Page Nav

TRUE

Grid

GRID_STYLE

Hover

TRUE

LATEST UPDATE

latest

Skin That Always Glows With Pixy’s New “Make It Glow” Series Exclusively At Watsons

Pixy Uses Japanese’s Expertise To Bring Out The Beauty In Asian Women Watsons Malaysia and Mandom Management Team together with Social M...

Pixy Uses Japanese’s Expertise To Bring Out The Beauty In Asian Women
Watsons Malaysia and Mandom Management Team together with Social Media Influencers who participate in the PIXY Make It Glow Series contest journey.
Achieving beautiful glowing skin could be easier than you think. Fortunately, PIXY’s new Make It Glow Series enables your skin to radiate and glow at any time throughout the day with just a single application. Available exclusively at Watsons, PIXY’s Make It Glow series is made up of three different types of base makeup, which consists of Make It Glow Dewy Cushion, Make It Glow Silky Powdery Cake and Make It Glow Beauty Skin Primer. All containing moisturizing botanical extracts such as Olive Oil, Jojoba and Yuzu extract that give the skin a healthy complexion and natural-looking glow without compromising the coverage. PIXY’s Make It Glow Series is part of the new rebranding for PIXY commencing this year in creating a clear brand positioning and relevance towards the current and overall cosmetics category targeting the trends of the youth lifestyle and showcasing the brand’s new image of feminine, simple, chic and modern.

The natural moisturising extracts also helps nourish the skin from the inside, thus offering a healthy glow. Formulated with Light Reflection Technology that is seamlessly embedded into the Make It Glow series, the radiant effect is produced when light bounces off the skin. Working together with this special technology is the Smooth Polished Powder that blends into the skin to give the base makeup a longer lasting staying power, thereby allowing makeup to stay intact for up to 10 hours. All products also come with SPF with a range of 23 to 35, coupled with PA++ to PA+++ for optimum skin protection from the harmful UVB and UVA rays.

[From Left] Danny Hoh, Customer Director of Watsons Malaysia, Thoren Tan, Trading Director of Watsons Malaysia, Caryn Loh, Managing Director of Watsons Malaysia, Mr Dexter Lee, President of Mandom Malaysia, Mr Shinichi Takata, Senior Executive Director of Mandom Malaysia, Ms Caryn Tan, Sales Division General Manager of Mandom Malaysia, Mr Tokushi Misawa, Marketing Division General Manager of Mandom Malaysia.
“The beauty industry is now seeing a major shift towards a beauty trend many dubbed as “glowy,” “dewy” or “glossy.” This essentially means having an incandescent and radiant complexion that looks like you’re glowing from within. At Watsons, we always listen to our customers and partner with innovative brands such as PIXY to offer the latest beauty offerings. The J-beauty industry is one of the biggest forces driving the beauty industry worldwide. PIXY’s new Make It Glow series will be no doubt bring new excitement to our customers in wanting to enhance their daily beauty results,” said Caryn Loh, Managing Director of Watsons Malaysia.
During the PIXY “Make It Glow” series media launch event, the media had an opportunity to witness the launch of the new make-up series and also a “glow” make-up tutorial session with make-up guru Teyn Athirah using PIXY’s “Make It Glow” base make-up products. The winner of the #PIXYMakeItGlow Contest Review was also announced, where the ten key influencers were requested to upload their photos of their face with a sunray touch & a natural glowing look using medium and close-up angles and invite their fans to join the contest as well with hashtag #ThewayIGlow. The top 3 winners are then selected based on the best 3 photos with the #ThewayIGlow statement (how they glow inside out). The winners received make-up beauty boxes, PIXY MIG boxes and Watsons vouchers.

Make up demonstration using PIXY Make It Glow Series set by Malaysia Makeup Artist, Mya Syamira.
Present at the event were Caryn Loh, Managing Director of Watsons Malaysia, Dexter Lee, President of Mandom Malaysia, Shinichi Takata, Senior Executive Director of Mandom Malaysia, Danny Hoh, Customer Director of Watsons Malaysia, Tokushi Misawa, Marketing Division General Manager of Mandom Malaysia, Thoren Tan, Trading Director of Watsons Malaysia and Caryn Tan, Sales Division General Manager of Mandom Malaysia.

“As for PIXY, Mandom uses its cosmetics expertise and technology to develop quality cosmetics for Asian women. PIXY products are created with the Japan quality standards with formulations that are compatible and clinically tested safe for the Asian women's skin starting from its very first based series which is UV Whitening Perfect Fit series and now Make It Glow series! We are grateful to be able to launch PIXY Make It Glow series in Watsons. As we all know, Watsons is rated as Asia’s No. 1 Drugstore / Pharmacy, we have trusted and valued Watsons’ support for the brand. As of today, we have expanded to more than 500 Watsons stores nationwide and available via online. Now, I am excited to announce the new series of PIXY - the Make It Glow range, our first premium based series!” said by Dexter Lee, President of Mandom Malaysia.

The  “Make It Glow” series base make-up products consists of:

Make It Glow Dewy Cushion (15g), priced at RM54.90
Packaged in a convenient cushion form for easy access and reapplication of makeup, this base product flawlessly covers blemishes and evens out facial skin tone to give the skin a natural glowy look. The light texture and high coverage of the product ensures that the skin continues to radiate for up to 10 hours without the oily feeling. Available shades for the Make It Glow Dewy Cushion include 101 Light Beige, 201 Neutral Beige and 301 Medium Beige.

Make It Glow Silky Powdery Cake (10g), priced at RM 34.90 with refill at RM24.90
This two-way cake powder that works in replacement of a foundation applies on softly and seamlessly onto skin, without comprising on coverage and glow. Embedded with the fine particles of Smooth Polished Powder, the product blends into the skin to give it a natural no makeup makeup look that lasts up to 10 hours. Due to its lightweight and easy-to-apply nature, the product is perfect for those who are looking for a fuss-free high coverage powder that can be used daily. Shades for the Make It Glow Silky Powdery Cake include 101 Light Beige, 201 Neutral Beige, 301 Medium Beige and 401 Sandy Beige.

Make It Glow Beauty Skin Primer (25ml), priced at RM28.90
To ensure long-lasting base makeup, one of the not-to-be-missed products before anything else is the primer. PIXY’s Make It Glow primer specially works to cover uneven skin tones as well as to camouflage dark spots or wrinkles, thus brightening up overall complexion of the face with just one product. Encapsulated with moisturizing properties as well, this primer is the perfect combination with either the Make It Glow Dewy Cushion or the Make It Glow Silky Powdery Cake for that perfect, healthy-looking skin.

This product series is available exclusively at Watsons stores and Watsons Online.