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Leaving behind 2020, the year that was… well… you know. There’s big news coming from Pringles®: Mr. P, the much-loved mustachioed mascot, has had a Glow Up! Who doesn’t love a makeover, especially after 20 years? Check out how 2021 his new look is! While he didn’t cut bangs or grow a beard, the iconic Mr. P has been given a revamp in a bald new direction. The New Mind Popping Mr. P has less hair and more style. His brows, even more expressive, are now out and proud over twinkling eyes. That signature mustache is sleeker and more dynamic, with his bowtie as crisp as ever. So you won’t miss it when he gives you a cheeky wink because Mr. P’s come out of his shell and isn’t afraid to get playful. He’s Pringle, and ready to mingle. Bose Sanjib The best part is, the iconic pop and crunch that is the unique Pringles® snacking experience hasn’t changed. The same inventive flavours that we all know and love; still taste the way we remember, just in a brand-new can with bold colours and a cleane...

Benchmark report from Uniphore confirms call centres are a lifeline for consumers seeking support for COVID vaccines, travel, online shopping and more into 2021 Contact centres have yet to catch up with customer expectations almost a year into the global pandemic More than half of Malaysians (59%) trust remote agents with their personal information; Indians and Vietnamese trust remote agents the most. Local consumers (57%) preferred to speak to a live agent when reaching a company’s call centre Uniphore , an early leader in Conversational Service Automation (CSA), announced results from its latest COVID-era survey that highlights significant challenges faced by both consumers and customer service centres. This includes noteworthy consumer frustrations and missed opportunities for brands to deliver a better experience while building trust and loyalty across Asia-Pacific (APAC) and Malaysia. The report also shows consumers have high expectations when it comes to customer experience and t...

The Italian Team’s time is 7 hours, 50 minutes and 44 seconds Giovanni Soldini and Maserati Multi 70’s Team arrived in Porto Cervo at 9:09 38” on March 21st, setting a new Monaco to Porto Cervo multihull record, sailing 195 miles in 7 hours, 50 minutes and 44 seconds. The Italian crew’s record is only 2 minutes and 47 seconds better than the one set by MOD70 Phaedo3 in 2016 with Brian Thompson (7 hours, 53 minutes and 31 seconds and an average speed of 24,71 knots). The Italian trimaran crossed the starting line off Monaco at 1:18 54” on Sunday March 21st and picked up speed towards Corsica. Soldini commented: «At first we were sailing really fast with 25/30 knots of north- easterly wind, reaching up to 38 knots of speed, then the wind dropped before the Strait of Bonifacio for a couple of hours. Luckily, the wind got stronger again and we started speeding up in the strait. It’s been really incredible, we crossed the finish line sailing at 35 knots! We knew this would be a risky window...

MAGGI®’s recent “Sajian Dikongsi, Kebahagiaan Dirai” Chinese New Year (CNY) campaign brought festive joy and support for the welfare needs of senior citizens in care homes across the nation, many of whom were deeply impacted by the COVID-19 pandemic. Recipient Ms. Wendy Yap, Founder of Persatuan Rumah Caring Kajang MAGGI®’s Corporate Social Responsibility (CSR) initiative received an overwhelming 1.18 million entries through its CNY Campaign, which raised RM118,000 for more than 11 elderly care homes across Malaysia. The 2-month “Sajian Dikongsi, Kebahagiaan Dirai” campaign which ran from January to February, saw MAGGI® contributing RM0.10 for every contest entry it received from the public. These homes will be receiving upgrades to their living facilities as well as contributions in the form of food supplies and household items. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad said, “Staying true to our brand promise, You and MAGGI® Cook the Differe...

As the official theme song for PUBG MOBILE Pro League 2021 Rapper, producer, singer, and songwriter, Rich Brian returns with his first single of 2021, “Sydney”, the new track also acts as the new anthem for the PUBG MOBILE Pro League (PMPL) 2021. The new anthem via 88rising accompanies Malaysian top team journey and competition in PMPL MY SG region which begins on 24 March 2021. The song is now available for download here . Inspired by hip-hop group Three 6 Mafia, “Sydney” blends Rich Brian’s signature deep vocals and laid back flow with some saxophone thrown in, thus once again displaying the artist’s ability to constantly shapeshift and reinvent his sound. “I created Sydney after listening to a ton of Three 6 Mafia,” explained Rich Brian. “The entire production of this single was heavily inspired by the hip-hop group. I also wanted to hear myself flexing about my life over some beautiful saxophone.” Throughout “Sydney”, Rich Brian shares how he has matured and grown as an artist, fr...

Airfunding , a global donation-based crowdfunding platform is gearing up to become Asia's No.1 Crowdfunding Platform. Kiheitai Inc ., a Tokyo-based digital company that owns the crowdfunding site called Airfunding is further expanding its presence across Asia Pacific. Airfunding recently launched its marketing efforts for the second quarter of 2021 in the Asia Pacific. The new effort will enhance its global presence across Asia Pacific Region, supporting its operations in other countries like Mexico, Columbia, Japan, the Philippines, and Russia. By expanding and strengthening APAC Market, Airfunding aims to be the number one global crowdfunding platform in the region. Airfunding is a fundraising platform that specializes in small-scale projects made by individuals, groups, or local NGOs, for a personal cause, community initiative, an event, or just anything that needs funding. It is a keep-it-all crowdfunding platform, so project owners keep the entire amount collected even if ...

Sit back and enjoy four hours of music playback after just 10-minutes of charging [2] ! HUAWEI Malaysia today announced that the HUAWEI FreeBuds 4i will be launching in Malaysia very soon! As a key market, Malaysia is one of the first few countries to welcome the TWS earphones following the global launch earlier this month. The latest addition to the HUAWEI Audio Family and the FreeBuds i Series will come with exciting features including Active Noise Cancellation (ANC), Awareness Mode, superior battery life and sound quality. With years of expertise in the technological innovation within the field of TWS earbuds, HUAWEI continues to strengthen its mission to provide quality user experience through technology for a fully connected and intelligent world making it accessible to all. HUAWEI is committed to providing the ultimate ANC experience as seen in its audio products such as the HUAWEI FreeBuds Pro – the world’s first TWS earbuds to feature Intelligent Dynamic ANC. The feature can r...

Fabian Emanuel foodpanda Malaysia has announced that Fabian Emanuel, Head of Marketing will be taking on an expanded role with the organisation to oversee brand campaigns at a regional level as the new Asia Pacific Head of Campaigns for foodpanda. This new role comes after Emanuel successfully drove growth of foodpanda Malaysia since first joining the organisation back in 2017. Commenting on the announcement, Emanuel said, “I truly believe in the purpose, message, and goals of foodpanda. I am excited to be taking on an enhanced role that will allow me to contribute even more substantially towards the brand’s overall growth within the region.” As a Head of Marketing at foodpanda Malaysia, Emanuel led the brand’s marketing activities across social media and digital campaigns, advertising, and creative projects. He was integral in crafting various strategies for all marketing teams, including digital, advertising, communications, and creative. Caroline Wee Emanuel’s career at foodpanda Ma...

Nasi Lemak McD now comes with aromatic coconut rice infused with the sweet fragrance of pandan leaves McDonald’s Malaysia is introducing an improved recipe to its popular Nasi Lemak McD. Rich in flavour, this customer favourite is now served with aromatic coconut rice infused with pandan leaves, crispy anchovies, fresh cucumbers, and fried egg, topped with spicy sweet sambal – creating the perfect balance of sweet and savoury. This recipe will be a permanent menu item enabling customers to enjoy this dish at any time of the day in all McDonald’s restaurants across the country. “At McDonald’s Malaysia, we are constantly working to make our existing menu items better for our customers. As one of the most popular and beloved dishes in the country, we understand how much nasi lemak means to Malaysians. We are excited to introduce this improved recipe to satisfy our customer’s cravings, and we hope Malaysians will now enjoy this dish more than ever, since the introduction to the Nasi Lem...

Colgate joins hands with Bunga, Jazz Tan, Juliana Adam and Heidy Quah to inspire optimism Covid-19 Quarantine and Low-Risk Treatment Centre (PKRC) As a wrap up to its #SmileStrongBersama campaign, Colgate-Palmolive Malaysia (Colgate) put optimism into action and distributed 10,000 oral care packages to various segments of society, including frontliners and COVID-19 patients, as well as the less privileged communities. Covid-19 Quarantine and Low-Risk Treatment Centre (PKRC) Colgate's #SmileStrongBersama campaign and Donate A Smile Instagram filter were launched in December with the goal to inspire Malaysians to embrace their inner optimist and create a better future that we can all smile about. Malaysians were encouraged to donate their smiles, which were then converted into care packages to be donated. “As the #1 Global Oral Care Brand, Colgate helps keep the world smiling by taking care of billions of people with the most technologically advanced and clinically proven oral ca...

The new Samsung Galaxy A series enables everyone to experience awesome technology at a price that suits their needs Samsung Electronics Co., Ltd just unveiled the Samsung Galaxy A52 and A72, making powerful innovation accessible to everyone. The latest Samsung Galaxy A series lets you communicate and express yourself with an awesome camera, immerse yourself in a clear viewing experience with a smooth scrolling display, and enjoy greater peace of mind with innovative Galaxy foundation features including water resistance and a long-lasting battery. The Galaxy A series will also expand your mobile experience by providing access to the wider Galaxy ecosystem of connected devices, such as Galaxy Buds Pro, Galaxy SmartTag, and Galaxy Tab [1] . “Samsung strives to give consumers what they want and need most. That’s why we set out with a vision for the Galaxy A series to democratize Galaxy innovations for everyone,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung...

Spring is finally here and with it the advance of cherry blossoms. After an extended period of movement controls, there’s more of a reason than ever to want to experience the majestic blooms. While Japan is usually the hot destination for “Sakura Zensen”, digital travel platform Agoda shares ideas of where to experience hints of pink closer to home. Agoda’s GoLocal Survey has shown a third of travelers across the globe cite “Nature” as their preferred type of holiday destination, making national parks or gardens an ideal getaway to get off the grid and be surrounded by spring buds. Malaysia 37,600 properties in Malaysia Credit Photo: The Star Kedah Malaysians can revel in the fact that Malaysia has its own ‘sakura season’. Every year from February to April, the city streets of Alor Setar are lined with ethereal trails of pink and white. Known as Tecoma trees, these flowers resembling cherry blossoms transform the city. While the blooms can be found in most parts of the city, by far th...