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A Malaysian Brand with  European Luxury & Korean Biotech Innovation Malaysia’s beauty landscape is set for a new wave of innovation as Anewmax , a next-generation skincare brand blending European luxury craftsmanship with Korean biotech science , officially debuts in Malaysia via a highly anticipated soft launch. Born in Malaysia and crafted through global partnerships, Anewmax, created for a new generation of consumers who demand maximum results in minimal steps . The brand embodies the philosophy: “Max Results, Minimal Steps, Honest Beauty.” A Soft Revolution in Skincare In a market crowded with multi-step routines and complex claims, Anewmax offers a refreshing, simplified approach. Its debut lineup features clinical-grade actives, sensorial textures, and minimalist routines designed for modern lifestyles.   The brand’s launch focuses on three hero products, each representing Anewmax’s core promise of powerful,...

Experience Protection That Feels as Light as Air! Many consumers often skip sunscreen because traditional formulas feel thick, sticky, or heavy on the skin. Understanding this, Safi Malaysia set out to create a solution that combines the protection of a sunscreen with the comfort and lightness of a serum, making daily sun care effortless, comfortable, and enjoyable. As the morning sun painted the skies over Farm Fresh, UPM Serdang , a colourful hot air balloon lifted gracefully above the fields. Against this breathtaking backdrop, Safi Malaysia , the No. 1 halal skincare brand , proudly unveiled its latest innovation, the Safi Perfect White 3X Advance Watery Light Serum Sunscreen SPF 50+ PA++++ , in a launch event designed to capture the product’s very essence: light, radiant, and uplifting. Recognizing the needs of Malaysian women who live under the tropical sun and are constantly on the go, Safi Malaysia created a breakthrough 2-in-1 serum sunscreen and primer that makes d...

Did you know Malaysia has fewer than 200 dermatologists for over 33 million people ? That’s a massive skin-care gap and La Roche-Posay skincare aid is stepping up to bridge it. With RM100,000 raised through Watsons Malaysia and an outreach clinic that reached first-time patients in underserved Klang Valley communities, this campaign is a powerful move toward making dermatologist-approved skincare accessible to all. ✨ Why This Matters Skin conditions like cystic acne, contact dermatitis, and childhood eczema often go untreated not due to apathy, but due to limited access to professionals . Many Malaysians rely on home remedies, unsure of what truly works. La Roche-Posay's mission is simple: bring real, science-backed skincare to the people who need it most. 🚨 The Skin Stats You Need to Know Only ~200 trained dermatologists for 33 million Malaysians That’s 1 dermatologist for every 165,000 people Most clinic attendees had never met a dermatologist Common conditio...