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In conjunction with World Food Day 2026, Lotus’s Malaysia and Kechara Soup Kitchen are celebrating 10 years of partnership with the launch of ‘Tambah Satu, Kongsi Satu’ (Add One. Share One.), a food donation initiative that encourages Malaysians to help families in need through their everyday grocery shopping.
Running from 16 October to 16 November 2026, the campaign invites shoppers to purchase one additional essential food item during their regular shopping trip and place it in a designated Kechara Soup Kitchen donation bin at participating Lotus’s stores.
The initiative builds on a decade-long collaboration between the two organisations, which has focused on rescuing surplus food that is still safe for consumption and distributing it to underserved communities.
To date, Lotus’s Malaysia has rescued 2.421 million kilogrammes of food since 2016, benefiting more than 120,000 families while helping prevent edible food from ending up in landfills.
The campaign was introduced in conjunction with a World Food Day event held at Lotus’s Kepong, highlighting how a small addition to a shopping basket can make a meaningful difference to another household.
Running from 16 October to 16 November 2026, the campaign invites shoppers to purchase one additional essential food item during their regular shopping trip and place it in a designated Kechara Soup Kitchen donation bin at participating Lotus’s stores.
The initiative builds on a decade-long collaboration between the two organisations, which has focused on rescuing surplus food that is still safe for consumption and distributing it to underserved communities.
To date, Lotus’s Malaysia has rescued 2.421 million kilogrammes of food since 2016, benefiting more than 120,000 families while helping prevent edible food from ending up in landfills.
The campaign was introduced in conjunction with a World Food Day event held at Lotus’s Kepong, highlighting how a small addition to a shopping basket can make a meaningful difference to another household.
Representatives from Lotus’s Malaysia and Kechara Soup Kitchen with essential food items that will be distributed to communities in need through the ‘Tambah Satu, Kongsi Satu’ initiative.
How to Participate in the ‘Tambah Satu, Kongsi Satu’ Food Donation Campaign
The idea behind ‘Tambah Satu, Kongsi Satu’ is straightforward. Instead of asking customers to make a separate donation or visit a collection centre, the campaign allows them to contribute while completing their usual grocery shopping.
Shoppers simply need to purchase an additional essential dry food item and deposit it in the designated Kechara Soup Kitchen donation bin at a participating Lotus’s store.
The campaign encourages contributions of everyday food essentials that can be stored and distributed to families who need additional support.
Among the recommended items are:
The idea behind ‘Tambah Satu, Kongsi Satu’ is straightforward. Instead of asking customers to make a separate donation or visit a collection centre, the campaign allows them to contribute while completing their usual grocery shopping.
Shoppers simply need to purchase an additional essential dry food item and deposit it in the designated Kechara Soup Kitchen donation bin at a participating Lotus’s store.
The campaign encourages contributions of everyday food essentials that can be stored and distributed to families who need additional support.
Among the recommended items are:
- Rice for preparing everyday family meals.
- Noodles or pasta as convenient dry food staples.
- Canned food that can be stored for longer periods.
- Cooking oil for daily meal preparation.
- UHT milk as a shelf-stable dairy option.
All contributions must comply with the approved donation list displayed at participating stores.
The donated items will be collected through Kechara Soup Kitchen's Food Bank operations and distributed as dry food packs to families in need across urban and rural communities.
By making food donation part of an ordinary shopping routine, the initiative aims to encourage more people to contribute, regardless of how much they are able to give.
The donated items will be collected through Kechara Soup Kitchen's Food Bank operations and distributed as dry food packs to families in need across urban and rural communities.
By making food donation part of an ordinary shopping routine, the initiative aims to encourage more people to contribute, regardless of how much they are able to give.
Lotus’s Malaysia and Kechara Soup Kitchen Celebrate 10 Years of Partnership
The launch of ‘Tambah Satu, Kongsi Satu’ also marks an important milestone for Lotus’s Malaysia and Kechara Soup Kitchen, which have worked together for the past decade to reduce food waste and support vulnerable communities.
Their partnership began 10 years ago, initially involving 39 stores within the retailer's network.
Today, Kechara Soup Kitchen conducts regular surplus food collections from 19 Lotus’s stores, ensuring that suitable food which might otherwise go to waste can be redirected to people who need it.
This includes food that remains safe and suitable for consumption but may no longer be required for retail sale.
Through these collections, the organisations are addressing two challenges at the same time, reducing food waste and improving access to food among communities facing difficulties.
The new campaign takes this existing partnership further by inviting customers to become active participants in the food donation process.
Instead of relying only on surplus food collected from stores, ‘Tambah Satu, Kongsi Satu’ introduces another source of essential food supplies through contributions made directly by shoppers.
The launch of ‘Tambah Satu, Kongsi Satu’ also marks an important milestone for Lotus’s Malaysia and Kechara Soup Kitchen, which have worked together for the past decade to reduce food waste and support vulnerable communities.
Their partnership began 10 years ago, initially involving 39 stores within the retailer's network.
Today, Kechara Soup Kitchen conducts regular surplus food collections from 19 Lotus’s stores, ensuring that suitable food which might otherwise go to waste can be redirected to people who need it.
This includes food that remains safe and suitable for consumption but may no longer be required for retail sale.
Through these collections, the organisations are addressing two challenges at the same time, reducing food waste and improving access to food among communities facing difficulties.
The new campaign takes this existing partnership further by inviting customers to become active participants in the food donation process.
Instead of relying only on surplus food collected from stores, ‘Tambah Satu, Kongsi Satu’ introduces another source of essential food supplies through contributions made directly by shoppers.
Lotus’s Malaysia Highlights the Importance of Sharing Food
Azliza Baizura Azmel, Executive Director of Corporate Services at Lotus’s Malaysia, highlighted that World Food Day serves as an important reminder of how food should be valued, managed and shared.
She explained that this year's celebration is particularly meaningful as it also commemorates the company's 10-year partnership with Kechara Soup Kitchen.
For most people, a trip to the supermarket involves choosing groceries for their own families. Through ‘Tambah Satu, Kongsi Satu’, Lotus’s hopes to encourage customers to think about other households that may be struggling to put food on the table.
The initiative makes participation relatively simple, as customers only need to add one more essential item to their shopping basket before placing it in the donation bin.
Azliza also emphasised that sustainability should go beyond commitments and translate into practical action that benefits communities.
By reducing food waste and ensuring that usable food reaches people in need, Lotus’s aims to create a more meaningful connection between its sustainability efforts and everyday community support.
Azliza Baizura Azmel, Executive Director of Corporate Services at Lotus’s Malaysia, highlighted that World Food Day serves as an important reminder of how food should be valued, managed and shared.
She explained that this year's celebration is particularly meaningful as it also commemorates the company's 10-year partnership with Kechara Soup Kitchen.
For most people, a trip to the supermarket involves choosing groceries for their own families. Through ‘Tambah Satu, Kongsi Satu’, Lotus’s hopes to encourage customers to think about other households that may be struggling to put food on the table.
The initiative makes participation relatively simple, as customers only need to add one more essential item to their shopping basket before placing it in the donation bin.
Azliza also emphasised that sustainability should go beyond commitments and translate into practical action that benefits communities.
By reducing food waste and ensuring that usable food reaches people in need, Lotus’s aims to create a more meaningful connection between its sustainability efforts and everyday community support.
2.421 Million Kilogrammes of Food Rescued Since 2016
Beyond the latest donation campaign, Lotus’s Malaysia continues to address food waste through its #KitakanJiran Food Surplus Programme.
The programme works with community partners, including Kechara Soup Kitchen and Food Aid Foundation, to redistribute surplus food that is still safe for consumption.
Among the food items rescued through the programme are fresh fruits, vegetables and bakery products that can still be consumed but might otherwise be discarded.
Since 2016, Lotus’s has successfully rescued approximately 2.421 million kilogrammes of food from ending up in landfills.
The food has been channelled to more than 120,000 families, demonstrating how a structured food redistribution programme can support communities while reducing unnecessary waste.
Food waste is not only a concern because of the food itself. When edible food is discarded, the resources used to produce, transport and store it are also wasted.
By redirecting suitable surplus food to community organisations, Lotus’s is helping extend the usefulness of these resources while providing additional food supplies to households that need assistance.
The latest ‘Tambah Satu, Kongsi Satu’ campaign complements these ongoing efforts by encouraging customers to contribute essential dry food items alongside the retailer's existing surplus food redistribution activities.
Beyond the latest donation campaign, Lotus’s Malaysia continues to address food waste through its #KitakanJiran Food Surplus Programme.
The programme works with community partners, including Kechara Soup Kitchen and Food Aid Foundation, to redistribute surplus food that is still safe for consumption.
Among the food items rescued through the programme are fresh fruits, vegetables and bakery products that can still be consumed but might otherwise be discarded.
Since 2016, Lotus’s has successfully rescued approximately 2.421 million kilogrammes of food from ending up in landfills.
The food has been channelled to more than 120,000 families, demonstrating how a structured food redistribution programme can support communities while reducing unnecessary waste.
Food waste is not only a concern because of the food itself. When edible food is discarded, the resources used to produce, transport and store it are also wasted.
By redirecting suitable surplus food to community organisations, Lotus’s is helping extend the usefulness of these resources while providing additional food supplies to households that need assistance.
The latest ‘Tambah Satu, Kongsi Satu’ campaign complements these ongoing efforts by encouraging customers to contribute essential dry food items alongside the retailer's existing surplus food redistribution activities.
How Kechara Soup Kitchen Will Distribute the Donated Food
All food items collected through ‘Tambah Satu, Kongsi Satu’ will be channelled through Kechara Soup Kitchen's Food Bank, which supports families facing food insecurity in both urban and rural areas.
The donations will be organised into dry food packs before being distributed to households that require assistance.
Justin Cheah, General Manager of Kechara Soup Kitchen, described the campaign as a natural progression of the organisation's longstanding partnership with Lotus’s Malaysia.
He noted that the collaboration has remained strong over the past decade because both organisations share a common objective of ensuring that food which can still be used reaches communities in need.
According to Justin, individual contributions such as a bag of rice, a bottle of cooking oil or another essential food item may seem small on their own. However, when many customers participate, these contributions can collectively provide meaningful assistance to families.
He also confirmed that every item collected through the initiative will support Kechara Soup Kitchen's Food Bank operations.
The campaign therefore provides shoppers with a direct and accessible way to contribute to the organisation's ongoing food assistance efforts.
All food items collected through ‘Tambah Satu, Kongsi Satu’ will be channelled through Kechara Soup Kitchen's Food Bank, which supports families facing food insecurity in both urban and rural areas.
The donations will be organised into dry food packs before being distributed to households that require assistance.
Justin Cheah, General Manager of Kechara Soup Kitchen, described the campaign as a natural progression of the organisation's longstanding partnership with Lotus’s Malaysia.
He noted that the collaboration has remained strong over the past decade because both organisations share a common objective of ensuring that food which can still be used reaches communities in need.
According to Justin, individual contributions such as a bag of rice, a bottle of cooking oil or another essential food item may seem small on their own. However, when many customers participate, these contributions can collectively provide meaningful assistance to families.
He also confirmed that every item collected through the initiative will support Kechara Soup Kitchen's Food Bank operations.
The campaign therefore provides shoppers with a direct and accessible way to contribute to the organisation's ongoing food assistance efforts.
When Does the Lotus’s ‘Tambah Satu, Kongsi Satu’ Campaign End?
The Lotus’s Malaysia and Kechara Soup Kitchen ‘Tambah Satu, Kongsi Satu’ campaign runs from 16 October until 16 November 2026.
During this period, customers can participate by purchasing an additional approved dry food item and placing it in the designated donation bin at participating Lotus’s stores.
The initiative does not require shoppers to make a large contribution. Its central message is that a simple act of generosity, repeated by many people, can help provide food for families who need it.
As Lotus’s Malaysia and Kechara Soup Kitchen celebrate a decade of working together, the campaign also highlights the importance of long-term collaboration between businesses, charitable organisations and the wider community.
With millions of kilogrammes of food already rescued through Lotus’s food redistribution efforts, ‘Tambah Satu, Kongsi Satu’ introduces another way for Malaysians to play a part in reducing food insecurity, one additional grocery item at a time.
The Lotus’s Malaysia and Kechara Soup Kitchen ‘Tambah Satu, Kongsi Satu’ campaign runs from 16 October until 16 November 2026.
During this period, customers can participate by purchasing an additional approved dry food item and placing it in the designated donation bin at participating Lotus’s stores.
The initiative does not require shoppers to make a large contribution. Its central message is that a simple act of generosity, repeated by many people, can help provide food for families who need it.
As Lotus’s Malaysia and Kechara Soup Kitchen celebrate a decade of working together, the campaign also highlights the importance of long-term collaboration between businesses, charitable organisations and the wider community.
With millions of kilogrammes of food already rescued through Lotus’s food redistribution efforts, ‘Tambah Satu, Kongsi Satu’ introduces another way for Malaysians to play a part in reducing food insecurity, one additional grocery item at a time.
