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Chelsea legend Jimmy Floyd Hasselbaink is heading back to Kuala Lumpur as The Famous CFC returns for its fifth edition, bringing Chelsea fans closer to the club through meet-and-greet sessions, fan activities and a live Premier League watch party.
The Ascott Limited (Ascott), the Official Hotels Partner of Chelsea Football Club, is bringing The Famous CFC to Kuala Lumpur on 30 and 31 October 2026. The international fan engagement event will take place across Ascott Kuala Lumpur and Ascott Star KLCC Kuala Lumpur.
Among the highlights is a watch party featuring a live screening of the Premier League clash between Chelsea and Manchester United, beamed live from Stamford Bridge. Fans will also have the opportunity to meet former Chelsea striker Jimmy Floyd Hasselbaink during the two-day event.
The Ascott Limited (Ascott), the Official Hotels Partner of Chelsea Football Club, is bringing The Famous CFC to Kuala Lumpur on 30 and 31 October 2026. The international fan engagement event will take place across Ascott Kuala Lumpur and Ascott Star KLCC Kuala Lumpur.
Among the highlights is a watch party featuring a live screening of the Premier League clash between Chelsea and Manchester United, beamed live from Stamford Bridge. Fans will also have the opportunity to meet former Chelsea striker Jimmy Floyd Hasselbaink during the two-day event.
A Return to Kuala Lumpur for Jimmy Floyd Hasselbaink
Malaysia holds special memories for Hasselbaink. The former Chelsea No. 9 was part of the team that won the FA Premier League Asia Cup in Kuala Lumpur in 2003.
During his time at Chelsea, Hasselbaink scored 87 goals in 177 appearances, establishing himself as one of the club's most prolific and popular centre-forwards. He also won the Premier League Golden Boot with Chelsea during the 2000-01 season after scoring 23 league goals to finish as the division's top scorer. It was one of two Golden Boots he claimed during his career.
“I really enjoyed visiting Kuala Lumpur previously, having been there when Chelsea visited for the FA Premier League Asia Cup just over two decades ago. Reliving those memories will be special, but what excites me most is meeting our fans in Kuala Lumpur, a city where the passion of the Blues always comes alive. I experienced Ascott’s hospitality in Hanoi earlier this year, and I have no doubt they will deliver something special once again, for me and every one of our fans,” said Jimmy Floyd Hasselbaink.
The Famous CFC Makes Kuala Lumpur Its Next Stop
Now in the third season of the partnership between Chelsea and Ascott, The Famous CFC has travelled to several major cities across Southeast Asia. Previous editions have taken place in Singapore, Bangkok, Jakarta and Hanoi, with Kuala Lumpur becoming the latest destination.
The events are designed to bring supporters closer to Chelsea while offering Ascott Star Rewards (ASR) members experiences combining football with stays at Ascott properties.
“What has been especially inspiring is seeing how The Famous CFC has resonated not only with Chelsea supporters, but also with guests and members who may not be football fans. Whether it is meeting Chelsea legend Jimmy Floyd Hasselbaink, enjoying behind-the-scenes access, or sharing unforgettable moments with fellow fans, the energy, camaraderie and excitement created by these events have transformed stay experiences at Ascott properties into something far more personal and memorable,” said Tan Bee Leng, Chief Commercial Officer, Ascott.
“From Singapore to Bangkok, Jakarta, Hanoi, and now Kuala Lumpur, a natural next stop for this journey, anchored by Ascott's strong presence in Malaysia with more than 50 properties across the country. We are committed to bringing iconic experiences to life through Ascott Star Rewards, creating heartfelt moments and lasting memories that our members will remember long after they return home,” Tan added.
Chelsea also sees Kuala Lumpur as an opportunity to connect directly with its Malaysian supporters.
“Our partnership with Ascott gives us the opportunity to bring The Famous CFC to our supporters around the world, creating opportunities to meet, share experiences and celebrate what it means to be part of the Chelsea family. Following successful events across Southeast Asia, we’re delighted to bring The Famous CFC to Kuala Lumpur, a city with such a passionate Chelsea following. Along with Jimmy Floyd Hasselbaink, we look forward to creating more unforgettable moments with our fans and celebrating the strength of the Chelsea community,” said Alex Smith, Director of Partnerships at Chelsea Football Club.
Malaysia holds special memories for Hasselbaink. The former Chelsea No. 9 was part of the team that won the FA Premier League Asia Cup in Kuala Lumpur in 2003.
During his time at Chelsea, Hasselbaink scored 87 goals in 177 appearances, establishing himself as one of the club's most prolific and popular centre-forwards. He also won the Premier League Golden Boot with Chelsea during the 2000-01 season after scoring 23 league goals to finish as the division's top scorer. It was one of two Golden Boots he claimed during his career.
“I really enjoyed visiting Kuala Lumpur previously, having been there when Chelsea visited for the FA Premier League Asia Cup just over two decades ago. Reliving those memories will be special, but what excites me most is meeting our fans in Kuala Lumpur, a city where the passion of the Blues always comes alive. I experienced Ascott’s hospitality in Hanoi earlier this year, and I have no doubt they will deliver something special once again, for me and every one of our fans,” said Jimmy Floyd Hasselbaink.
The Famous CFC Makes Kuala Lumpur Its Next Stop
Now in the third season of the partnership between Chelsea and Ascott, The Famous CFC has travelled to several major cities across Southeast Asia. Previous editions have taken place in Singapore, Bangkok, Jakarta and Hanoi, with Kuala Lumpur becoming the latest destination.
The events are designed to bring supporters closer to Chelsea while offering Ascott Star Rewards (ASR) members experiences combining football with stays at Ascott properties.
“What has been especially inspiring is seeing how The Famous CFC has resonated not only with Chelsea supporters, but also with guests and members who may not be football fans. Whether it is meeting Chelsea legend Jimmy Floyd Hasselbaink, enjoying behind-the-scenes access, or sharing unforgettable moments with fellow fans, the energy, camaraderie and excitement created by these events have transformed stay experiences at Ascott properties into something far more personal and memorable,” said Tan Bee Leng, Chief Commercial Officer, Ascott.
“From Singapore to Bangkok, Jakarta, Hanoi, and now Kuala Lumpur, a natural next stop for this journey, anchored by Ascott's strong presence in Malaysia with more than 50 properties across the country. We are committed to bringing iconic experiences to life through Ascott Star Rewards, creating heartfelt moments and lasting memories that our members will remember long after they return home,” Tan added.
Chelsea also sees Kuala Lumpur as an opportunity to connect directly with its Malaysian supporters.
“Our partnership with Ascott gives us the opportunity to bring The Famous CFC to our supporters around the world, creating opportunities to meet, share experiences and celebrate what it means to be part of the Chelsea family. Following successful events across Southeast Asia, we’re delighted to bring The Famous CFC to Kuala Lumpur, a city with such a passionate Chelsea following. Along with Jimmy Floyd Hasselbaink, we look forward to creating more unforgettable moments with our fans and celebrating the strength of the Chelsea community,” said Alex Smith, Director of Partnerships at Chelsea Football Club.
The Famous CFC Kuala Lumpur Event Packages
Specially curated fan experience packages are available exclusively to Ascott Star Rewards (ASR) members for The Famous CFC in Kuala Lumpur.
The packages combine ASR points that can be redeemed for stays at participating properties across Malaysia with fan experiences, including direct access to Chelsea legend Jimmy Floyd Hasselbaink.
Packages are available on a limited, first-come, first-served basis.
Specially curated fan experience packages are available exclusively to Ascott Star Rewards (ASR) members for The Famous CFC in Kuala Lumpur.
The packages combine ASR points that can be redeemed for stays at participating properties across Malaysia with fan experiences, including direct access to Chelsea legend Jimmy Floyd Hasselbaink.
Packages are available on a limited, first-come, first-served basis.
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