Thursday, January 2, 2020

Goodyear Eagle F1 Lands in Malaysia

Goodyear Malaysia officially launches the Eagle Family, bolstering the variety of  Ultra High Performance (UHP)

Goodyear Malaysia has recently unveiled its latest addition to the Eagle F1 family, the SuperSport RS, SuperSport R, SuperSport, Asymmetric 5 and the Asymmetric 3 SUV.

This launch in Malaysia comes after Goodyear’s recent sponsorship of three participating teams in the World Endurance Championship (widely known as the Le Mans), namely Jota Sport, Jackie Chan DC Racing and High Class Racing.

Alex Ng, Managing Director of Goodyear Malaysia said: “Racing is in our DNA. Throughout the years, Goodyear has been involved in many races such as NASCAR, Le Mans and the British Touring Car Championship, therefore, it is inevitable that we will once again align ourselves with high-speed motorsports. We continue to innovate to bring cutting-edge technology and differentiated features to our tyres. The most important aspect is that motorsports allows us to test our capabilities and push our limits so that we can eventually achieve excellent technology transfer and utilise development experience from the tracks to the road.”

(from left to right) Alex Yoong, Founder and Director of Axle Motorsport and Professional Racing Driver; Alex Ng, Managing Director of Goodyear Malaysia; Jenner Powell, Product Director of Goodyear APAC; and Benjamin Chong, Product Manager of Goodyear Malaysia, revealing the Goodyear Eagle F1 SuperSport that has been officially launched in Malaysia.
As part of the official launch of the Eagle F1 family, Goodyear Malaysia recently announced two additional tyres, the Goodyear Eagle F1 Asymmetric 5 and the Goodyear Eagle F1 Asymmetric 3 SUV.

In addition to this series, Goodyear will be announcing a brand new tyre in 2020. This is part of Goodyear’s commitment for thrill seeking drivers and this tyre will enable all enthusiasts to enjoy premium tyres at competitive prices.

Alex Ng, Managing Director of Goodyear Malaysia sharing his vision for Goodyear Malaysia in 2020.
Fly With the Eagles
Designed for comfort, control and superior in the wet, the Eagle F1 SuperSport was developed for better grip and handling on the road. Through the usage of an innovative U-shaped compound, the Eagle F1 SuperSport Series has specialised power zones which creates pockets of control for superior wet and dry handling. The tyre also has a thread deformation protector which helps in maintaining its shape, allowing better footprint preservation for high-speed stability. To increase grip during cornering, Goodyear applied a closed outside pattern, which allows for more agile performance. Additionally, it also has a stiffer sidewall design which improves handling and stability.

Focusing on wet conditions, the Eagle F1 Asymmetric 5 offers luxurious comfort and superior wet breaking. The specialised thread design and Impulse Control Compound Technology, a highly refined silica compound, allow the tyre to endure the force of high-speed braking, shortening the braking distance. This compound also allows a patch extension through Goodyear’s ActiveBraking Technology, which allows the tyre to slightly expand when braking to create more grip using its walls. In addition, the tyre is not only built for wet conditions – its Power Cushion Technology (stiff coupling of carcass and pattern) produces precise power transmission, leading to excellent dry handling.

(from left to right) Goodyear Malaysia teases a new tyre that will be launched in 2020 alongside the Eagle F1 SuperSport RS, the Eagle F1 SuperSport, the Eagle F1 SuperSport R, and the Eagle F1 Asymmetric 5.
For larger cars and SUVs, the Eagle F1 Asymmetric 3 SUV is designed to be sturdy while promoting better fuel consumption due to its low rolling resistance. It is also capable of shortening braking distance through ActiveBraking Technology, in any condition. It enforces stronger grip, which makes it easier for handling and braking. Its specialised compound known as the Grip Booster compound increases the tyre's stickiness with the road surface, allowing it to be comfortable while maintaining handling when travelling at higher speeds giving the driver to total control.

Benjamin Chong, Product Manager of Goodyear Malaysia presenting Goodyear’s product positioning for the Malaysian market.
Expanding the family
At the launch, Goodyear Malaysia also reacquainted the market with its other tyre families, namely the Assurance, EfficientGrip and the Wrangler series.

For the Assurance range, Goodyear offers a comfortable, quiet and safe drive of one’s vehicle by highlighting the Goodyear Assurance TripleMax 2, as well as the Assurance DuraPlus 2. The Assurance TripleMax 2 is equipped with the latest HydroTred technology for enhanced wet braking performance, while its asymmetric threads allows for better handling, and comfort performance for a quieter and safer drive. The Assurance DuraPlus 2, on the other hand, is equipped with TredLife technology and a specialised compound to reduce exterior noise, increase overall comfort, and at the same time allow for further milleage.

Jenner Powell, Product Director of Goodyear APAC presenting Goodyear’s global product positioning.
The EfficientGrip Performance is a tyre equipped with higher gripping compounds that enables shorter braking distances on wet roads. Infused with ActiveBraking Technology, the EfficientGrip Performance increases contact between the tyre and the roads increasing the braking distance performance for up to two meters on wet roads. This has allowed the tyres to be A-rated by european regulations. In addition to that, it also comes with FuelSaving Technology that reduces rolling resistance by up to 18% in comparison to its predecessor, Goodyear EfficientGrip. The inclusion QuietTred Technology also ensures that the Goodyear EfficientGrip Performance is able to provide a quieter drive.

Aside from the Eagle F1 Asymmetric 3 SUV, Goodyear also showcased the Goodyear EfficientGrip Performance SUV. Similar to the EfficientGrip Performance, the EfficientGrip Performance SUV is designed to be quiet and comfortable to fit luxury highway SUVs. In addition to that, with reinforced and robust construction, the EfficientGrip Performance is equipped to match all driving conditions. Its QuietTred Technology reduces exterior and interior noise levels to provide luxury SUV drivers with a quieter ride. Goodyear’s FlexContact technology uses heavier gauge under thread and barrier cushion that reduces vibration and increases tire insulation for improved ride comfort.

Alex Yoong, Founder and Director of Axle Motorsport and Professional Racing Driver shares his experience as a professional racer as well as motorsports team manager.
When it comes to the Wrangler series, the Goodyear Wrangler AT SilentTrac is equipped with Durawall technology provides light off-road durability with improved quiet and comfort for on-road and extended mileage, to achieve the best balance between on and off road. For the Goodyear Wrangler DuraTrac, the pattern offers additional transaction through its TractiveGroove Technology, which allows the treds to offer better grip in off-road situations. Furthermore, its highly angled centre tread blocks enhance traction as well as adds stability to reduce road noise, leading to a quieter drive.

“Each pattern was passionately designed to suit consumer demands depending on preference. we know that the tyre is in between the road and the drivers ability to have control of the vehicle. Hence, we continuously enhance our HydroTred technology to achieve better braking performance on wet roads as well as in various conditions. We understand that the tyre is the only point of contact between the road and the car, amplifying the importance of constantly innovating new ways to stay in control. This is why evolution of our patterns is important at Goodyear. With innovation, it has pushed Goodyear to push boundaries and set itself apart,” concluded Ng. 

For more information on Goodyear, please visit www.goodyear.com.my

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