Smartphone owners in Malaysia who want to protect their devices while retaining some certainty over their future resale value now have another option, following the launch of Swap Protect 360, a programme offering guaranteed buyback values of up to 55% without requiring customers to purchase a replacement device.
Introduced by Swap Device Solutions Sdn Bhd, part of Swap Asia Group, the new programme combines device protection benefits and a predetermined buyback arrangement under a single two-year plan. It is initially available for eligible iPhone 18 Pro and iPhone 18 Pro Max devices through the Swap Protect website.
The programme addresses two considerations associated with smartphone ownership: the cost of protecting a device against unexpected damage or theft, and the uncertainty surrounding how much it may be worth when the owner eventually decides to sell it.
What distinguishes Protect 360 is its approach to the buyback process. Rather than requiring customers to upgrade to another smartphone, the programme allows them to sell their eligible device back at a predetermined percentage of its original recommended retail price during specified periods.
According to Andy Tan, Managing Director of Swap Asia Group, the initiative is intended to offer customers greater flexibility when deciding what to do with their devices in the future.
"With Protect 360, we aim to give consumers greater confidence in their device's future value, while offering comprehensive protection and the freedom to decide what comes next, without the obligation to purchase another device," he said.
How the Guaranteed iPhone Buyback Programme Works
Under Protect 360, customers are provided with a guaranteed buyback schedule that determines the percentage of their device's original recommended retail price they can receive when selling it back within the applicable period.
The highest guaranteed buyback value of 55% applies between the 13th and 15th months of enrolment. The percentage subsequently decreases at three-month intervals throughout the remainder of the two-year programme.
The buyback schedule is as follows:
- Months 13 to 15: 55% of the device's original recommended retail price.
- Months 16 to 18: 50% of the device's original recommended retail price.
- Months 19 to 21: 45% of the device's original recommended retail price.
- Months 22 to 24: 40% of the device's original recommended retail price.
One important detail is that the buyback periods are calculated from the date of enrolment in Protect 360, not from the date the smartphone was originally purchased.
For example, a customer who wishes to exercise the buyback option during months 13 to 15 of their enrolment would fall within the 55% guaranteed buyback period, based on the device's original recommended retail price.
Customers are also free to decide whether they want to upgrade to another device or simply sell their existing eligible smartphone back. Purchasing a new smartphone is not a requirement for exercising the guaranteed buyback option.
This arrangement gives customers a clearer indication of their device's future buyback value when planning how long they intend to keep it.
Two-Year Protection Against Damage and Theft
Apart from the buyback arrangement, Protect 360 incorporates several device protection benefits into the same two-year programme.
These include an extended warranty, accidental damage protection, liquid damage protection and attended theft coverage.
The combination is intended to address incidents that may occur during everyday smartphone use, while providing customers with a guaranteed buyback option when they eventually decide to part with their devices.
By offering both device protection and a predetermined future value, Swap Asia Group aims to provide customers with greater confidence throughout their ownership period, rather than focusing solely on protection against damage.
CIMB Cardholders Can Enjoy a 30% Discount
Alongside the launch, Swap Protect 360 is offering a special promotion for eligible CIMB cardholders.
Customers who enrol in the programme and make payment using an eligible CIMB card can receive a 30% discount by applying the promotional code cimbdevicecare during checkout.
The discount is subject to the promotion's terms and conditions.
Protect 360 is available through the Swap Protect website for eligible iPhone 18 Pro and iPhone 18 Pro Max devices, with guaranteed buyback values applicable during months 13 to 24 from the date of enrolment.
For example, a customer who wishes to exercise the buyback option during months 13 to 15 of their enrolment would fall within the 55% guaranteed buyback period, based on the device's original recommended retail price.
Customers are also free to decide whether they want to upgrade to another device or simply sell their existing eligible smartphone back. Purchasing a new smartphone is not a requirement for exercising the guaranteed buyback option.
This arrangement gives customers a clearer indication of their device's future buyback value when planning how long they intend to keep it.
Two-Year Protection Against Damage and Theft
Apart from the buyback arrangement, Protect 360 incorporates several device protection benefits into the same two-year programme.
These include an extended warranty, accidental damage protection, liquid damage protection and attended theft coverage.
The combination is intended to address incidents that may occur during everyday smartphone use, while providing customers with a guaranteed buyback option when they eventually decide to part with their devices.
By offering both device protection and a predetermined future value, Swap Asia Group aims to provide customers with greater confidence throughout their ownership period, rather than focusing solely on protection against damage.
CIMB Cardholders Can Enjoy a 30% Discount
Alongside the launch, Swap Protect 360 is offering a special promotion for eligible CIMB cardholders.
Customers who enrol in the programme and make payment using an eligible CIMB card can receive a 30% discount by applying the promotional code cimbdevicecare during checkout.
The discount is subject to the promotion's terms and conditions.
Protect 360 is available through the Swap Protect website for eligible iPhone 18 Pro and iPhone 18 Pro Max devices, with guaranteed buyback values applicable during months 13 to 24 from the date of enrolment.
