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In collaboration with Malaysian jewellery brand GUNG, City of TSUBAKI 4.0 brings together haircare and personal style in a celebration of individuality and self-expression. (From the left: Carrol Tan, Head of Trading Watsons, Yinn Oii, Founder and Creative Director of GUNG Jewellery, Frederick Ng, General Manager and Country Representative for FineToday Malaysia and Indonesia, Caryn Loh, Regional Managing Director, Health & Beauty Asia and Regional Exclusives Director of Watsons AS, Danny Hoh, Chief Operating Officer and Quah Jia Min, Regional Marketing Vice President) Japanese haircare brand TSUBAKI is celebrating individuality and the modern woman's approach to beauty through City of TSUBAKI 4.0, bringing together targeted hair and scalp care with personal style. Known for combining Japanese beauty traditions with haircare technology, TSUBAKI offers solutions for different concerns, including dryness, frizz, lack of volume, hair fall and dandruff. Its range is designe...

Malaysian cosmetics favourite marks a quarter-century milestone with an exclusive fan meet-and-greet, birthday celebration and appearances by K-pop star Hendery of NCT's WayV and YAM Tengku Zatashah binti Sultan Sharafuddin Idris Shah, Princess of Selangor. IN2IT has celebrated 25 years in Malaysia with a six-day anniversary event at Sunway Pyramid, bringing together beauty, entertainment and fan experiences to mark a quarter-century for the cosmetics brand. Held at the Orange Concourse, the celebration featured a special appearance by Hendery of NCT's WayV , alongside YAM Tengku Zatashah binti Sultan Sharafuddin Idris Shah, Princess of Selangor . Built around the theme "Beauty and Love" , the anniversary reflected on IN2IT's evolution over the past 25 years and the customers who have supported the brand throughout its journey in Malaysia's beauty industry. That relationship with its community also inspired the brand's exclusive 25th Annivers...

A Malaysian Brand with European Luxury & Korean Biotech Innovation Malaysia’s beauty landscape is set for a new wave of innovation as Anewmax , a next-generation skincare brand blending European luxury craftsmanship with Korean biotech science , officially debuts in Malaysia via a highly anticipated soft launch. Born in Malaysia and crafted through global partnerships, Anewmax is created for a new generation of consumers who demand maximum results in minimal steps . The brand embodies the philosophy: “Max Results, Minimal Steps, Honest Beauty.” A Soft Revolution in Skincare In a market crowded with multi-step routines and complex claims, Anewmax offers a refreshing, simplified approach. Its debut lineup features clinical-grade actives, sensorial textures and minimalist routines designed for modern lifestyles. The brand’s launch focuses on three hero products, each representing Anewmax’s core promise of powerful, high-performance skincare made approachable. Anewmax Ke...

Experience Protection That Feels as Light as Air! Many consumers often skip sunscreen because traditional formulas feel thick, sticky, or heavy on the skin. Understanding this, Safi Malaysia set out to create a solution that combines the protection of a sunscreen with the comfort and lightness of a serum, making daily sun care effortless, comfortable, and enjoyable. As the morning sun painted the skies over Farm Fresh, UPM Serdang , a colourful hot air balloon lifted gracefully above the fields. Against this breathtaking backdrop, Safi Malaysia , the No. 1 halal skincare brand , proudly unveiled its latest innovation, the Safi Perfect White 3X Advance Watery Light Serum Sunscreen SPF 50+ PA++++ , in a launch event designed to capture the product’s very essence: light, radiant, and uplifting. Recognising the needs of Malaysian women who live under the tropical sun and are constantly on the go, Safi Malaysia created a breakthrough 2-in-1 serum sunscreen and primer that ma...

An immersive archive experience that brings British heritage, scent storytelling, and timeless elegance to Malaysia for the first time Nicholas Vo Van, Puig Southeast Asia Niche Director, at the Penhaligon’s 155 Anniversary Exhibition In celebration of 155 years of perfumed artistry, British fragrance house Penhaligon’s presents a richly immersive exhibition at Silverfox, Kuala Lumpur , from 15 to 17 August . Penhaligon’s is more than just a perfumer. Penhaligon’s is a timeless tale, an artisan, and a curator of British eccentricity. Through the exhibition, guests will experience how the brand bridges tradition and creativity, from 19th-century grooming rituals to contemporary fragrance masterpieces, in a space tailored for both discovery and delight. Founded in 1870 by Cornish barber William Henry Penhaligon , the brand began as a modest barbershop on Jermyn Street , London, beside the Turkish baths. Inspired by the rich aromas drifting through the air, Penhaligon created h...

Sensitive Skin Takes the Spotlight at Cetaphil SkinLABS Skincare just got smarter for Malaysian Gen Z and Millennials. Cetaphil SkinLABS Malaysia has officially launched, bringing a new advocacy-first strategy and innovative products that prove sensitive skin can be both cared for and treated effectively. Backed by dermatologists and powered by influencer voices, Cetaphil is stepping up as more than a skincare brand. It’s a trusted voice in an era flooded with confusing beauty advice. Why Cetaphil SkinLABS Stands Out The launch didn’t just showcase products, it doubled as an immersive, educational experience for media, KOLs, and dermatologists. Attendees explored four zones: Hydration, Exfoliate, Radiance, and Gentle, to experience how Cetaphil creates solutions for every stage of sensitive skin. Highlights included: Talks by dermatologists, pharmacists, and beauty KOLs sharing real skin journeys. Live product demos featuring Cetaphil’s latest innovations. Science...

Be the First to Explore Hince’s Best-Selling Products Exclusively at AINZ & TULPE this October AINZ & TULPE, Malaysia’s leading destination for Asian beauty trends, proudly announces the exclusive retail debut of Hince, the renowned South Korean brand celebrated for its mood-narrative makeup that enhances natural beauty. For the first time in Malaysia, beauty enthusiasts can experience Hince’s products at AINZ & TULPE’s stores in Mid Valley Megamall, Sunway Pyramid, Pavilion Bukit Jalil, and IOI City Mall. This exclusive launch offers a rare opportunity to explore the latest in Korean beauty in Malaysia. Hince is known for its unique philosophy and inspires individuals to embrace their natural beauty with a focus on rich colours and skin-enhancing textures. The product range now available in Malaysia through AINZ & TULPE, brings the essence of South Korea’s most innovative beauty formulas to local beauty lovers. As part of AINZ & TULPE's commitment to curating t...

Experience the perfect harmony of brightening and sun protection for the skin  As Malaysia experiences year-round sun exposure, prolonged UV damage has become a growing concern, leading to common issues such as dark spots, premature ageing, and uneven skin tone. Recognizing this, Safi conducted extensive research to create a product that uniquely protects the skin from harmful UV rays but also gives the benefit of skin brightening. With that, Safi Malaysia has officially launched its latest skincare innovation, the Safi Perfect White Sunscreen 3X Brightening Sunscreen SPF 50+ PA++++, offering Malaysian women a convenient solution to protect and enhance their skin in one step. The Safi Perfect White 3X Advanced Brightening Sunscreen SPF 50+ PA++++ contains up to 100X Vitamin C, extracted from Kakadu Plum, which penetrates deep into the basal layer of the skin to reduce the appearance of dark spots, resulting in brighter skin. It is enhanced with two skin-loving ingredients: Glycolic...

Be the First to Experience the Best of TIRTIR with an Exclusive Promotion this September AINZ & TULPE, the renowned Japanese beauty retailer, is thrilled to be the first in Malaysia to introduce the highly coveted TIRTIR product line exclusively, offering beauty enthusiasts an unparalleled experience. This launch comes with a special promotion running from 13th to 29th September 2024. During this limited-time promotion, consumers can enjoy an exclusive 10% on all TIRTIR products at AINZ & TULPE stores in Mid Valley Megamall, Sunway Pyramid, Pavilion Bukit Jalil, and IOI City Mall. AINZ & TULPE, established in Japan in 2002, has grown to 83 stores across the country, offering the latest beauty and health trends. In May 2022, it expanded internationally with its first outlet in Malaysia, and became the go-to destination for beauty enthusiasts seeking the best of Asian beauty trends. Staying true to its mission of becoming a leading Asian beauty retailer that introduces exciti...

A moment of elegance and innovation was witnessed at the 19th Piala Seri Endon 2024 Annual Batik Design Competition organised by Yayasan Budi Penyayang Malaysia, as Her Majesty Raja Zarith Sofiah Queen of Malaysia graced the NIVEA booth with her presence. NIVEA returns to this annual event as the official skin care partner showcasing cutting-edge skincare science embodied in its No.1 Anti-Spot Expert LUMINOUS630 while supporting the mission to preserve Malaysia’s rich batik heritage. During the visit, Her Majesty, accompanied by Dato’ Leela Mohd Ali, CEO of Yayasan Budi Penyayang Malaysia (PENYAYANG), was warmly welcomed by Dr. Christopher Vierhaus, Country Manager of Beiersdorf Malaysia & Singapore, as they engaged in an insightful conversation about the World’s No.1 Anti-Spot Serum – NIVEA LUMINOUS630 Anti-Spot Serum. This revolutionary skincare solution tackles both visible and ‘hidden’ dark spots that have yet to surface, often forming deep within the skin layers. These hidden ...

Ainz & Tulpe, the renowned beauty retailer from Japan, is redefining the beauty landscape in Malaysia by offering the largest and most comprehensive selection of Asian beauty products. Ainz & Tulpe provides Malaysian consumers with an unparalleled beauty shopping experience through four well-established stores in Mid Valley Megamall, Sunway Pyramid, Pavilion Bukit Jalil, and IOI City Mall. Each store is a gateway to the latest beauty trends from across Asia, designed to cater to the diverse needs of Malaysian beauty enthusiasts. “Our goal is to be the first stop for anyone seeking the latest in J-Beauty and K-Beauty products,” Seiji Kato, Chief Operating Officer of AMC Retail Malaysia Sdn. Bhd. said. “We offer an extensive range from affordable daily essentials to premium cosmetics, and we pride ourselves on quickly adapting to the latest trends and making them available to our customers. Our dynamic store environment is designed to engage and inspire, making every visit a new ...

Mark your calendars and get ready to indulge. Ulike’s 9.9 Big Promo is here, offering beauty lovers the ultimate chance to revolutionize their routines with cutting-edge technology at jaw-dropping prices. It’s sale season – and Ulike, a leader in beauty technology, is thrilled to announce the launch of its highly anticipated 9.9 Big Promo. This exclusive promo brings unbeatable discounts on Ulike’s top-selling products, offering beauty enthusiasts a chance to elevate their skincare and hair removal routines at incredible prices. Running for a limited time only and while stocks last, the 9.9 Big Promo is packed with exceptional deals that you won’t want to miss. Here’s a look at all the deals: Ulike ReGlow LED Face Mask Experience industry-leading LED technology with the Ulike ReGlow LED Face Mask, designed to lighten your skin in just 10 minutes. It’s your skin’s new best friend, offering professional-grade results in the comfort of your home. Get it now for only RM2,199 and enjoy an e...