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Huggies Launches AirSoft Pants That Let Babies and Parents Breathe Easy
Kuala Lumpur just got a little breezier for parents and babies alike! Huggies Malaysia has launched its new and improved Huggies AirSoft Pants, specially built for Malaysia’s hot and humid days. Packed with Super AiryZone™ and 360 Cloudsoft™ tech, these diapers are designed to keep babies cool, dry, and happy while letting parents enjoy stress-free moments.
Real Moments, Real Parents, Real Solutions
Let’s be real, parenting isn’t always picture-perfect. There’s mess, chaos, and a whole lot of movement. That’s why the new Huggies AirSoft Pants focus on what matters most:
- ✔️ Less stuffiness, more airflow
- ✔️ Soft-as-cloud textures that babies love
- ✔️ Easy fits that don’t fight back during diaper changes
According to Leong Wei Li, Senior Brand Manager of Huggies Malaysia:
“Every upgrade is inspired by real parenting struggles from restless diaper changes to overnight leaks. This new range is built to make every moment easier and breezier.”
What’s New in Huggies AirSoft Pants?
For Gen Z parents juggling full schedules and growing toddlers, here’s why this new drop is worth checking out:
🌬️ Super AiryZone™
Provides 10x more airflow through ventilated zones at the front, back, and centre. Keeps baby’s skin cool in Malaysia’s tropical heat.
☁️ 360 Cloudsoft™
Crafted with ultra-fine fibres, the outer layer is now 150% softer than before. Think pillow-level softness that doesn’t irritate baby’s skin.
🧷 Fuss-Free Fit
Comes in sizes M to XXL, so it grows with your baby’s movement and activity level. Perfect for toddlers on the move.
Parents Tried It And Loved It
At a recent launch event, 100 families tested the new AirSoft Pants through fun playground setups like the Super AiryZone™ Tunnel and Cloudsoft™ Ball Pit. The result? Smiling babies and relieved parents. Real-world tested, baby approved.
Score RM100 Off on TikTok, Limited Time Only
To celebrate the launch, Huggies is dropping exclusive vouchers during the Huggies Payday Sale on TikTok from 24–26 June 2025:
- 🎁 Get RM100 off with a min spend of RM330
- 🛒 Only on the Huggies official TikTok store
- 🏃♀️ First come, first served so set your reminders!
Where to Buy
The all-new Huggies AirSoft Pants are now available across:
- Major supermarkets & hypermarkets nationwide
- Online platforms including Shopee, Lazada, and TikTok Shop
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