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The winners of The BrandLaureate Best Brands Awards 2018-2019 were announced at its gala dinner, held at the Majestic Hotel, Kuala Lumpur. Organized by the World Brands Foundation (TWBF), the world's only brands and branding foundation, this special and prestigious The BrandLaureate BestBrands Awards recognizes brands that are market leaders in their respective categories.
Over 1,000 guests comprising government and corporate leaders, brand owners and leading personalities were in attendance.
With the theme, "To Be Heard", the winning brands are those that have a strong brand voice, that are able to convey their brand stories with clarity. Every brands needs to have its own brand voice or else consumers will not know what the brand represents.
In his speech Dr. KK Johan, World President for The BrandLaureate says that brands with strong brand voice are often influencers and game changers. They are the market leaders that are able to convince consumers to choose their brands over the rest of the competition.
Brands that do not have brand voices will not be heard. This will be hurting and damaging to brands and they will eventually be removed from the radar of consumers' mind.
He further reiterated that brand voice determine the brand identity and positioning of the brand, so every brand must take note of the importance of having its brand voice.
The night began with the announcement of the involvement and renaming of the Asia Pacific Brands Foundation to The Worlds Brands Foundation (TWBF). TWBF has been at the forefront of promoting brands and branding through its various initiatives such as The BrandLaureate BestBrands Awards, the publication of The BrandLaureate Business World Review, seminars, online education and the brand gallery which houses all the recipients of the Awards.
In line with TWBF's mission to expand The BrandLaureate Best Brands Awards globally, 10 country presidents were appointed to carry on this objective. The 10 country presidents represent Australia, China, India, Japan, Malaysia, Philippines, Thailand, Singapore, South Korea and Vietnam. TWBP will then appoint its next batch of 10 presidents next year until in line with its expansion plan.
THE BRANDLAUREATE COUNTRY PRESIDENTS
THE BRANDLAUREATE COUNTRY PRESIDENTS
| No. | Name | Country |
|---|---|---|
| 1 | Mr. Andrew Kim | Australia |
| 2 | Mr. Johnny Tai Teck Hing | China |
| 3 | Mr. Bhatt Ganesh Parmanand | India |
| 4 | Ms. Tomoko Takahashi | Japan |
| 5 | Ms. Lesley Teres Retnam | Philippines |
| 6 | Mr. Kevin Quoc-Cuong Vuong | Singapore |
| 7 | Mr. Doryan Dohyun Ahn | South Korea |
| 8 | Dr. Kriengsak Chareonwongsak | Thailand |
| 9 | Mr. Paul Chan Meng Yeong | Vietnam |
| 10 | Ms. Chew Bee Peng | Malaysia |
The highlights of the night was the presentation of The BrandLaureate Hall of Fame- Lifetime Achievement Award 2019 to H.E. President Baron Divavesi Waqa, the President of the republic of Nauru, as the 14th President of the nation and as a champion in promoting environmental sustainability.
President Waqa is a two term elected President and also the voice of climate change in the international arena, with special focus in the Pacific Island States.
A special awards - The BrandLaureate - The Brand Voice Legacy Award 2019 was presented to Dr. KK Johan, the Founder and World President of The BrandLaureate. Dr. Johan is the voice of The BrandLaureate for the past 14 years and has successfully built The BrandLaureate to be the No.1 in the world branding awards.
THE BRANDLAUREATE BOOK OF WORLD RECORDS
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| The President of Nauru, Baron Divavesi Waqa receiving The BrandLaureate Lifetime Achievement Award at The Brandlaureate BestBrands Awards 2018 - 2019. |
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| The World Brand Foundation's World President and Founding Father, Dr.KKJohan receiving The BrandLaureate Brand Voice Legacy Award at The Brandlaureate BestBrands Awards 2018 - 2019. |
THE BRANDLAUREATE BOOK OF WORLD RECORDS
| Name | Contributions |
|---|---|
| Tan Sri Dr. Augustine Ong Soon Hock | The Father of Malaysian Palm Oil |
| Datul Lee Chong Wei | Malaysia's Badminton Legend |
| Million Loves in Me - Director, Sampson Yuen | An Independent Film That Received The Most International Awards |
| Alain Robert | The French Spiderman |
Other categories of Awards included The BrandLaureate Brand Founder Legacy Awards to honor brand owners who have built their businesses and carved their legacy through their brands.
Each recipients received The BrandLaureate 24K gold plated trophy and a glass-framed certificate.
The winners of the Awards are evaluated and selected by the Brand Committee based on the following criteria:
- Brand strategy
- Brand culture
- Integrated brand communications
- Brand innovation
- Brand performance
"The BrandLaureate is synonymous with leadership and ingenuity. Since our inception, we have stamped our mark in the business community. We have overtaken many awards that started way ahead of us and we continue to blaze the trail with our ingenious and innovative ideas. The BrandLaureate has brought branding into a new level and the sound of The BrandLaureate shaken and awakens brands." says Dr KK Johan, President of The BrandLaureate.
