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Putrajaya Holdings Launches an International Women’s Day 2021 Campaign to Empower Women, Families & Communities

In conjunction with International Women’s Day (IWD), Putrajaya Holdings hosted a free webinar entitled ‘Women In Leadership: Achieving an Equal Futu


In conjunction with International Women’s Day (IWD), Putrajaya Holdings hosted a free webinar entitled ‘Women In Leadership: Achieving an Equal Future in a COVID-19 World’ while focusing on themes around Purpose, Compassion and Innovation. The webinar featured a panel of 5 prestigious speakers from a variety of industries and backgrounds; who shared a common success of rising through adversity.

Dato' Hashimah Hashim
The panelist included Dato’ Dr Hartini Zainudin, Sasibai Kimis, John-Son Oei, Siti Kamariah and Raja Jesrina Raja Arshad. It was an exemplary showcase of how empowered women empower society as the speakers discussed the roles women play in leadership during the peak of the COVID-19 pandemic.

The keynote speaker, Dato' Hashimah Hashim is the CEO of Putrajaya Holdings Sdn Bhd who came into her role during the peak of the pandemic on the 16th of March 2020. Her presence in the role is inspiring to the purpose of the webinar as she is the fourth person in this position but the first woman. During the webinar Dato’ Hashimah said, “Diversity is important in an organization and I believe that having the significant presence of women in the organization offers diversity in terms of ideas, problem solving and approaches, which by end of the day, increases better results and productivity.”

The keynote speaker, Dato' Hashimah Hashim is the CEO of Putrajaya Holdings Sdn Bhd who came into her role during the peak of the pandemic on the 16th of March 2020. Her presence in the role is inspiring to the purpose of the webinar as she is the fourth person in this position but the first woman. During the webinar Dato’ Hashimah shared that, “Diversity is important in an organization and I believe that having the significant presence of women in the organization offers diversity in terms of ideas, problem solving and approaches, which by end of the day, increases better results and productivity.”

While the world was going into lockdown, Dato’ Hashimah was chairing a large company and putting a plan into action to keep the company strong through the pandemic, while rolling their large initiatives to assist the community. The company launched a CSR initiative branded as PJH Prihatin that worked on a multitude of initiatives and projects to help communities affected by the pandemic. Amongst the many efforts, PJH raised RM20,000 within a week to aid frontliners with essentials in March 2020 and in December 2020, PJHomes donated 5 cubicles for swab test to Hospital Putrajaya. Additionally, the efforts continued as the programs extended to assist stranded Universiti Putra Malaysia (UPM) students through their semester enrollment delays.

Dato' Dr Hartini Zainudin
As we entered 2021, some of the ongoing activities included the ‘1 Table, 1 Chair’ campaign, a crowdfunding initiative that raised RM40,000 for Maahad Tahfiz Al Mukmin. While the latest effort includes a ‘Bathroom Amenities’ program to supply sanitizing necessities to frontliners who continue to fight the pandemic. As Dato Hashimah said, “CSR isn’t a particular programme, it’s what we do every day, maximising positive impact and minimising negative impact.”

The Fundraiser Event – The Hope Branch
Following the webinar, Putrajaya Holdings launched its first fundraiser initiative in partnership with The Hope Branch via Sedunia.me. All proceeds will be used to purchase food and living necessities for families within the B40 community who have been severely affected by COVID-19. The fundraiser will be an ongoing event from the 23rd of March 2021 to the 23rd of April 2021 with a goal to raise RM60,000 that will benefit 500 families.

Project KITA
Project KITA partners with Putrajaya Holdings to build a space where culture, community, interaction, and inclusion come together in the heart of Putrajaya. Its purpose is to continuously innovate designs to develop a city where people can live, work, learn, grow, and play all from a place they call home.

It is the company’s mission to see Putrajaya rise as a thriving dynamic city and to continuously build communities that can live in a holistic environment as they build homes, raise families and innovate businesses. Through a series of efforts and initiatives, Putrajaya Holdings will be playing an active role to rebuild the community’s confidence and resilience following the pandemic.