With this recognition, it is definitely a proud milestone to mark our 5th Anniversary”, she added.

The developer of Johor Tourism Interchange, HDA Digital Chief Executive Officer, Mohd Fairuz Iskandar Abd Aziz, added “It is important for government agencies and corporations to work together to transform Johor tourism in an effort to build resilience since we have been impacted by COVID-19. With the border reopening soon, our key priority is to welcome tourists back to Johor with exciting promotions across the hospitality, retail and tourism sectors.”

YB Datuk Seri Dr. Santhara J.P Deputy  Minister of Tourism, Arts and Culture elaborating on the Premier Festive Mall recognition. (Centre) From left Mohd Fairuz Iskandar Bin Abdul Aziz, CEO, Johor Tourism Interchange, Tuan Haji Suhairi bin Haji Hashim, Director of Tourism Johor, Selena Chua, CEO of  WCT Malls, and Lim Chee Siong, Vice President of Cloud and Artificial Intelligence  Huawei Technologies (Malaysia) Sdn Bhd.

With the reopening of the Malaysian border on April 1, Paradigm Mall JB is all geared to welcome back international visitors for a fun getaway experience. The mall also has upgraded its facilities with the nanoe X Technology air purification solution for cleaner recirculated air and the COVID-19 prevention procedure in place for visitors' comfortable experience at the premises. With major components of arts, entertainment, and attractions injected into the mall's planned activities, Paradigm Mall JB is looking forward to hosting the visitors on an unforgettable experience.

Paradigm Mall JB will explore opportunities to further collaborate with the government, organisations and other industry players through various special events, campaigns, and other exciting initiatives that could help flourish Johor’s Tourism Industry.