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Ever had one of those days when you're craving a proper steak, but the thought of sitting down for a full steakhouse meal feels like too much effort? You want something rich, savoury and satisfying, preferably something you can enjoy casually or share with friends.
Domino's Pizza Malaysia has come up with an alternative, putting steak-inspired flavours onto one of the country's favourite comfort foods.
Its latest limited-time Cheese & Steak Pizza range combines smoky, grilled flavours with rich cheese sauce and hearty toppings. The launch also comes with an unusual appointment: Malaysian food content creator Adrian, better known as Mr POV, has been named the brand's Chief Cravings Officer.
Domino's Pizza Malaysia has come up with an alternative, putting steak-inspired flavours onto one of the country's favourite comfort foods.
Its latest limited-time Cheese & Steak Pizza range combines smoky, grilled flavours with rich cheese sauce and hearty toppings. The launch also comes with an unusual appointment: Malaysian food content creator Adrian, better known as Mr POV, has been named the brand's Chief Cravings Officer.
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Rather than recreating a traditional steakhouse meal, the new range takes inspiration from the flavours Malaysians associate with grilled steak and brings them into a more familiar, easy-to-share format. Think smoky meat, vegetables and a generous helping of grilled cheese sauce, all served on a freshly baked pizza.
Three Cheese & Steak Pizzas to Try
The Cheese & Steak range introduces three varieties, each offering a different combination of toppings and grilled flavours. Whether you prefer beef or chicken, there's a slightly different take on the same indulgent idea.
Cheese & Steak Beef Signature
Three Cheese & Steak Pizzas to Try
The Cheese & Steak range introduces three varieties, each offering a different combination of toppings and grilled flavours. Whether you prefer beef or chicken, there's a slightly different take on the same indulgent idea.
Cheese & Steak Beef Signature
For those who enjoy the deeper, savoury flavours of beef, the Beef Signature brings together smoky steak brisket, onions, green peppers and mushrooms. A rich grilled cheese sauce ties everything together, creating a hearty combination of meat, vegetables and cheese in every slice.
Cheese & Steak Chicken Deluxe
Cheese & Steak Chicken Deluxe
The Chicken Deluxe takes a different approach with grilled chicken steak chunks, onions, green peppers and cherry tomatoes. Finished with grilled cheese sauce and a smoky flavour, it offers a robust combination for those who prefer chicken without missing out on the steak-inspired experience.
Cheese & Steak Chicken Classic
Cheese & Steak Chicken Classic
If you prefer something a little more familiar, the Chicken Classic combines grilled chicken steak chunks with chicken sausage and onions. The toppings are brought together with the same rich grilled cheese sauce, delivering a combination of grilled flavours and cheesy richness.
For an even cheesier finish, customers can upgrade their pizza to the Crunchy Cheddar Crust for an additional RM3 for a Regular pizza or RM5 for a Large pizza.
More Than Pizza: Cheesy Loaded Fries Join the Menu
The Cheese & Steak experience doesn't stop at pizza. Domino's has also introduced two accompanying sides, Cheesy Beef Loaded Fries and Cheesy Chicken Loaded Fries.
Both feature fries topped with creamy nacho cheese sauce, with a choice of smoky beef brisket strips or grilled chicken chunks. They're designed to complement the new pizzas, particularly for anyone looking to turn their order into a more indulgent meal.
For an even cheesier finish, customers can upgrade their pizza to the Crunchy Cheddar Crust for an additional RM3 for a Regular pizza or RM5 for a Large pizza.
More Than Pizza: Cheesy Loaded Fries Join the Menu
The Cheese & Steak experience doesn't stop at pizza. Domino's has also introduced two accompanying sides, Cheesy Beef Loaded Fries and Cheesy Chicken Loaded Fries.
Both feature fries topped with creamy nacho cheese sauce, with a choice of smoky beef brisket strips or grilled chicken chunks. They're designed to complement the new pizzas, particularly for anyone looking to turn their order into a more indulgent meal.
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Meet Domino's New Chief Cravings Officer, Mr POV
We've all experienced that familiar food dilemma. You're hungry, everyone has a different suggestion, and somehow deciding what to eat becomes more complicated than it should be.
Domino's is turning those everyday situations into the centrepiece of its latest campaign by appointing Malaysian gastronomy influencer Adrian, popularly known as Mr POV, as its Chief Cravings Officer (CCO).
It's not your typical corporate appointment. His mission is to identify people's cravings, understand their food dilemmas and help them find something satisfying to eat.
We've all experienced that familiar food dilemma. You're hungry, everyone has a different suggestion, and somehow deciding what to eat becomes more complicated than it should be.
Domino's is turning those everyday situations into the centrepiece of its latest campaign by appointing Malaysian gastronomy influencer Adrian, popularly known as Mr POV, as its Chief Cravings Officer (CCO).
It's not your typical corporate appointment. His mission is to identify people's cravings, understand their food dilemmas and help them find something satisfying to eat.
His first assignment revolves around the new Cheese & Steak range. Adrian will begin by taste-testing the Beef Signature pizza before heading out to meet people facing the all-too-familiar question of what to eat.
Future missions will place him in relatable situations, including an office lunch that has run over schedule and a date night where the restaurant is fully booked. The idea is to demonstrate how a simple food decision can become a dilemma, and how Domino's hopes to offer a convenient solution.
“There’s something about a steak craving that when you want something rich, savoury and indulgent, nothing else quite hits the spot,” said Ringo Joannes, Region CEO of Domino’s Pizza Malaysia, Singapore and Cambodia. “With Cheese & Steak, we’re bringing those bold flavours together with grilled cheese and pizza to give Malaysians a new way to satisfy that craving.”
“That is where Adrian comes in. As our Chief Cravings Officer, his role is to understand the situation, find the craving and solve it,” Ringo added.
For Adrian, the role is about capturing the moments when people know they're hungry but can't quite decide what will satisfy them.
“Everyone knows that moment when you’re hungry, but nothing sounds right. You want something satisfying, but also casual, accessible and easy to share. That’s where my job as Chief Cravings Officer comes in,” said Adrian.
“I’m on a mission to find people at their most confused, hungry and desperate-to-eat moments, and give them a solution. If that solution involves Cheese & Steak pizza, I’m very happy to report for duty.”
The appointment forms part of Domino's broader “Unbox Your Cravings” brand platform, which uses everyday food situations to connect with customers. With Mr POV leading the missions, the campaign aims to make those familiar moments of indecision a little more entertaining.
Where to Get Domino's Cheese & Steak Pizza
The new Cheese & Steak Pizza range is available for a limited time at all Domino's Pizza stores across Malaysia.
Customers can place their orders through the Domino's website, the Domino's App or by walking into their nearest Domino's store.
Whether it's a quick lunch, a casual dinner or a group meal where nobody can agree on what to order, the new range offers another way to enjoy steak-inspired flavours without heading to a steakhouse.
Future missions will place him in relatable situations, including an office lunch that has run over schedule and a date night where the restaurant is fully booked. The idea is to demonstrate how a simple food decision can become a dilemma, and how Domino's hopes to offer a convenient solution.
“There’s something about a steak craving that when you want something rich, savoury and indulgent, nothing else quite hits the spot,” said Ringo Joannes, Region CEO of Domino’s Pizza Malaysia, Singapore and Cambodia. “With Cheese & Steak, we’re bringing those bold flavours together with grilled cheese and pizza to give Malaysians a new way to satisfy that craving.”
“That is where Adrian comes in. As our Chief Cravings Officer, his role is to understand the situation, find the craving and solve it,” Ringo added.
For Adrian, the role is about capturing the moments when people know they're hungry but can't quite decide what will satisfy them.
“Everyone knows that moment when you’re hungry, but nothing sounds right. You want something satisfying, but also casual, accessible and easy to share. That’s where my job as Chief Cravings Officer comes in,” said Adrian.
“I’m on a mission to find people at their most confused, hungry and desperate-to-eat moments, and give them a solution. If that solution involves Cheese & Steak pizza, I’m very happy to report for duty.”
The appointment forms part of Domino's broader “Unbox Your Cravings” brand platform, which uses everyday food situations to connect with customers. With Mr POV leading the missions, the campaign aims to make those familiar moments of indecision a little more entertaining.
Where to Get Domino's Cheese & Steak Pizza
The new Cheese & Steak Pizza range is available for a limited time at all Domino's Pizza stores across Malaysia.
Customers can place their orders through the Domino's website, the Domino's App or by walking into their nearest Domino's store.
Whether it's a quick lunch, a casual dinner or a group meal where nobody can agree on what to order, the new range offers another way to enjoy steak-inspired flavours without heading to a steakhouse.
