The LG Styler™: Complete Clothing Hygiene and Care for Families in Malaysia Now Available for Pre-Order

The high-performing and unique LG Styler™ is a Smart Wardrobe that reduces 99.9% of bacteria and viruses as well as keeps clothes smelling fresh

Award winning home appliance manufacturer LG Electronics (LG) is setting the bar for the home appliance market with the introduction of its premium LG Styler™ in Malaysia, dubbed as ‘The Smart Wardrobe’. The LG Styler™ is a one-of-a-kind smart wardrobe with the promise of ‘Hygiene in Style’ that offers consumers cutting-edge technology to keep clothes hygienic and fresh for families, while caring for its longevity.

Prior to the official launch on 1st August, customers can now pre-order and purchase the LG Styler™ starting 17th to 31st July at a discounted price. The first 50 customers who purchase the LG Styler™ during the pre-order period will each receive a brand-new LG PuriCare™ 360° Air Purifier for free.

Recognised as one of the products for its sleek design at this year’s Red Dot Award ^[1], the LG Styler™ is both form and function, featuring a refined, modern design while meeting consumers’ needs with its state-of-the-art technologies and useful functions for hygiene and clothing care.

“As a smart wardrobe, LG Styler™ is one of the products that rely on the effectiveness of its steam technology, which is the result of years of research and development. We strive to better serve our customers with innovative technology and advanced home appliances such as the LG Styler™, especially at a time where hygiene is the utmost priority for many, even to the extent of the clothes we wear,” said Kim Kyutae, Managing Director of LG Electronics Malaysia.

Healthy and Hygienic Clothing Care
The LG Styler™ is fitted with innovative yet practical features that are perfect for hassle-free home dry-cleaning sessions.

• Sanitise & Refresh: The LG Styler™ efficiently reduces 99.9% of viruses, bacteria and allergens with LG’s advanced TrueSteam™ technology. It also easily sanitises fabrics and items that are difficult or impossible to wash traditionally. The TrueSteam™ consists of 100 per cent water, with no chemical additives. Its patented Moving Hanger helps to shake off fine dusts, allergens, wrinkles as well as removes odours in clothes with low noise operation at 41dB and 200 vibrations per minute, leaving them fresh as daisies! The LG Styler™ also dehumidifies closets and indoor spaces to keep the surrounding atmosphere refreshed.
• Gentle Dry: With the heat pump system, its low-temperature drying system dries clothing faster than air drying. Gently dry your clothes that require special care without worrying about shrinkage or damage caused by heat. Care for suits, dresses, sweaters, and other delicate pieces of clothing becomes easier and more convenient.
• Pants Press: Bring your A-game when it comes to wearing suits with the pants press compartment. It is a quick and easy care for suit pants that are often difficult to hang while maintaining a perfect crease.

The Smart Wardrobe with Eco-friendly Design
The LG Styler™ is also equipped with smart and eco-friendly functions that enable you to contribute to environmental awareness and sustainability.

• LGThinQ™: LG ThinQ™ technology lets you operate or monitor precious garments from anywhere, anytime with just one click of a button on your smartphone. Connect the LG Styler™ to the LG ThinQ™ app using Wi-Fi and you can control, track energy consumption, or use Cycle Download to add newly developed care cycles. The app will also alert you when your garments are clean and ready to wear.
• Eco-Friendly: LG Styler™ uses the TrueSteam™ technology, which operates with only pure water, no chemicals. Also, the heat pump system uses less energy to dry. Not only does it save energy and cost, but it also contributes to the wellness of the environment.

The LG Styler™ is not just limited to clothing care and sanitisation. Personal belongings such as handbags (suitable for steam cleaning), belts and soft toys can also be sanitised in it. The best part is the LG Styler™ caters to all user groups’ needs, be it an athlete, a pet owner or someone who loves their clothing collection; the LG Styler™ is made for everyone!

Pricing & Availability
To find out more information or purchase the LG Styler™, be sure to visit LG Electronics Malaysia’s website or go to your nearest LG authorised dealer nationwide, when the Movement Control Order (MCO) has lifted.

Model	Colour	Price (MSRP)
S3WF – LG Styler™ in White	White	8,499
S3MFC - LG Styler™ Essence Mirrored Finish	Silver	8,499

Additionally, prior the arrival of the LG Styler™ in Malaysia, customers can purchase the LG Styler™ during the pre-order period from 17th July to 31st July at a discounted price of RM 7,399. With the first 50 purchase of the product during the pre-order period, LG is giving away ONE LG PuriCare™ 360° Air Purifier (worth RM3,300) each for free on a first come-first-serve basis. Don’t miss out on this great deal and the opportunity to own both the LG Styler™ and LG PuriCare™ 360° Air Purifier!

Check out this link to find the nearest LG authorised dealer and get your hands on the innovative LG Styler™ during the pre-order period.

[1] LG Racks Up 31 Red Dot Design Awards - https://www.lgnewsroom.com/2021/04/lg-racks-up-31-red-dot-design-awards/