MILO Malaysia has welcomed national sprint star Muhammad Azeem Mohd Fahmi as its newest sports ambassador, joining national squash champion Sivasangari Subramaniam in encouraging the next generation of Malaysians to embrace sports and an active lifestyle.
The announcement comes as both athletes look ahead to new milestones in their sporting careers following the Aichi-Nagoya Games. While Azeem continues to establish himself among Malaysia's leading sprint talents, Sivasangari is preparing for another historic chapter as squash makes its Olympic debut at the Los Angeles 2028 Olympic Games.
Azeem's appointment marks a new chapter in his relationship with MILO Malaysia, while Sivasangari enters her third year as the brand's sports ambassador. Together, they hope to share the experiences, challenges and lessons from their sporting journeys to inspire more young Malaysians to discover their potential through sport.
The announcement comes as both athletes look ahead to new milestones in their sporting careers following the Aichi-Nagoya Games. While Azeem continues to establish himself among Malaysia's leading sprint talents, Sivasangari is preparing for another historic chapter as squash makes its Olympic debut at the Los Angeles 2028 Olympic Games.
Azeem's appointment marks a new chapter in his relationship with MILO Malaysia, while Sivasangari enters her third year as the brand's sports ambassador. Together, they hope to share the experiences, challenges and lessons from their sporting journeys to inspire more young Malaysians to discover their potential through sport.
From Young Athletes to National Sporting Icons
Both Azeem and Sivasangari have come a long way since their early days in competitive sport, with MILO Malaysia having been a familiar presence throughout their development as young athletes.
Azeem, Malaysia's national 100-metre record holder, has risen through the ranks to become one of the country's most promising sprint talents. His journey from discovering athletics at a young age to competing at the highest level has been shaped by years of training, perseverance and continuous improvement.
Sivasangari, meanwhile, returned from Aichi-Nagoya after successfully defending her women's singles gold medal. She is also looking ahead to Los Angeles 2028, where she is set to become the first Malaysian female squash player to compete at the Olympic Games, according to the announcement.
Their roles as MILO Malaysia sports ambassadors will allow them to share their experiences beyond the track and squash court, particularly with young Malaysians who are just beginning their own sporting journeys.
Lim Kerwin, Head of Sports Marketing, MILO Malaysia, said that the achievements of national athletes often represent years of dedication and challenges that are not always visible to the public.
"Young people often see the record, the medal or the moment an athlete stands on the podium, but not always the years of hard work, challenges and perseverance behind it. What excites us is what Azeem and Sivasangari's journeys could unlock in the young people watching them, a child seeing Azeem race today may decide to try athletics tomorrow, while someone watching Sivasangari compete at Los Angeles 2028 may pick up a squash racquet for the first time," he said.
He added that MILO Malaysia's longstanding involvement in both athletes' sporting journeys makes their appointments particularly meaningful.
"We have had the privilege of being part of their sporting journeys from the early days. To now see them take everything they have learned and pass on feels like a meaningful full-circle moment, one that we hope will inspire the next generation of young Malaysians to discover what they, too, can achieve through sport."
Both Azeem and Sivasangari have come a long way since their early days in competitive sport, with MILO Malaysia having been a familiar presence throughout their development as young athletes.
Azeem, Malaysia's national 100-metre record holder, has risen through the ranks to become one of the country's most promising sprint talents. His journey from discovering athletics at a young age to competing at the highest level has been shaped by years of training, perseverance and continuous improvement.
Sivasangari, meanwhile, returned from Aichi-Nagoya after successfully defending her women's singles gold medal. She is also looking ahead to Los Angeles 2028, where she is set to become the first Malaysian female squash player to compete at the Olympic Games, according to the announcement.
Their roles as MILO Malaysia sports ambassadors will allow them to share their experiences beyond the track and squash court, particularly with young Malaysians who are just beginning their own sporting journeys.
Lim Kerwin, Head of Sports Marketing, MILO Malaysia, said that the achievements of national athletes often represent years of dedication and challenges that are not always visible to the public.
"Young people often see the record, the medal or the moment an athlete stands on the podium, but not always the years of hard work, challenges and perseverance behind it. What excites us is what Azeem and Sivasangari's journeys could unlock in the young people watching them, a child seeing Azeem race today may decide to try athletics tomorrow, while someone watching Sivasangari compete at Los Angeles 2028 may pick up a squash racquet for the first time," he said.
He added that MILO Malaysia's longstanding involvement in both athletes' sporting journeys makes their appointments particularly meaningful.
"We have had the privilege of being part of their sporting journeys from the early days. To now see them take everything they have learned and pass on feels like a meaningful full-circle moment, one that we hope will inspire the next generation of young Malaysians to discover what they, too, can achieve through sport."
Azeem Fahmi Encourages Young Malaysians to Keep Pursuing Their Goals
For 22-year-old Azeem Fahmi, becoming a MILO Malaysia sports ambassador represents a full-circle moment in his athletics career.
Having experienced the demands of competitive sprinting, Azeem understands that progress does not always happen in a straight line. His message to aspiring athletes is to remain committed to their development, even when results do not go as expected.
For 22-year-old Azeem Fahmi, becoming a MILO Malaysia sports ambassador represents a full-circle moment in his athletics career.
Having experienced the demands of competitive sprinting, Azeem understands that progress does not always happen in a straight line. His message to aspiring athletes is to remain committed to their development, even when results do not go as expected.
"MILO has been part of my athletics journey since I was young, so coming back today as a sports ambassador is very meaningful to me. I know what it feels like to be a young athlete trying to improve and wondering how far you can go," said Azeem Fahmi.
"As you progress in sport, you realise that not every race will go the way you want it to. What matters is how you respond, what you learn and whether you are willing to keep coming back to put in the work. Keep showing up, keep learning and give yourself the chance to see how far you can go."
Through his new ambassadorial role, Azeem hopes to encourage young athletes to focus not only on winning, but also on the discipline, resilience and determination required to achieve their goals.
"As you progress in sport, you realise that not every race will go the way you want it to. What matters is how you respond, what you learn and whether you are willing to keep coming back to put in the work. Keep showing up, keep learning and give yourself the chance to see how far you can go."
Through his new ambassadorial role, Azeem hopes to encourage young athletes to focus not only on winning, but also on the discipline, resilience and determination required to achieve their goals.
Sivasangari Subramaniam Looks Ahead to Los Angeles 2028
For Sivasangari Subramaniam, the next major milestone in her career is the Los Angeles 2028 Olympic Games, where squash will make its first appearance as an Olympic sport.
Having started playing squash at the age of eight, Sivasangari has spent more than two decades developing her skills and competing at various levels. Her journey has taken her from junior tournaments to international competitions, with her sights now set on breaking into the world's top three.
As she enters her third year as a MILO Malaysia sports ambassador, Sivasangari hopes her experiences will encourage more young Malaysians to take their first steps into sport, regardless of whether they eventually pursue professional careers.
For Sivasangari Subramaniam, the next major milestone in her career is the Los Angeles 2028 Olympic Games, where squash will make its first appearance as an Olympic sport.
Having started playing squash at the age of eight, Sivasangari has spent more than two decades developing her skills and competing at various levels. Her journey has taken her from junior tournaments to international competitions, with her sights now set on breaking into the world's top three.
As she enters her third year as a MILO Malaysia sports ambassador, Sivasangari hopes her experiences will encourage more young Malaysians to take their first steps into sport, regardless of whether they eventually pursue professional careers.
"When I started playing squash at eight, I could never have known exactly where the sport would eventually take me. I was simply a young girl learning, competing and enjoying the game. Some of my earliest memories as a young athlete were of junior competitions where MILO was already part of the sporting environment. Today, I get to meet young athletes who are standing where I once stood, at the beginning of their own journey," said Sivasangari Subramaniam.
"Sport has given me so much more than results. It has taught me how to deal with difficult moments, how to start again when things do not go according to plan and how to believe in myself. Of course, winning is special. But I hope more young Malaysians give themselves the opportunity to experience everything else that sport can give them too. You never know where that first step might eventually take you."
"Sport has given me so much more than results. It has taught me how to deal with difficult moments, how to start again when things do not go according to plan and how to believe in myself. Of course, winning is special. But I hope more young Malaysians give themselves the opportunity to experience everything else that sport can give them too. You never know where that first step might eventually take you."
MILO Malaysia Continues Supporting Grassroots Sports Development
The appointments of Azeem Fahmi and Sivasangari Subramaniam reinforce MILO Malaysia's longstanding commitment to grassroots sports development and its efforts to encourage greater participation in physical activities among young Malaysians.
Through its involvement in grassroots sporting initiatives, MILO Malaysia aims to provide opportunities for children and young athletes to experience competition, develop confidence and discover the wider benefits of sport.
While not every young Malaysian who participates in sport will eventually represent the country, the experiences gained through training, teamwork, perseverance and competition can contribute to their personal development.
For Azeem and Sivasangari, their next chapter is not only about pursuing further achievements in their respective sports, but also about helping more young Malaysians begin their own sporting journeys.
The appointments of Azeem Fahmi and Sivasangari Subramaniam reinforce MILO Malaysia's longstanding commitment to grassroots sports development and its efforts to encourage greater participation in physical activities among young Malaysians.
Through its involvement in grassroots sporting initiatives, MILO Malaysia aims to provide opportunities for children and young athletes to experience competition, develop confidence and discover the wider benefits of sport.
While not every young Malaysian who participates in sport will eventually represent the country, the experiences gained through training, teamwork, perseverance and competition can contribute to their personal development.
For Azeem and Sivasangari, their next chapter is not only about pursuing further achievements in their respective sports, but also about helping more young Malaysians begin their own sporting journeys.
