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Huawei Announces HUAWEI MateBook 13 in Malaysia

New ultra-slim notebook with FullView display targets young consumers , delivers powerful and connected experiences Huawei, a gl...

New ultra-slim notebook with FullView display targets young consumers, delivers powerful and connected experiences


Huawei, a globally recognized leader with strong R&D capabilities and mobile expertise, has built a strong presence in the PC industry through innovation. It has the flagship series HUAWEI MateBook X and HUAWEI MateBook X Pro, as well as all-round series HUAWEI MateBook D and innovative 2-in-1 series HUAWEI MateBook E, setting a new trend for FullView ultra-books. On 2 April 2019, Huawei unveiled its HUAWEI MateBook 13, the first 13-inch ultra-portable device under the new mainstream MateBook Series. It targets at young professionals, and brings Huawei’s latest technologies to wider audience. Combining the HUAWEI FullView display, extreme portability and premium build quality, the new HUAWEI MateBook 13 sets a new standard for devices of its class. The new MateBook also introduces new ways for users to connect their notebook with smartphones, blurring the lines between mobile devices and personal computers.

The HUAWEI MateBook Series represents both Huawei’s experience in mobile innovation and its commitment to producing the products of the highest quality. HUAWEI MateBook 13 features the signature HUAWEI MateBook design and the HUAWEI FullView display, and is powered by an 8th Generation Intel® Core™ i7  processor and a NVIDIA® GeForce® MX 150. For cooling, the new HUAWEI MateBook 13 features a shark fin-inspired cooling system that comprises low-noise, high-performance fans. In terms of appearance, the HUAWEI MateBook 13 includes a 3:2 HUAWEI FullView Display with a screen-to-body ratio of 88 percent. For young consumers who pursue quality of life and productivity, the powerful and stylish HUAWEI MateBook 13 is the ideal companion to complement their lifestyle.

“Notebooks are one of the primary screens that play a major role in our all-scenario strategy. Interconnection between smart devices and laptops is required to provide users with a truly seamless one-stop experience,” said Matthew Ng, Deputy Country Director, HUAWEI Malaysia. “Notebook consumers are also gravitating towards the premium products, as opposed to something that offers a good price-to-performance ratio. It combines premium aesthetics, the expansive viewing experience of FullView Display and great performance to deliver a mobile user experience that is refined, convenient, portable and powerful.”


FullView Display and Portability: Ultra-Light Design with Uncompromised Performance
Ultra-light notebooks are extremely popular. According to IDC , there were approximately 160 million notebook units sold globally in 2017, with ultra-thin notebooks accounting for one-third of the shipments. Earlier this year, Huawei launched a 13-inch HUAWEI MateBook X Pro. Featuring an outstanding screen-to-body ratio, HUAWEI FullView display, high build quality and great performance, the laptop has proven very popular among business users.

The HUAWEI MateBook 13 takes the HUAWEI FullView design to the next level with an industry-leading screen-to-body ratio of 88 percent. With side bezels measuring at 4.4mm, the HUAWEI MateBook houses a large display with its small form factor so as to retain its portability. Unlike most 16:9 laptops on the market, the HUAWEI MateBook 13 has a 3:2 display, allowing productivity apps such as Microsoft Word to display more content for the convenience of the user.

The resolution of the display on a notebook plays a key role in delivering a quality user experience. Therefore, a high resolution display has been a staple of Huawei’s notebooks since the very beginning. The HUAWEI MateBook 13 features a 2K display (2160x1440 at 200ppi) with a contrast ratio of 1000:1 and supports 100 percent of the RGB color gamut. It can display vivid details for users when viewing HD pictures or playing Blu-Ray discs, and is more than capable of displaying images and videos with speed and accuracy.

HUAWEI MateBook 13 features a metallic, minimalist design. The edges are smoothly curved with aluminum chamfers cut with CNC diamond cutting. At only 286 x 211 x 14.9mm and 1.3kg , HUAWEI MateBook 13 is in the ideal size and weight for users who are always on the go.
 
Exceptional Hardware Delivering Stable and Powerful Performance
The HUAWEI MateBook 13 is an extension of Huawei’s all-scenario, all-connected strategy, and represents an opportunity for the company to bring its smartphone innovations into the notebook sector. Targeting mainstream consumers, the HUAWEI MateBook 13 is a lightweight notebook featuring FullView display and high-quality performance, bringing users a convenient and productive experience in a stylish package.

In terms of performance, the top-end HUAWEI MateBook 13 is powered by 8th Generation (Whiskey Lake) Intel® Core™ i7 8565U processor, which is 40 percent more powerful than its predecessor. It also has a high-speed PCIe SSD, allowing creative individuals to express themselves without the burden of slow read or write speeds. Additionally, the HUAWEI MateBook 13 packs a NVIDIA® GeForce® MX 150 with 2GB of GDDR5. This GPU provides all the graphics processing power to support image and video editing tasks, as well as entertainment experiences.

The operating performance of notebooks is highly correlated to their thermal performance—powerful devices tend to run hotter than their slower counterparts.  HUAWEI MateBook 13 adopts the HUAWEI Shark Fin Design 2.0 for its cooling system. Inspired by its namesake, the solution uses high-speed fans to generate a high airflow for maximum thermal performance. In addition, the Intelligent Filtering solution monitors temperature change in real time and ensures stable performance. Furthermore, the dual-fan system provides maximum cooling performance with no worry about noise.
The Ultimate User Experience
There’s a major demand for easy file transfers between smartphones and notebooks. Consumers are always looking for new and intelligent ways to transfer files between devices.

The HUAWEI MateBook 13 supports HUAWEI Share 3.0 Touch to Share which provides users with a way to easily and quickly transfer images and videos between their PC and Huawei or Honor handsets . To use

Touch to Share, users need only to select the files they would like to transfer, see which Huawei devices are nearby and tap on the desired destination device to initiate the high-speed file transfer.

Today, consumers can quickly unlock their smartphones with the touch of a finger, so natural they would want to have notebooks that wakes up just as quickly. To that end, Huawei optimized boot up speeds at the BIOS level. Furthermore, the HUAWEI MateBook 13 features the One Touch power button that integrates power, fingerprint verification and system sign-in into one button. This One Touch power button allows users to quickly wake up their PC and resume work without having to first re-enter their password or rescan their finger.

Business travelers usually carry several devices with them, ranging from smartphones to laptops. Typically each of these devices comes with a different charger, creating more baggage for the users. Having separate chargers also means there’s an increased chance of forgetting them. The HUAWEI MateBook 13 comes with a 65W power adapter and works for 20V/3.25A, 15V/3A, 12V/2A, 9V/2A and 5V/2A outputs. The adapter is light and convenient, and can be used to quickly charge the HUAWEI MateBook X Pro, HUAWEI MateBook X and HUAWEI MateBook E, as well as a number of mobile devices. The 65W power adaptor is protected against overheating, so users can travel with peace of mind. In addition, the power adaptor supports fast charging—a 15-minute charge provides 2.5 hours of use.

When working on the go, ultra-light notebooks users seldom use an external mouse. The HUAWEI MateBook 13 features a large Clickpad, providing an expansive area with which users can freely navigate their device. In addition, Huawei has also optimized the travel distance of each key and the size of the keycaps for a comfortable typing experience. In addition to business usage, notebooks are utilized for audio and video entertainment purposes. For those scenarios, the HUAWEI MateBook 13 features the Dolby Atmos®  that provides an immersive entertainment experience with its surround sound and powerful sound effects.

Seamless Interconnection
With the HUAWEI MateBook 13, Huawei has created a platform that seamlessly connects all of a user’s devices. This creates an inclusive digital experience that helps improve users’ quality of life.

In most cases, sharing files between a notebook and smartphone requires a USB cable, but it may not always be accessible or compatible between devices. By utilizing a high-speed transport protocol, HUAWEI Share enables users to connect with Wi-Fi and exchange files quickly, easily and securely, without the use of wireless data, USB cable or third-party software.

Smartphones can store thousands of photos, but management like mass deletion and transfer can be a hassle due to the small screen size. Notebooks can perform this function at a faster speed and with ease-of-use, which is why Huawei developed high-speed transfer capabilities and a user-friendly management interface. The HUAWEI MateBook 13’s Photo Gallery can be synced to its mobile counterpart for convenient photo management. This feature allows automatically syncing between the notebook and handset as long as they’re both within close proximity of each other, allowing for efficient and quick gallery management.

As the new generation of MateBook devices, HUAWEI MateBook 13 is a natural extension of Huawei’s all-connected device strategy. The HUAWEI MateBook 13 offers powerful technology capabilities that provide consumers with a more portable, efficient and stylish user experience. Besides creating a faster ultra-light notebook, Huawei remains fully committed to developing integrated connection solutions that bring together smartphones, PCs and other devices to provide the ultimate PC user experience.

Pricing and Availabilities
The new HUAWEI MateBook 13 will be made available in Malaysia beginning 6 April 2019 in the following pricings:

Pre-order is now open for those who can’t wait to get their hands on the new notebook with breakthrough technologies. Interested customers need to be fast as the pre-order will start on the 2 April until 6 April 2019 and with every purchase made, buyers are entitled to bring home amazing free gifts such as the HUAWEI Bag Pack, HUAWEI Bluetooth Mouse and the one-year Microsoft Office 365.

Make your pre-order at any HUAWEI Experience Stores or log on to shop.huawei.com/my and be one of the first in Malaysia to own a MateBook 13.

For more information, please visit: http://consumer.huawei.com/en