Tune Protect Wraps Up 2025 with 2,525 Volunteer Hours Powering Environmental, Food and Financial Literacy Initiatives Across Malaysia

More than 90% of employees contributed to mangrove restoration, urban farming, greener living and financial education programmes nationwide

Tune Protect Group Berhad (“Tune Protect” or “the Group”) concluded 2025 with a significant social impact milestone, delivering 2,525 volunteer hours through a series of Corporate Good initiatives focusing on environmental sustainability, food security and financial literacy across Malaysia. Guided by its sustainability vision, In Tune for a Better Tomorrow, the Group mobilised more than 400 employees, representing over 90% of its total workforce, to deliver hands-on programmes that benefited communities nationwide.

Throughout the year, Tune Protect focused on initiatives addressing on climate resilience, food security, financial literacy and community wellbeing. By fostering strategic synergies between employees, media partners, local authorities and communities, the Group delivered tangible outcomes while nurturing a strong culture of care and sustainability. Between 2025 and 2027, the company aims to deliver 6,000 volunteer hours focused on environmental conservation, community empowerment and support for youth and future generations. This initiative reflects Tune Protect’s commitment to leaving a meaningful legacy that extends far beyond its business operations.

“2025 marked an important milestone in our Corporate Good journey as we progressed towards our pledge of delivering 6,000 volunteer hours between 2025 and 2027. By mobilising our people for environmental conservation and financial literacy, we are showcasing our purpose which extends beyond insurance. Through people and partnerships, we aim to deliver meaningful outcomes while strengthening our ESG commitments and creating long-term value for the communities we serve,” said Koot Chiew Ling (“Koot”), Tune Protect Chief Strategy Officer and Chair of the Sustainability Committee.

One of the key highlights of the year was Tune Protect’s collaboration with Harian Metro under the Titipan Kasih Syawal Harian Metro programme, held on 16 April 2025 at Pantai Bumi Hijau, Kampung Banting, Sabak Bernam, Selangor. The initiative brought together a total of 84 volunteers from Tune Protect and 20 volunteers from Harian Metro, alongside local leaders, authorities and residents, to address environmental challenges faced by the coastal community.

Tune Protect volunteers drove environmental restoration by planting 500 mangrove saplings for coastal resilience and decarbonisation, alongside 70 fruit trees to enhance local food security. The initiative included a beach clean-up and a 'Kotak Rezeki' distribution to 30 underprivileged families, culminating in a festive gathering. The programme delivered both immediate community support and long-term environmental benefits by strengthening coastal resilience while building a stronger sense of environmental stewardship among volunteers and residents.

 

Volunteers from Tune Protect and Harian Metro planting 500 mangrove saplings and 70 fruit trees to strengthen coastal resilience and community food sources. 

Food security and sustainable urban living were strengthened through Tune Protect’s partnership with Sunway XFarms under the Grow and Give initiative. As part of the programme, Tune Protect volunteers installed four solar-powered hydroponic units at Medan Jaya Apartments in Petaling Jaya, supporting community-led urban farming and long-term food resilience. Since May 2025, the initiative has completed eight growing cycles, producing 22.4 kilograms of fresh, pesticide-free vegetables for the Medan Jaya community, with an average yield of 2.8 kilograms per cycle.

Beyond improving access to nutritious produce, the initiative fostered hands-on learning and shared ownership of sustainable food practices among residents. With all four hydroponic units now fully deployed, the project is expected to produce up to 134 kilograms of fresh vegetables and more than 2,600 plants by May 2026, significantly enhancing food accessibility while strengthening community resilience.

The programme was carried out across four sessions in May, July, September and November 2025, mobilising 179 Tune Protect volunteers who contributed over 1,000 volunteer hours. Volunteers participated in training sessions at Sunway XFarms on sustainable agriculture and hydroponic farming methods, alongside hands-on activities such as harvesting, quality checks, packing produce, and transplanting seedlings. These efforts resulted in the distribution of 234 vegetable bags to Medan Jaya residents, together with 234 packs of Sunny Strong, a nutritionist-formulated multigrain drink produced by Sunway XFarms.

(Centre) How Kim Lian, Group CEO of Tune Protect, along with Tune Protect volunteers conducting urban farming training sessions at Sunway XFarms 

Tune Protect volunteers and Sunway XFarms during the Grow & Give hydroponic farming initiative.

Tune Protect also organised the Tune Protect Free Market: Give and Grow Programme on 21 June 2025. A total of 45 Tune Protectors distributed over 2,000 potted plants, including both edible and decorative varieties, encouraging visitors to adopt greener living habits. The initiative attracted steady participation from the community, reflecting strong public interest in environmental responsibility. Through the Give and Grow Programme, Tune Protect promotes sustainable lifestyles and environmental awareness while reinforcing its commitment to creating positive, long-term community impact.

Tune Protect volunteers during the Tune Protect Free Market: Give and Grow Programme

Visitors engaging with volunteers while selecting plants at the Give and Grow Programme. 

Tune Protect continued its efforts for future generations through the Program Celik Kewangan Harian Metro Bersama Tune Protect, conducted in four schools across Malaysia in October and November 2025. Participating schools included SK Kampung Baru Si Rusa (Port Dickson, Negeri Sembilan), SK Jongok Batu (Dungun, Terengganu), SK Haji Abdullah Sadun (Alor Setar, Kedah) and SK Kampung Tengah (Segamat, Johor). A total of 39 volunteers engaged directly with students at SK Kampung Baru Si Rusa, while over 60 employees from Northern, Southern, and East Coast branches supported activities at the other schools. Interactive Financial Literacy Corners were set up, featuring budgeting exercises, smart spending tips, savings guidance, and financial planning activities. Students participated in games and creative tasks, gaining practical skills that will help them make informed financial decisions in the future. Through these activities, the programme not only created an enjoyable learning environment but also encouraged students to develop essential life skills that would benefit them well into the future.

 

Tune Protect volunteers and students at the Program Celik Kewangan Harian Metro bersama Tune Protect.

Commenting on the year’s achievements, Koot said, “In 2025, our focus was on purposeful initiatives that create measurable impact for communities and future generations. By supporting environmental conservation with social initiatives like financial literacy and urban farming, we delivered programmes with lasting community benefits.  Guided by our vision, In Tune for a Better Tomorrow, we remain steadfast in our commitment to our renewed pledge of 6,000 volunteer hours by 2027.”