CelcomDigi Berhad has opened its third flagship CelcomDigi Store Life at 118 Mall, introducing a new retail destination for mobile devices, connectivity services and digital lifestyle experiences in Kuala Lumpur.
Unveiled on 6 November 2026, the store is located within Menara Merdeka Maybank, the world's second-tallest skyscraper, and follows the opening of CelcomDigi Store Life outlets at The Gardens Mall and Sunway Pyramid.
The launch also marks the introduction of CelcomDigi's year-end Play Deals campaign, running from 11 November 2026 to 15 February 2027, with promotional offers covering postpaid plans, smartphones, home appliances, gaming, streaming services and roaming packages.
Among the announced offers are up to three months of complimentary postpaid plan fees with selected device instalments, additional trade-in rewards and PlayStation 5 gaming bundles.
Unveiled on 6 November 2026, the store is located within Menara Merdeka Maybank, the world's second-tallest skyscraper, and follows the opening of CelcomDigi Store Life outlets at The Gardens Mall and Sunway Pyramid.
The launch also marks the introduction of CelcomDigi's year-end Play Deals campaign, running from 11 November 2026 to 15 February 2027, with promotional offers covering postpaid plans, smartphones, home appliances, gaming, streaming services and roaming packages.
Among the announced offers are up to three months of complimentary postpaid plan fees with selected device instalments, additional trade-in rewards and PlayStation 5 gaming bundles.
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| CelcomDigi's Head of Direct Retail Sales Planning, Sharon Chin (centre), and Head of Postpaid, Lareina Ong, together with CD Champions at the launch of CelcomDigi Store Life at 118 Mall. Photo: CelcomDigi. |
CelcomDigi Store Life at 118 Mall Features Over 30 Partners
The new flagship outlet brings together an ecosystem of more than 30 partners across devices, digital content and connected technologies.
Among the brands featured are Samsung and Disney, allowing visitors to explore technology products and entertainment experiences alongside CelcomDigi's mobile and convergence plans.
The Store Life concept is designed to provide a more interactive retail environment where customers can experience devices, compare connectivity solutions and receive in-person assistance before making purchasing decisions.
Cheng Weng Hong, Chief Sales and Retail Officer of CelcomDigi, said customers increasingly expect physical stores to offer guidance beyond conventional product sales.
"As customers' digital lifestyles continue to evolve, so do their expectations of how they engage with brands and technology. They increasingly value guidance and insights that help them make informed choices. That’s why we continue to invest in the Life store and bring together a growing ecosystem of partners that spans across connectivity, devices, content and digital experiences under one roof, in line with our goal of making connected living more accessible and be a trusted destination for all things digital."
He added that physical retail remained important alongside the company's digital channels.
"While our digital channels remain central to how we serve customers, we believe physical retail continues to play an equally important role by providing personalised support and trusted advice that help bring technology to life. Together, these touchpoints strengthen how customers engage with CelcomDigi and reinforce our commitment to delivering the best experience at every stage of their journey," Cheng added.
CelcomDigi's retail network now comprises more than 10,000 touchpoints nationwide, including over 63 branded stores, more than 300 partner-operated CelcomDigi Express outlets and thousands of other retail channels.
CelcomDigi Play Deals Offers Free Postpaid Fees and Device Discounts
Running from 11 November 2026 until 15 February 2027, CelcomDigi's Play Deals campaign offers selected incentives for customers purchasing smartphones, home appliances or signing up for eligible services.
The announced promotions include:
The specific discounts and benefits depend on the selected device, payment arrangement and eligibility conditions.
PlayStation 5 and GTA VI Promotions Announced for November
Gaming is another focus of the year-end campaign, with CelcomDigi announcing several offers involving the PlayStation 5 Disc Console (Slim) and Grand Theft Auto VI Standard Edition (GTA VI).
The promotions listed in CelcomDigi's announcement are:
Streaming, Roaming and Phone Repair Discounts
CelcomDigi is also offering temporary discounts on selected entertainment subscriptions, roaming services and device protection products.
The StreamMORE Asian & Sports Bundle, featuring iQIYI, sooka and Viu, is available at a 50% discount for three months, with promotional pricing starting from RM19.90 per month.
Travellers can receive 50% off selected Monthly Roaming Passes, with high-speed roaming packages starting from RM20 per month under the campaign.
Meanwhile, PhoneFIX is offered at a 50% discount for three months, with device repair coverage starting from RM1.50 per month.
All promotional prices are subject to their respective eligibility and service conditions.
CelcomDigi Play Deals Campaign Dates
The CelcomDigi Store Life at 118 Mall opened on 6 November 2026, while the Play Deals campaign is scheduled to run from 11 November 2026 to 15 February 2027.
Selected gaming offers are scheduled to begin on 19 November 2026, separately from the campaign's overall commencement date.
Customers can enquire about the available promotions through CelcomDigi's retail channels and official website.
The new flagship store expands the company's Store Life concept to three locations, complementing its wider retail network and online services.
The new flagship outlet brings together an ecosystem of more than 30 partners across devices, digital content and connected technologies.
Among the brands featured are Samsung and Disney, allowing visitors to explore technology products and entertainment experiences alongside CelcomDigi's mobile and convergence plans.
The Store Life concept is designed to provide a more interactive retail environment where customers can experience devices, compare connectivity solutions and receive in-person assistance before making purchasing decisions.
Cheng Weng Hong, Chief Sales and Retail Officer of CelcomDigi, said customers increasingly expect physical stores to offer guidance beyond conventional product sales.
"As customers' digital lifestyles continue to evolve, so do their expectations of how they engage with brands and technology. They increasingly value guidance and insights that help them make informed choices. That’s why we continue to invest in the Life store and bring together a growing ecosystem of partners that spans across connectivity, devices, content and digital experiences under one roof, in line with our goal of making connected living more accessible and be a trusted destination for all things digital."
He added that physical retail remained important alongside the company's digital channels.
"While our digital channels remain central to how we serve customers, we believe physical retail continues to play an equally important role by providing personalised support and trusted advice that help bring technology to life. Together, these touchpoints strengthen how customers engage with CelcomDigi and reinforce our commitment to delivering the best experience at every stage of their journey," Cheng added.
CelcomDigi's retail network now comprises more than 10,000 touchpoints nationwide, including over 63 branded stores, more than 300 partner-operated CelcomDigi Express outlets and thousands of other retail channels.
CelcomDigi Play Deals Offers Free Postpaid Fees and Device Discounts
Running from 11 November 2026 until 15 February 2027, CelcomDigi's Play Deals campaign offers selected incentives for customers purchasing smartphones, home appliances or signing up for eligible services.
The announced promotions include:
- Up to three months of free postpaid plan fees: Available with eligible Samsung, HONOR and Google mobile devices, Samsung 65-inch televisions and selected other products purchased through Easy360 device instalment plans.
- RM300 additional trade-in bonus: Available when the trade-in value is credited towards a CelcomDigi Postpaid bill.
- 50% discount on PhoneCARE Swap & Replace: Applicable for three months.
- PayFlex by Boost: Three months at a 0% profit rate on eligible device upfront payments and device fees.
- Outright device purchases: Selected Samsung, HONOR and Google smartphones are offered at discounts of up to RM200 below their recommended retail prices.
The specific discounts and benefits depend on the selected device, payment arrangement and eligibility conditions.
PlayStation 5 and GTA VI Promotions Announced for November
Gaming is another focus of the year-end campaign, with CelcomDigi announcing several offers involving the PlayStation 5 Disc Console (Slim) and Grand Theft Auto VI Standard Edition (GTA VI).
The promotions listed in CelcomDigi's announcement are:
- Complimentary GTA VI Standard Edition: Offered with the purchase of a PlayStation 5 Disc Console (Slim) and an eligible CelcomDigi One plan, with the promotion scheduled from 19 November 2026.
- GTA VI Standard Edition pre-order: Special promotional price of RM299, compared with the stated recommended retail price of RM339.
- PlayStation 5 Disc Console (Slim) and GTA VI bundle: Priced at RM2,999, with availability scheduled from 19 November 2026.
Streaming, Roaming and Phone Repair Discounts
CelcomDigi is also offering temporary discounts on selected entertainment subscriptions, roaming services and device protection products.
The StreamMORE Asian & Sports Bundle, featuring iQIYI, sooka and Viu, is available at a 50% discount for three months, with promotional pricing starting from RM19.90 per month.
Travellers can receive 50% off selected Monthly Roaming Passes, with high-speed roaming packages starting from RM20 per month under the campaign.
Meanwhile, PhoneFIX is offered at a 50% discount for three months, with device repair coverage starting from RM1.50 per month.
All promotional prices are subject to their respective eligibility and service conditions.
CelcomDigi Play Deals Campaign Dates
The CelcomDigi Store Life at 118 Mall opened on 6 November 2026, while the Play Deals campaign is scheduled to run from 11 November 2026 to 15 February 2027.
Selected gaming offers are scheduled to begin on 19 November 2026, separately from the campaign's overall commencement date.
Customers can enquire about the available promotions through CelcomDigi's retail channels and official website.
The new flagship store expands the company's Store Life concept to three locations, complementing its wider retail network and online services.
