Home Cetaphil Lifestyle Cetaphil Gentle Bright Technology Is Finally Here!
Home Cetaphil Lifestyle Cetaphil Gentle Bright Technology Is Finally Here!

Cetaphil Gentle Bright Technology Is Finally Here!

Introducing Cetaphil Bright Healthy Radiance, a Skin Care line designed for all Asian skin

Cetaphil is known for its long and proven record of providing skincare solutions with strong dermatological and medical heritage. Delivering only the best to consumers, Cetaphil, a trusted brand for seven decades, is introducing its Bright Healthy Radiance Range, the company’s first skin care line designed for brighter and more radiant skin.

A brand that understands great skincare leads to glowing, beautiful, healthy skin—and that healthy skin is integral to leading a healthy life, the new Cetaphil Bright Healthy Radiance Range of products will gently cleanse away impurities and deeply hydrate the skin for smooth and soft skin. Formulated to brighten and even skin tone, leaving the skin to be more vibrant and radiant throughout the day while it corrects and revives the skin complexion during night time.

Cetaphil Bright Healthy Radiance Range features Gentle Bright Technology, a combination of sea daffodil, a plant extract proven to help reduce the size and colour of dark spots, by regulating melanin synthesis and inhibiting overproduction of melanin in the skin, and niacinamide, a gentle yet powerful antioxidant that lightens and evens out skin tone by controlling melanin transfer to upper layers of the skin, that will visibly correct dark spots without irritation, boosts brightness, and evens skin tone in four weeks. Made in Korea, this range is the healthy way to visibly brighter skin.

Without stripping away natural moisture, the cleanser gently washes away the skin’s dullness and is the first step in the brightening routine. Followed by the skin-perfecting toner that illuminates and hydrates skin for instantly brighter, softer and smoother skin. After four weeks, skin tone becomes visibly more even as dullness fades away, revealing radiant skin.

With SPF15 to shield the skin from harmful sun rays, the Brightening Day Protection Cream brightens and evens out skin tone. At the same time, the Brightening Night Comfort Cream continues the brightening process while you sleep to reveal fresher, more radiant skin in the morning. Dark spot intensity and colour are effectively reduced to achieve a more even and bright skin tone after four weeks of daily application.

The goal for this product range is to celebrate all skin types for Malaysian women desiring bright, radiant complexion while also considering what’s gentle and safe for the skin in today’s world.

“At Cetaphil, we always innovate products that are in line with what consumers want and it is thrilling to see the vision of Bright Healthy Radiance Range come to fruition. This launch signals the brand’s commitment to reach more consumers by offering products to Malaysians who want healthy, radiant and brighter skin. With our Bright Healthy Radiance Range, we believe in offering brightening solutions that respect all skin types including sensitive skin,” said Jessica Chan, Senior Brand Manager at Galderma Malaysia.

“Healthy-looking skin is radiant, glowing, even and smooth skin,” said Dr. Kartini Farah Rahim, Consultant Dermatologist. She further explains how this range balances dermatological heritage with the beauty aspect of skincare. Clinically proven to respect sensitive skin, the Bright Healthy Radiance range gradually and gently works to restore even, luminous skin tone. Sunspots, post-acne hyperpigmentation, extended brown patches — Malaysian women will be glad to know that unwanted speckling of their skin can be faded by using this range.

Brand Ambassadors, Lisa Surihani, Malaysia’s sweetheart, mother, wife, actress, model, and television host shares her enthusiasm about the new range commented, “I’m obsessed with this skin care, having used it for around four weeks I can see that it evens out my skin tone, removes the dull skin, prevent and reduces dark spots. This range is a game-changer. I wish I had this way back then and we all know Koreans are good at their skincare.”

When asked about her skin care regime, Lisa said there's something particularly gentle about practicing a morning or evening skincare routine with multiple steps. The careful massaging of cleansers and serums, the soft swipe of toners and essences on cotton pads, the precise application of hydrating creams — it's an act of meditation and intentionality.

On the other hand, Lizz Chloe, radio host for MYFM, model and social star raved about the skin care line, "I aim to protect the skin during the day and repair it from any damage in the evening, plus the range cleanses without drying or stripping the skin of necessary oils. I see the difference in my skin in four weeks without the harshness of usual brightening products. The new range is dermatologist-tested, hypoallergenic, fragrance-free, and clinically-proven allowing for skin to brighten even if you have sensitive skin.”

All you need is the Bright Healthy Radiance Range
The brand’s Bright Healthy Radiance range consists of the Cetaphil Brightness Reveal Creamy Cleanser (RM 39.00), Cetaphil Brightness Refresh Toner (RM 59.00), Cetaphil Brightening Day Protection Cream (RM 113.00), and Cetaphil Brightening Night Comfort Cream (RM 113.00).

All of the products in the Bright Healthy Radiance series are suitable for dry to normal skin types, including sensitive skin.

The Bright Healthy Radiance Range can be purchased individually or in a bundle exclusively all leading pharmacies in Malaysia, offline and online.

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