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As the auspicious Year of the Dragon draws near, LISTERINE® is embracing the Lunar New Year with an extraordinary celebration. The brand unveils its exclusive Chinese New Year Commemorative Press Kit, featuring LISTERINE® red packets and a press box adorned with a vibrant dragon motif, complemented by the signature purple hue of LISTERINE® mouthwash.
A Prosperous Start to the New Year
Inside this kit, an array of festive items awaits, including an exquisitely crafted Chinese New Year pouch, 250ml bottles of LISTERINE® Total Care and Total Care Mild Taste (Zero Alcohol), as well as the innovative LISTERINE® Pocketmist so you can maintain fresh breath while home-visiting during the festivities. The kit also includes a 30 seconds hourglass and a swishing cup, symbolizing a refreshing start to the Lunar New Year by swishing with LISTERINE® to complete the clean.
5x More Plaque Reduction[1] with LISTERINE® Total Care
A healthy body starts with a healthy mouth. While brushing and flossing are crucial for plaque removal, plaque buildup quickly recurs, leading to issues like cavities, gum problems, and bad breath if not addressed properly. Clinical studies affirm that swishing with LISTERINE® mouthwash twice daily for 30 seconds reduces plaque by five times compared to brushing and flossing alone[1], underlining its pivotal role in completing an effective oral health regimen.
LISTERINE® Total Care is the most advanced and complete mouthwash in the LISTERINE® range. It is clinically proven to clean and protect with 10-in-1 benefits for total oral health. Experience a range of key benefits, including 99.9% germ-kill power[2], up to 24-hour germ protection[3], support for gum health, cavity prevention, and overall mouth cleanliness.
LISTERINE®’s Sustainability Efforts
Committed to a sustainable future, LISTERINE® introduces Total Care and Total Care Mild Taste (Zero Alcohol) bottles made with 30% recycled plastic[4], designed for 100% recyclability[5]. These formulas[6] prioritize gentle impact on waterways[5] and boast a 98% biodegradability rate.
LISTERINE® Total Care and Total Care Mild Taste (Zero Alcohol) are now available at all leading pharmacies and online retailers.
[1] LISTERINE® Total Care offers 5x more plaque reduction vs brushing and flossing alone. (*Sustained plaque reduction above gumline after a dental cleaning. This rinse is not intended to replace brushing or flossing.)
[2] Germs that cause bad breath, plaque and gum problems.
[3] With twice daily use.
[4] Excluding 100ml and opaque bottles.
[5] The clear PET bottle material is made of widely recyclable resin but the actual collecting and recycling rate after use cannot be controlled as it varies by location and local recycling platform/system.
[6] Not applicable for Healthy White variant.
[7] Euromonitor International Limited; Beauty and Personal Care 2023 edition, per Mouthwashes/ Dental Rinses category definition, retail value RSP, 2024 data.
[8] Up to 24 hours, with twice daily use.
