Touch ‘n Go eWallet and PayNet Launch ‘Mai Kita Cashless’ Campaign

Encouraging a cashless lifestyle for the rural community within the Changlun, Kedah area

(L-R) Danny Chua, Chief Commercial Officer of Touch ‘n Go eWallet; Heliziana Madzin, Head of Ecosystem Development of PayNet and Mohd Khairul Nizam Bin Abd Latif, Chief Assistant District Officer of Kubang Pasu District Office, Kedah at the launch of ‘Mai Kita Cashless’ campaign at Pasar Tani Kekal in Changlun, Kedah which will enable merchants and consumers within the vicinity to enter the digital age with the use of cashless payment.

Touch ‘n Go (“TNG”) Group via Touch ‘n Go eWallet, together with Payment Network Malaysia Sdn Bhd (“PayNet”) today launched the ‘Mai Kita Cashless’ campaign at Pasar Tani Kekal in Changlun, Kedah which will enable merchants and consumers within the vicinity to enter the digital age with the use of cashless payment. The launch was officiated by Mohd Khairul Nizam Bin Abd Latif, Chief Assistant District Officer of Kubang Pasu District Office, Kedah; Danny Chua, Chief Commercial Officer of Touch ‘n Go eWallet; and Heliziana Madzin, Head of Ecosystem Development of PayNet.

Changlun is located approximately 42 kilometers from Alor Setar in the Kubang Pasu district of Kedah. The campaign focuses on the communities in three villages within the area of Changlun, namely Kampung Baru Changloon, Kampung Paya Nongmi, and Kampung Tradisi Lembah Keriang.

Mohd Khairul Nizam Bin Abd Latif, Chief Assistant District Officer of Kubang Pasu District Office officiating the event by scanning the DuitNow QR code via Touch ‘n Go eWallet 

“The campaign is aimed at encouraging urban cashless practice with the advancement of technology to the rural areas. We started this initiative with PayNet as we want to provide the opportunity and platform to the rural communities in Malaysia, starting with Changlun in the Northern territory, to use and benefit from Touch ‘n Go eWallet and DuitNow QR,” said Alan Ni, Chief Executive Officer, TNG Digital Sdn Bhd.

The ‘Mai Kita Cashless’ campaign is launched to encourage and support the government’s continuous efforts in promoting cashless payments, as well as to swiftly achieve the mission of converting rural communities into a cashless society. ’Mai Kita Cashless’ aims to educate and enhance the community’s understanding of cashless transactions as a mode of payment.

“This collaboration with PayNet allows us to extend a seamless, fast, convenient, and safe platform with DuitNow QR for merchants and consumers in Changlun, Kedah. We believe this partnership will help to fortify all merchants, as well as consumers in improving the economy in this area,” Alan added.

There are over 300 merchants at Pasar Tani Kekal and the surrounding areas. They are encouraged to change their business operations strategy with Touch ‘n Go eWallet and DuitNow QR as the primary mode of payment so they can trade in a more convenient manner.

“Businesses and consumers in urban areas have been enjoying the benefits of cashless payments for some time. We are now delighted to partner with TNG Digital to bring those same benefits of speed and convenience to Changlun as part of our ‘Project Cashless Kampung’, an initiative aimed at growing digital payments in non-urban communities. Since DuitNow QR is the common QR code for the country, consumers can use it to make cashless payments across Changlun regardless of the bank or eWallet they want to use. We hope this initiative will spur economic growth in the area by making commerce more seamless and reducing the cost and hassle of managing cash,” said Farhan Ahmad, Group CEO, PayNet.

Danny Chua, Chief Commercial Officer of Touch ‘n Go eWallet and Wilson Soon, Chief Financial Officer of Touch ‘n Go eWallet interacting with one of the merchants at Pasar Tani Kekal Changlun, Kedah

From now till 31 August 2022, consumers can use Touch ’n Go eWallet for purchases at Pasar Tani Kekal Changlun and the areas around Changlun by scanning the DuitNow QR code and they will enjoy a RM5 cashback for every transaction, with a minimum transaction sum of RM10. Merchants who sign up within this period of time, will get a RM20 reward upon completion of 10 transactions.

Currently, Touch ‘n Go eWallet is accepted at over 670,000 online and offline retail points and at 1.2 million DuitNow QR points of sale nationwide. Additionally, Touch ‘n Go eWallet is also accepted internationally in Singapore and in Japan through the Alipay+ merchant network.

The ‘Mai Kita Cashless’ campaign will run till 31 December 2022 with upcoming activities and events.