The 2018 school year has just begun. Every year MILO® Malaysia visits schools with its iconic MILO® van nationwide to jump start the school year, and to inculcate a breakfast eating habit among Malaysians. This year, MILO® Malaysia celebrated the first day of school at 35 schools nationwide. According to a study on breakfast consumption amongst schoolchildren, one out of four children go to school without breakfast. A child is likely to expend around 1500 kcal, which is the equivalent amount of energy to climb a mountain, to swim 50 laps in an Olympic-sized pool. These means that children that forgo breakfast are deprived of the high amount of energy needed for an entire school day. Unfortunately, not many parents are aware of this. The annual school visit this year is also part of a larger initiative that aims to help parents understand that it is important to provide their children with nutritionally balanced breakfast to give them the energy to take on the day. “In 2017, MILO® M...
