Secret Recipe is celebrating its 29th anniversary this October with a series of promotions for cake lovers across Malaysia. From a chance to win one of 29 whole cakes to special payday deals and exclusive membership rewards, there are several ways to join the celebration.
One of the highlights is the return of Secret Recipe's popular Gaji Coming promotion on 29 October 2026, where customers can enjoy three slices of cake for RM29 or four slices for RM37.
The Malaysian café chain is also running an anniversary social media contest until 31 October, giving 29 participants the opportunity to take home a whole cake.
One of the highlights is the return of Secret Recipe's popular Gaji Coming promotion on 29 October 2026, where customers can enjoy three slices of cake for RM29 or four slices for RM37.
The Malaysian café chain is also running an anniversary social media contest until 31 October, giving 29 participants the opportunity to take home a whole cake.
Win One of 29 Whole Cakes in Secret Recipe's Anniversary Giveaway
To mark 29 years of serving Malaysians, Secret Recipe is giving away 29 whole cakes through a social media contest running until 31 October 2026.
The contest is available on Secret Recipe's Facebook, Instagram and Threads platforms, featuring four interactive photo challenges that participants need to solve.
To participate:
A total of 29 winners will be announced on 9 November 2026, with each winner receiving a whole cake.
Those interested in participating should check the official contest posts for the complete entry requirements and terms.
To mark 29 years of serving Malaysians, Secret Recipe is giving away 29 whole cakes through a social media contest running until 31 October 2026.
The contest is available on Secret Recipe's Facebook, Instagram and Threads platforms, featuring four interactive photo challenges that participants need to solve.
To participate:
- Visit Secret Recipe's official Facebook, Instagram or Threads account.
- Look out for the anniversary contest posts featuring four interactive photo challenges.
- Find the answers to the challenges.
- Submit your answers in the comment section together with your SR Rewards app membership ID.
A total of 29 winners will be announced on 9 November 2026, with each winner receiving a whole cake.
Those interested in participating should check the official contest posts for the complete entry requirements and terms.
Secret Recipe Gaji Coming Promotion on 29 October 2026
If you have been waiting for an excuse to treat yourself to a slice of cake, Secret Recipe's October Gaji Coming promotion might be worth marking on your calendar.
Happening for one day only on Thursday, 29 October 2026, the promotion offers two cake deals:
The promotion runs until 7.00 pm, giving customers additional time to enjoy the anniversary offers.
The deals are available at Secret Recipe outlets nationwide, with the exception of the outlet at Hospital Canselor Tuanku Muhriz.
The promotion covers all categories of cake slices, excluding Brownies and Chocolate Lava, and is subject to stock availability.
Whether you are picking up a few slices for yourself, sharing dessert with family or bringing cakes back to the office, the promotion offers an opportunity to enjoy Secret Recipe's cakes at a special anniversary price.
If you have been waiting for an excuse to treat yourself to a slice of cake, Secret Recipe's October Gaji Coming promotion might be worth marking on your calendar.
Happening for one day only on Thursday, 29 October 2026, the promotion offers two cake deals:
- 3 cake slices for RM29
- 4 cake slices for RM37
The promotion runs until 7.00 pm, giving customers additional time to enjoy the anniversary offers.
The deals are available at Secret Recipe outlets nationwide, with the exception of the outlet at Hospital Canselor Tuanku Muhriz.
The promotion covers all categories of cake slices, excluding Brownies and Chocolate Lava, and is subject to stock availability.
Whether you are picking up a few slices for yourself, sharing dessert with family or bringing cakes back to the office, the promotion offers an opportunity to enjoy Secret Recipe's cakes at a special anniversary price.
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More Benefits with the SR Rewards App
Beyond the anniversary giveaway and payday promotion, Secret Recipe is also highlighting the benefits available through its SR Rewards membership programme.
Members can enjoy monthly rewards, birthday treats and exclusive offers based on their respective membership tiers.
New members who sign up for SR Rewards can also receive a welcome gift package comprising:
The programme features three membership tiers, each offering different benefits.
Beyond the anniversary giveaway and payday promotion, Secret Recipe is also highlighting the benefits available through its SR Rewards membership programme.
Members can enjoy monthly rewards, birthday treats and exclusive offers based on their respective membership tiers.
New members who sign up for SR Rewards can also receive a welcome gift package comprising:
- One complimentary coffee.
- One 10% discount voucher.
- One RM3 cash voucher.
The programme features three membership tiers, each offering different benefits.
SR Rewards Membership Benefits
Here is an overview of the membership benefits highlighted by Secret Recipe.
Here is an overview of the membership benefits highlighted by Secret Recipe.
| Membership Tier | Benefits |
|---|---|
| Member | One complimentary cake slice with any main course purchase during the birthday month, plus 25% off one beverage with any main course purchase throughout the year. |
| Super Fan | One complimentary cake slice and one beverage with any main course purchase during the birthday month, RM5 off a minimum spend of RM40, and 25% off one beverage with any main course purchase throughout the year. |
| Sweet Elite | One complimentary cake slice during the birthday month, 10% off a whole cake, RM5 off a minimum spend of RM40, and 25% off one beverage with any main course purchase throughout the year. |
SR Rewards members can also access selected dine-in e-vouchers at participating outlets, including:
The availability of individual vouchers and benefits may depend on membership eligibility and applicable redemption conditions.
- RM3 off for all members.
- RM5 off for Super Fan and Sweet Elite members.
- RM8 off for Sweet Elite members.
The availability of individual vouchers and benefits may depend on membership eligibility and applicable redemption conditions.
29 Years of Sweet Moments in Malaysia
Over the past 29 years, Secret Recipe has become a familiar name among Malaysians, known for its selection of cakes, café meals and desserts.
Its anniversary celebration brings together several ways for customers to enjoy the occasion, whether through the social media giveaway, the 29 October cake promotion or the ongoing SR Rewards membership programme.
For those planning to take advantage of the payday deals, remember that the 3-for-RM29 and 4-for-RM37 offers are available on 29 October 2026 until 7.00 pm only, while stocks last.
Meanwhile, the anniversary whole cake giveaway closes on 31 October 2026, with winners scheduled to be announced on 9 November 2026.
Over the past 29 years, Secret Recipe has become a familiar name among Malaysians, known for its selection of cakes, café meals and desserts.
Its anniversary celebration brings together several ways for customers to enjoy the occasion, whether through the social media giveaway, the 29 October cake promotion or the ongoing SR Rewards membership programme.
For those planning to take advantage of the payday deals, remember that the 3-for-RM29 and 4-for-RM37 offers are available on 29 October 2026 until 7.00 pm only, while stocks last.
Meanwhile, the anniversary whole cake giveaway closes on 31 October 2026, with winners scheduled to be announced on 9 November 2026.
