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Taylor’s Lakeside Campu
Taylor’s Brings Movement, Wellness and Co-Branded Style to Campus
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Education
Taylor’s Lakeside Campu
Taylor’s Brings Movement, Wellness and Co-Branded Style to Campus
Zulfadli Bin Yusmar
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MOVE · STRETCH · RESET brings together the Taylor’s community through wellness, shared experiences and an exclusive Taylor’s collection by lululemon
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| (Left to right) Patrick Sim, Taylor’s College alumnus and Group CEO of Secret Recipe Cakes & Cafe; Shahmalarani Chandran, Taylor’s University alumna and national karate exponent and newly crowned Asian Games champion; Dato’ Loy Teik Ngan, Executive Chairman of Taylor’s Education Group; Eisha Izaddeen, Garden International School alumna and Co-founder and General Manager of JPC Padel; Janine Chacko Villa, Taylor's University alumna and Co-founder of Peek This Dress, Peek This Wedding and Sweatco; Carlos Villa, founder of Union Strength Gyms and Garden International School alumnus. |
Taylor’s Lakeside Campus was filled with movement and energy as students, staff and alumni came together for MOVE · STRETCH · RESET, a community experience centred on wellbeing, connection and strengthening the sense of belonging across Taylor’s.
The activation is part of Taylor’s continued efforts to create experiences that connect its wider community beyond the classroom and workplace. By bringing movement, wellness and contemporary lifestyle experiences into campus life, the institution is creating more opportunities for students and employees to connect while maintaining relationships with alumni long after graduation.
Close to 200 students, staff and alumni participated in the experience, which included a three-kilometre community run around the campus followed by a guided yoga session beside the Taylor’s lake. The yoga session was facilitated by lululemon ambassador Jenifer Alicia Ooi.
Through collaborations with brands that resonate with the lifestyles and interests of its community, Taylor’s is also exploring new ways for students, staff and alumni to connect with the institution and with one another.
An Exclusive Taylor’s Collection by lululemon
At the heart of the collaboration is an exclusive selection of nine lululemon pieces featuring Taylor’s branding. The collection spans tops, bottoms, pullovers, hoodies and accessories, along with lululemon bottles that can be personalised through laser engraving.
Available exclusively to the Taylor’s community through the Taylor’s Merchandise Shop, the collection goes beyond conventional merchandise by offering students, staff and alumni a contemporary way to express their connection to Taylor’s through pieces they can wear and carry beyond campus.
Collaborations between universities and lifestyle and sports brands have become one way for institutions around the world to strengthen their identity and deepen connections with their communities. For Taylor’s, the collaboration brings together movement, wellness and contemporary lifestyle while providing another touchpoint for students, staff and alumni to express their connection to the institution.
Bringing the Wider Taylor’s Community Back to Campus
Members of the wider Taylor’s Education Group alumni community also returned to campus for MOVE · STRETCH · RESET.
Among them were Patrick Sim, Taylor’s College alumnus and Group CEO of Secret Recipe Cakes & Café; Eisha Izaddeen, Garden International School alumna and Co-founder and General Manager of JPC Padel; Shahmalarani Chandran, Taylor’s University alumna, national karate exponent and newly crowned Asian Games champion; Carlos Villa, founder of Union Strength Gyms and Garden International School alumnus; and Janine Chacko Villa, Taylor's University alumna and Co-founder of Peek This Dress, Peek This Wedding and Sweatco.
Their participation brought different generations of the Taylor’s community together, reflecting how relationships formed through the institution can continue well beyond graduation.
MOVE · STRETCH · RESET forms part of Taylor’s broader effort to create an experience shaped not only by what happens in classrooms and workplaces, but also by the communities, shared experiences and connections surrounding them.
Through initiatives such as this, Taylor’s continues to explore new ways of bringing its community together while building a brand that students, staff and alumni can experience, participate in and proudly carry with them beyond campus.
The activation is part of Taylor’s continued efforts to create experiences that connect its wider community beyond the classroom and workplace. By bringing movement, wellness and contemporary lifestyle experiences into campus life, the institution is creating more opportunities for students and employees to connect while maintaining relationships with alumni long after graduation.
Close to 200 students, staff and alumni participated in the experience, which included a three-kilometre community run around the campus followed by a guided yoga session beside the Taylor’s lake. The yoga session was facilitated by lululemon ambassador Jenifer Alicia Ooi.
Through collaborations with brands that resonate with the lifestyles and interests of its community, Taylor’s is also exploring new ways for students, staff and alumni to connect with the institution and with one another.
An Exclusive Taylor’s Collection by lululemon
At the heart of the collaboration is an exclusive selection of nine lululemon pieces featuring Taylor’s branding. The collection spans tops, bottoms, pullovers, hoodies and accessories, along with lululemon bottles that can be personalised through laser engraving.
Available exclusively to the Taylor’s community through the Taylor’s Merchandise Shop, the collection goes beyond conventional merchandise by offering students, staff and alumni a contemporary way to express their connection to Taylor’s through pieces they can wear and carry beyond campus.
Collaborations between universities and lifestyle and sports brands have become one way for institutions around the world to strengthen their identity and deepen connections with their communities. For Taylor’s, the collaboration brings together movement, wellness and contemporary lifestyle while providing another touchpoint for students, staff and alumni to express their connection to the institution.
Bringing the Wider Taylor’s Community Back to Campus
Members of the wider Taylor’s Education Group alumni community also returned to campus for MOVE · STRETCH · RESET.
Among them were Patrick Sim, Taylor’s College alumnus and Group CEO of Secret Recipe Cakes & Café; Eisha Izaddeen, Garden International School alumna and Co-founder and General Manager of JPC Padel; Shahmalarani Chandran, Taylor’s University alumna, national karate exponent and newly crowned Asian Games champion; Carlos Villa, founder of Union Strength Gyms and Garden International School alumnus; and Janine Chacko Villa, Taylor's University alumna and Co-founder of Peek This Dress, Peek This Wedding and Sweatco.
Their participation brought different generations of the Taylor’s community together, reflecting how relationships formed through the institution can continue well beyond graduation.
MOVE · STRETCH · RESET forms part of Taylor’s broader effort to create an experience shaped not only by what happens in classrooms and workplaces, but also by the communities, shared experiences and connections surrounding them.
Through initiatives such as this, Taylor’s continues to explore new ways of bringing its community together while building a brand that students, staff and alumni can experience, participate in and proudly carry with them beyond campus.
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