The 2025 Malaysian Traveller is All About Smart, Digital Moves From sakura season in Japan to music fests in Johor, travel is back on the map and Malaysian travel trends in 2025 are looking more digital, more decisive, and deeply data driven. With over 23 million users , TNG eWallet has a front-row view into how Malaysians are planning, booking, and paying for their next adventure. The insights? Super relevant for marketers and brands ready to engage today’s digitally empowered explorer. Where Malaysians Are Going: Think Regional, Travel Bold 60% still prefer domestic getaways 39% venture across Southeast Asia 30% head to East Asia, especially Japan, Korea, and Hong Kong The takeaway? Regional proximity matters, but confidence in digital tools is letting Malaysians travel farther than before. 🧠 Pro tip for brands: Localised collabs or seasonal content across ASEAN and East Asia could drive serious engagement. One Traveller, Many Moods: Personalisation Is Key Whether it’s a solo tr...
