What does it take to demonstrate a smartphone's durability? For HONOR Malaysia, the answer involves muddy rally tracks, flying stones, heavy rain and even driving a car repeatedly over the device.
The smartphone brand has collaborated with the Malaysian film TERBANG to release two commercial videos showcasing the durability of the HONOR X9e Pro, bringing together high-impact driving sequences and a story inspired by the determination of Malaysian rally legend Karamjit Singh.
Announced on 29 October 2026, the collaboration connects the film's themes of resilience, perseverance and overcoming adversity with the smartphone's durability-focused features.
In one video, the HONOR X9e Pro is mounted to the side of a sports car as it travels along muddy roads and rough terrain, recording the action while being exposed to rain, flying stones and repeated impacts.
A second video takes the challenge further by showing the smartphone being driven over multiple times in the mud before emerging functional and, according to the campaign, without scratches.
Beyond the dramatic demonstrations, HONOR is highlighting the X9e Pro's Ultra-Bounce Anti-Drop Technology 4.0, claimed drop resistance from heights of up to three metres, and IP68, IP69 and IP69K water and dust resistance ratings.
The device is available in Malaysia in two storage configurations, with advertised prices starting from RM1,799 for the 256GB variant and RM2,299 for the 512GB variant, following an instant RM100 rebate.
The smartphone brand has collaborated with the Malaysian film TERBANG to release two commercial videos showcasing the durability of the HONOR X9e Pro, bringing together high-impact driving sequences and a story inspired by the determination of Malaysian rally legend Karamjit Singh.
Announced on 29 October 2026, the collaboration connects the film's themes of resilience, perseverance and overcoming adversity with the smartphone's durability-focused features.
In one video, the HONOR X9e Pro is mounted to the side of a sports car as it travels along muddy roads and rough terrain, recording the action while being exposed to rain, flying stones and repeated impacts.
A second video takes the challenge further by showing the smartphone being driven over multiple times in the mud before emerging functional and, according to the campaign, without scratches.
Beyond the dramatic demonstrations, HONOR is highlighting the X9e Pro's Ultra-Bounce Anti-Drop Technology 4.0, claimed drop resistance from heights of up to three metres, and IP68, IP69 and IP69K water and dust resistance ratings.
The device is available in Malaysia in two storage configurations, with advertised prices starting from RM1,799 for the 256GB variant and RM2,299 for the 512GB variant, following an instant RM100 rebate.
 |
| HONOR Malaysia collaborates with the Malaysian film TERBANG on two commercial videos highlighting the HONOR X9e Pro's durability through rally-inspired challenges. |
HONOR X9e Pro Meets the Story of Malaysian Rally Legend Karamjit Singh
The collaboration draws inspiration from TERBANG, a Malaysian film based on the true story of national rally legend Karamjit Singh, whose achievements and experiences in motorsport provide the foundation for its narrative.
The film follows Ajeet, a character who returns to rally racing while confronting personal struggles and the challenges associated with pursuing success on the international stage.
His journey centres on determination, resilience and the willingness to continue pursuing his ambitions despite difficult circumstances.
HONOR uses this storyline to establish a connection between the character's personal endurance and the physical durability of the X9e Pro.
While Ajeet must navigate the demanding environment of competitive rally racing, the smartphone is presented as a device engineered to withstand challenging everyday conditions.
The partnership also forms part of HONOR's efforts to reinforce the X9e Pro's positioning as "Pilihan Utama Rakyat Malaysia", following what the company describes as strong sales performance since the smartphone's launch.
HONOR refers to the model as Malaysia's best-selling mid-range smartphone, although the supplied announcement does not include independent sales figures or a market ranking methodology to substantiate the claim.
Rather than relying exclusively on conventional product demonstrations, the campaign uses the film's narrative to showcase durability through action while connecting the device with themes of perseverance and national pride.
First Brand Film: HONOR X9e Pro Faces Mud, Rain and Flying Stones
The first commercial, shared through HONOR Malaysia's social media channels, places the X9e Pro directly into a rally-inspired driving environment.
For the demonstration, the smartphone is mounted on the side of a sports car as Ajeet navigates narrow muddy roads, uneven terrain and sharp corners at high speeds.
Throughout the sequence, the device is exposed to demanding conditions, including flying stones, repeated physical impacts and rain, while continuing to record the drive.
These scenes are interwoven with flashbacks portraying difficult moments in Ajeet's personal journey, connecting the challenges he faces on the track with the setbacks he must overcome outside racing.
As the story develops, the film highlights the importance of encouragement from those who supported him during difficult periods.
The narrative builds towards his return to competition, using the smartphone's continued operation during the driving sequence as a visual parallel to the character's determination.
By combining rally footage with emotional storytelling, the commercial presents the X9e Pro's durability as part of a wider story rather than focusing solely on the technical features of the device.
The demonstration highlights the type of demanding environment HONOR wants to associate with the smartphone, although the filmed sequence should not be interpreted as a guarantee that all devices will withstand identical impacts under every condition.
 |
| The HONOR X9e Pro's durability takes centre stage in a rally-inspired campaign linked to the Malaysian film TERBANG. |
Second Brand Film: A Car Drives Over the HONOR X9e Pro Repeatedly
While the first commercial focuses on an intense driving sequence and Ajeet's personal journey, the second video introduces a more playful approach to demonstrating the smartphone's physical durability.
The scene takes place during a training session, where Imran challenges Ajeet to put the HONOR X9e Pro through an unusual test by driving over it repeatedly.
Initially hesitant about the challenge, Ajeet eventually agrees, allowing the smartphone to be subjected to multiple runovers in the mud.
According to HONOR's campaign description, the X9e Pro emerges from the demonstration without visible scratches and remains fully functional, surprising the characters involved.
The sequence is designed to emphasise the smartphone's ability to withstand demanding physical conditions while providing a lighter contrast to the emotional storyline of the first video.
Together, the two commercials present different aspects of the device's durability, from exposure to challenging weather and rough terrain to resistance against physical impacts.
However, the demonstration takes place within a controlled commercial production. It does not establish that the smartphone is designed to withstand vehicle runovers as part of normal usage.
Consumers should also distinguish these promotional demonstrations from the manufacturer's published resistance ratings and applicable warranty conditions.
The campaign's broader message remains centred on the idea of resilience, drawing a parallel between the character's refusal to give up and HONOR's emphasis on building a durable smartphone.
 |
| HONOR's collaboration with TERBANG features two commercial videos demonstrating the X9e Pro's toughness through driving challenges and physical impact tests. |
HONOR X9e Pro Features Ultra-Bounce Anti-Drop Technology 4.0
Beyond the campaign's high-impact demonstrations, HONOR is highlighting several durability technologies incorporated into the X9e Pro.
Among its key features is Ultra-Bounce Anti-Drop Technology 4.0, which HONOR says has been engineered to withstand drops from heights of up to three metres.
The company also claims that the technology can reduce screen damage by up to 82%, although the announcement does not provide the complete testing methodology or comparison conditions behind this figure.
The smartphone has additionally received SGS 5-Star Certification for Drop Resistance in Harsh Conditions, which HONOR cites as supporting evidence of its durability-focused design.
These features are intended to provide users with additional reassurance when handling the smartphone during everyday activities, particularly in environments where accidental drops or knocks may occur.
Nevertheless, resistance to physical impacts should not be confused with complete protection against damage.
Actual outcomes may vary depending on the surface involved, the angle of impact, the condition of the device and other circumstances.
For consumers, the combination of the manufacturer's drop-resistance claims and SGS certification provides information to consider when comparing the X9e Pro with other mid-range smartphones.
IP68, IP69 and IP69K Water Resistance Ratings
In addition to drop protection, the HONOR X9e Pro carries IP68, IP69 and IP69K ratings, reflecting its stated protection against dust and water ingress under specified testing conditions.
HONOR says the smartphone incorporates a submarine-inspired multi-compartment architecture, designed to help prevent water from reaching sensitive internal components.
According to the company, the device's water resistance capabilities extend to depths of up to 10 metres under its specified testing conditions.
The different ingress protection ratings address various exposure conditions, including immersion and high-pressure water testing, depending on the relevant standard.
These features support HONOR's positioning of the X9e Pro as a smartphone intended to cope with challenging environments, including wet conditions such as those featured in the TERBANG commercials.
However, laboratory water-resistance ratings should not be interpreted as guaranteeing protection during every form of water exposure.
Water resistance can also be affected by factors such as physical damage and normal wear over time.
Consumers should refer to the manufacturer's detailed guidance before intentionally exposing the device to water, particularly as resistance ratings do not automatically mean that liquid damage is covered under standard warranty terms.
In the case of the HONOR X9e Pro, the announced purchase package includes separate liquid damage protection benefits, subject to the applicable coverage terms.
HONOR X9e Pro Malaysia Price, Storage and Colour Options
For Malaysian consumers interested in the X9e Pro, HONOR offers the smartphone in two storage variants and four colour options.
Both variants feature a claimed 24GB RAM configuration, comprising 8GB physical RAM and 16GB HONOR Turbo RAM, with the latter referring to HONOR's memory expansion technology rather than additional physical RAM.
The announced configurations and prices are as follows:
- HONOR X9e Pro 256GB: RM1,799 after an instant RM100 rebate.
- HONOR X9e Pro 512GB: RM2,299 after an instant RM100 rebate.
Customers can choose between the two storage capacities according to their requirements for applications, photographs, videos and other files.
The pricing provided in HONOR's announcement reflects the stated instant rebate. Consumers should check the applicable promotional conditions and current selling prices before purchasing.
Complimentary HONOR Watch 6i and Protection Bundle Worth RM1,326
Alongside the smartphone, HONOR is offering a complimentary gift and protection bundle with a stated value of RM1,326.
According to the company, the package includes:
- HONOR Watch 6i as a complimentary wearable device.
- 730-day front and back crack replacement coverage.
- 730-day liquid damage protection.
- One-year extended warranty.
However, the announcement does not provide the full terms of the coverage, including any exclusions, claim limits or service conditions.
Consumers should therefore review the relevant protection plan documents to understand what is covered and how claims are handled.
The promotional bundle's stated value of RM1,326 should also be understood as HONOR's announced valuation, rather than an independently assessed market value.
HONOR and TERBANG Connect Smartphone Durability With Malaysian Resilience
Through its collaboration with TERBANG, HONOR is taking a storytelling-led approach to promoting the X9e Pro's durability, using the demanding world of rally racing to demonstrate its resistance to physical challenges.
The two videos approach this theme differently, with the first focusing on a rally-inspired journey through difficult terrain and the second using an unusual vehicle runover demonstration to highlight the device's toughness.
Both draw on the film's themes of determination and perseverance, connecting the fictionalised journey of Ajeet with the story of Malaysian rally legend Karamjit Singh.
For consumers evaluating the smartphone, the more practical considerations remain its advertised drop-resistance technology, ingress protection ratings, storage options, pricing and accompanying protection benefits.
While the campaign provides a dramatic demonstration of the device's durability-focused design, actual performance should be considered alongside published specifications and testing conditions.
With prices starting from RM1,799 after the announced rebate, the HONOR X9e Pro continues to be positioned as a durability-focused option in Malaysia's mid-range smartphone market, supported by a campaign that combines local film storytelling with product demonstrations.
