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Experience Protection That Feels as Light as Air!
Many consumers often skip sunscreen because traditional formulas feel thick, sticky, or heavy on the skin. Understanding this, Safi Malaysia set out to create a solution that combines the protection of a sunscreen with the comfort and lightness of a serum, making daily sun care effortless, comfortable, and enjoyable.
As the morning sun painted the skies over Farm Fresh, UPM Serdang, a colourful hot air balloon lifted gracefully above the fields. Against this breathtaking backdrop, Safi Malaysia, the No. 1 halal skincare brand, proudly unveiled its latest innovation, the Safi Perfect White 3X Advance Watery Light Serum Sunscreen SPF 50+ PA++++, in a launch event designed to capture the product’s very essence: light, radiant, and uplifting.
Recognizing the needs of Malaysian women who live under the tropical sun and are constantly on the go, Safi Malaysia created a breakthrough 2-in-1 serum sunscreen and primer that makes daily sun protection effortless. Many still skip sunscreen because they find it heavy or sticky, yet protection from harmful UV rays is essential to prevent dark spots, premature aging, and dullness. With this in mind, Safi developed a formula that delivers broad-spectrum UVA/UVB protection with SPF 50+ PA++++, powerful brightening, and long-lasting hydration in a lightweight, watery texture that feels as comfortable as skincare. Designed for all-day wear, this innovation empowers women to face the sun with confidence and ease.
The Safi Perfect White 3X Advance Watery Light Serum Sunscreen is infused with 100X Vitamin C from Kakadu Plum and Niacinamide for advanced brightening efficacy, helping to reduce dark spots, dullness, and hyperpigmentation. At the same time, its 8X Hyaluronic Acid complex locks in hydration, plumps the skin, and smooths fine lines, leaving the complexion refreshed, even-toned, and glowing. Its watery-light texture makes it ideal as a daily sunscreen and a makeup base: primer, ensuring protection without stickiness and leaving no white cast.
“At Safi Malaysia, we believe in empowering women to feel confident and beautiful in their own skin through trusted, halal-certified innovations,” said Ms. Kazlina Kassim, Brand & Insights Specialist at Safi Malaysia. “We know many consumers skip sunscreen because they find it heavy or sticky, but sun protection is essential for healthy, radiant skin. That’s why we created the Safi Perfect White 3X Advance Watery Light Serum Sunscreen, our first-ever 2-in-1 serum sunscreen and primer that protects, brightens, and hydrates while feeling as light as air, helping every woman step out into the sun with confidence and ease.”
The Safi Perfect White 3X Advance
Watery Light Serum Sunscreen, Safi’s first-ever serum sunscreen, goes
beyond ordinary sun care:
● 3X Brightening Power with 100X Vitamin C from Kakadu
Plum and Niacinamide to fade dark spots and dullness.
● 8X Hydration Boost with Hyaluronic Acid to lock
in moisture, plump fine lines, and refresh the skin.
● All Day Comfort for a watery, non-sticky texture
that feels weightless on the skin.
● Makeup-Friendly Formula doubles as a primer for a smoother,
glowing finish.
At only RM 19.90, it offers premium protection and radiance at an affordable price, making it the ideal daily essential for bright, hydrated, and comfortable skin under the Malaysian sun.
To celebrate the launch, Safi Malaysia hosted an exclusive Picnic & Hot Air Balloon Ride at Farm Fresh, UPM Serdang. The event was graced by Cik Qasrina Karim, Brand Ambassador of Safi Perfect White, alongside media, beauty KOLs, and contest winners who had the opportunity to experience and test the product’s light-as-air texture through interactive activities and scenic hot air balloon rides. The curated picnic experience reflected the sunscreen’s “light, radiant, and uplifting” concept, bringing its unique benefits to life in a truly memorable way.
